What does it take to design a profitable challenge that boosts engagement and drives sales? In this episode, Tara Bryan is joined by sales and marketing strategist Amanda Engler, an expert in live events, to share the secrets behind creating irresistible online challenges. Amanda reveals her proven three-step framework that gets ideal customers to sign up, show up, and stay engaged through the buying process.

Learn how to avoid the most common challenge pitfalls, create a seamless customer journey, and boost sales without overloading your audience. Whether you’re new to running challenges or looking to level up, this episode is packed with actionable insights that will transform how you launch and scale.

What You’ll Learn:

• Why challenges are a powerful launch tool for online businesses
• Amanda’s 3-step framework: Sign Up, Show Up, and Stay to Buy
• How to avoid content overload while keeping participants engaged
• The biggest challenge mistakes—and how to fix them
• Key strategies for boosting engagement and maximizing conversions

Resources & Links:

• Learn more about building profitable challenges: TaraLBryan.com
• Connect with Amanda Engler: [Website or Social Link]
• Check out the book Dear Female Digital Entrepreneur featuring both Tara and Amanda.

Subscribe & Review:

Enjoyed this episode? Don’t forget to subscribe, rate, and review! Your feedback helps us reach more entrepreneurs looking to scale their businesses through action-driven strategies.

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package or pivot your business? Download our free Step-by-Step guide to get the exact steps you need to create and grow an online business.

Step-By-Step Guide

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

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Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

Speaker: 00:00:05

Hey everybody, it's Tara Bryan

and you are listening to the

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: 00:00:08

Course Building Secrets Podcast.

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: 00:00:10

Whether you're a coach or a CEO,

the success of your team and clients

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: 00:00:14

is based on your ability to deliver

a consistent experience and guide

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: 00:00:19

them on the fastest path to results.

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: 00:00:22

This podcast will give you practical,

real life tips that you can use today to

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: 00:00:26

build your online experiences podcast.

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: 00:00:28

The Get Results and Create Raving Fans.

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: 00:00:30

Why?

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: 00:00:31

So you can monetize your expertise

and serve more people without adding

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: 00:00:36

more time or team to your business.

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: 00:00:38

If you're looking to uncover your million

dollar framework, package it and use

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: 00:00:43

it to scale, you're in the right place.

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: 00:00:45

Let's dive in.

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: 00:00:59

Tara Bryan: Hey everybody, welcome

to today's episode of the podcast.

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: 00:01:03

I am so thrilled to have our guest

today, Amanda Engler, come and share

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: 00:01:07

with you all about her business and how

to grow your online business as well.

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: 00:01:12

So Amanda, welcome to the show.

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: 00:01:13

So happy to have you here.

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: 00:01:15

Give us a little bit of a sense for who

you are and and what you're about...

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: 00:01:18

Amanda Engler: Thank you so much, Tara.

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: 00:01:19

I'm so excited to be here.

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: 00:01:21

I'm Amanda Engler.

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: 00:01:22

I'm a sales and marketing strategist.

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: 00:01:25

I specialize in challenges and live

launches, and I help online coaches

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: 00:01:30

make their next challenge their

most profitable and effortless yet.

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: 00:01:34

Tara Bryan: Awesome.

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: 00:01:35

Okay.

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: 00:01:35

So we talk a lot about

challenges on this show.

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: 00:01:39

So I'm so excited to have you

here to help impart some knowledge

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: 00:01:43

on how this whole process works.

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: 00:01:45

But before we do that, so tell us a

little bit, like, how did you end up in

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: 00:01:50

the, in, you know, helping people with,

with launches and all of the things.

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: 00:01:55

I would love to hear a little

bit about your background.

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: 00:01:57

Like, you know, did you start

in something else and switch?

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: 00:02:01

Did you, were you just in a entrepreneur

and business owner at heart, like

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: 00:02:06

where did, where do you fall in all of

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: 00:02:07

Amanda Engler: that?

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: 00:02:07

Absolutely.

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: 00:02:08

Yeah.

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: 00:02:08

So I am from an in

person events background.

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: 00:02:12

That's what I went to school for.

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: 00:02:13

That's what I grew up knowing I

wanted to do down in my bones.

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: 00:02:18

And then I had kids and I realized,

wow, that's not really conducive

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: 00:02:24

for getting a lot of time with them.

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: 00:02:25

And then.

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: 00:02:26

I realized there's this whole online

business model in: 2018

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: 00:02:32

on that bandwagon and started my

own business as a service provider

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: 00:02:37

so I can kind of make those own, my

own hours and hang out with my kids.

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: 00:02:42

And diving into this industry,

I realized there's summits and

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challenges and live launches.

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And so I started learning all that

I could about these online events.

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: 00:02:53

Cause obviously with my

background, it just made sense.

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Everything about the sales process,

the marketing process, the engaging

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of the attendees, the customer

journey made sense in my brain.

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: 00:03:06

And with my background, it, it was

a really good fit and really fun.

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So I started diving into that

and helping other online coaches.

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And then.

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Started as my own, I have a course

and I also help with a high touch with

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some of my more specialized clients.

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Tara Bryan: Yeah, okay, I love that.

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Well, and I think that

that's so common, right?

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Is that you started one thing and it's

not even that you are, you know, Oh,

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well, I'm not going to do this anymore.

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Anymore, I'm gonna go do something else.

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It was just sort of a natural evolution

to being able to go from live in person

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to to live virtual online, which gave

you more of that flexibility, right?

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To be able to help people do your thing.

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And also, oh, by the way, be a

mom, Because that's . It's like

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we all run into that, right?

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It's like, oh yeah.

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How do we do that and have time to do our

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Amanda Engler: Yeah, absolutely.

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And that was like the abridged

version, like very condensed.

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We're going to make it tight.

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But along the way, like I started out

just as a general VA because I was

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like, I need to turn my brain off.

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I just need something super simple

while I figure out To your point,

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what that looks like to be running

a business from home and caring more

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for my family, like, what is this?

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And that from being a general VA

and working with so many different

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coaches across so many different

industries and niches, that's how

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I kind of fell into this and just

started picking up the breadcrumbs.

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Tara Bryan: Yep, yep.

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Well, and, and again, that's so

common, right, is that we sort of,

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you know, decide to do something,

and then, and then it sort of

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starts to, to gel and move forward.

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So, so how did you go from being a

service provider and helping other

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people to being able to to launch,

you know, like a course, for example,

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you said you had a course, so you have

a packaged version of what you do.

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How, how did that happen that you

were able to go from like just helping

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people to being able to package

what you, what you have done so

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people can consume it in a different

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Amanda Engler: Yeah, absolutely.

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So going through that process, really

working with my clients, I had to create

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a process that I took my clients through.

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And from that process, then I created

this framework that I could package

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and sell in this course for someone

who's not maybe able to invest in the

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hands on high touch with me one on one.

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And so really identifying the

process and that framework made it

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so that people coming through the

course could have more success and

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understand the information better.

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Tara Bryan: So do you find that the

audience is a little bit different

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or is it the same audience and they

just want to consume what you are

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doing for your high ticket, high touch

clients in the same, in the same way.

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Amanda Engler: It's usually people

who are coming into the course

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haven't created a challenge as of yet.

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They've seen them.

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They have a general idea.

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They just want to make sure

they're going to set this up right.

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People who are coming in to my core offer

the challenge cure, they've already ran a

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couple of challenges and they know they've

got an issue or they aren't hitting a 10

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percent close rate on their sales after

their challenge and so they want to hit

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10 percent or higher and that's what I do.

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Tara Bryan: That's awesome.

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So how many people do you, do you think

go through your course and then once they

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built the challenge, then they're ready to

actually You know, kind of diagnose what's

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going on and take it to the next level.

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Do you, do you find that like you

have that continuity happening?

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Amanda Engler: I would say

it's about a 50 50 split.

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Right?

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Because I like to think I

designed it well enough that they

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have pretty great close rates.

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However, what I find actually happening

is that their marketing and messaging

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and their offer aren't in alignment

so that when they plug in their

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challenge, they're losing people along

the way in that customer journey.

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Tara Bryan: Mm hmm.

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Mm hmm.

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Yep.

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Interesting.

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Okay, cool.

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All right.

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So, that's like how you've taken your

business and, and turned it into something

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that's, that's scalable for you, right?

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So you kind of went from general

to, okay, now I'm more specific and,

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and then, you know, really tying in

your love of events into challenges.

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: 00:07:36

So that, so to me, that's so

exciting because, A lot of times

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people don't find that right.

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They think that they have to do

something, but it's not, it's just

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not aligning what their passion

is in terms of how they're moving.

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So it sounds like you have been able to

incorporate that, which is super exciting.

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: 00:07:53

To just to hear and for anyone

listening, like you can marry

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the two things together.

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And and make a business out of it.

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: 00:08:02

So like, just know that, like, be

comfortable with that, but then you're

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able to package your framework and offer

it to people in a different way, which

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again, is another dimension that allows

you to have that flexibility where you

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have that asset and you have the, you

have the ability to help people kind of

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at a different level and you know, one

of the things about that you probably

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find is the people that you're helping

in person, the higher touch people that

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you're working with, it's really hard to

see what, what their challenges are for

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them because they're too close to it.

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So having you come in helps just have a

different lens look at their business.

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So you find that probably

all the time, right?

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: 00:08:45

When it's some, sometimes it's

almost obvious to you, but it's

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: 00:08:49

just like, they're just too close

to it so they can't see it anymore.

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: 00:08:52

It, can you talk a little bit

about what that that looks

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: 00:08:54

Amanda Engler: Yeah, absolutely.

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And I think, I remember I was working

with a copywriting client and she had

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this great saying for all of the students

in her copywriting membership was, you

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can't read the label from inside the jar.

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And I couldn't agree more with

just your business, that's why it's

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so important to have mentors and

coaches and other feedback that you

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run through a filter and say, okay,

like, is this really applicable?

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What can I take from this

information and apply and really

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start to move my business forward.

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And within the challenge arena.

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I think what like people really get stuck

in is how much information do I share?

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Am I sharing too much information

and they're getting what they

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need and then not buying my offer?

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Or am I, there's this big fear and the

stigma around being an online coach and,

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and not providing enough information.

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So then you feel like it was a bait

and switch or a pitch and, and then

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you're going to be labeled as like

a swindler or something negative.

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And so really finding that sweet

spot of where you feel good about

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the information you're providing.

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And again, you're getting people to enroll

in your course or program at the end.

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Tara Bryan: So talk a little bit about

that specifically in terms of you

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know, what's your advice to someone

who's putting together a challenge and

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worried about those particular things.

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Do you have some suggestions or tips

and tricks for people in terms of,

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you know, how much do you share?

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What kind of things do you share?

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: 00:10:29

Amanda Engler: Yeah, absolutely.

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So I, inside my framework, I

have, it's a three point system.

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It's; you want your ideal

clients, you want ideal clients,

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signing up for your challenge.

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And not only do you want them signing up,

the second phase, right, is you want them

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to actually show up live to the challenge.

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Because we know, speaking from the

data, like, they're more likely to buy.

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And then, of course, if they're

showing That third phase is

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like they're staying to buy.

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So they're signing up, they're showing

up, and they're staying and buying.

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Within that framework, I have some best

practices and just some questions or

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clues that can help you along the way.

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Kind of like an audit of yourself that you

can go through that I'd be happy to share

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so there are a lot of

challenges out there, right?

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Like, we are probably inundated

with so many challenges and

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your ideal client may be too.

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So you really want to make sure

that you're standing out, right?

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We don't want to be using

big, terms or jargon.

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So a couple of questions to ask yourself

to make sure that the way that you've

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named your challenge is something

that your ideal client can raise their

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hand and say, yes, that is for me.

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That is what I need.

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So they can sign up for your challenge.

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Cause that's the first thing.

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We have like a three second

attention span right now.

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So, the name,

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Tara Bryan: Less than a

goldfish, people, it's a problem.

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Amanda Engler: Exactly.

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Exactly.

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So it's so crucial to nail

the name of your challenge.

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So one, can your ideal clients quickly

identify the result they will receive

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by signing up for your challenge.

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Two, does the challenge itself,

the name, what you do, challenge

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the status quo and pique curiosity?

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Like, wow, I wonder how she does that.

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That's like so opposite of what

all the other gurus are saying

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in your niche and industry.

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And then three, is the result

something that they want or is it

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speaking to something they need?

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I see that quite a bit where it's

like they actually need this, but you

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have to give them what they want and

then give them what they need, right?

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Tara Bryan: Yep.

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Just like little kids, right?

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They want the cookie, but if you

can like hide some vegetables

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in there, like you're good.

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Amanda Engler: absolutely!

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That's one of my favorite tricks

with my kids too is like, they

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don't need to know what's in there.

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If you package it correctly,

they're going to be getting what

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they need and what they want.

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And so that's super important.

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And then in terms of getting

them to show up, right?

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What I found is that a lot of

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a lot of entrepreneurs will fall

into one of two categories, right?

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They are a creative brain or

they're like a logical brain.

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And so you really have to combine the

three to ensure that people are going

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to show up and come and what I'm talking

about is the content and the how, right?

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Like, how much value are you giving?

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And this is where we

thread that needle, right?

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If you're more of the logical,

you're going to be like really

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focused on the information.

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And xyz and you're not going to be like

super passionate or super excited you're

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it's going to be more of a tutorial

whereas if you're more creative brain you

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may be focusing more on the patching what

it looks like and what it feels like and

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fall short a little bit on the content.

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So as you're looking at that, kind

of ask yourself, am I coming up?

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Am I walking away with this with

a linear brain or a creative?

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I mean, most of us know this about

ourselves, so we can kind of diagnose

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that pretty quickly and start working

through some of those roadblocks.

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And then finally, the last piece, right?

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Getting people to stay and buy.

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To find out what may be sabotaging

you from getting a higher close

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rate, here are like three super

simple questions to ask yourself.

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And a lot of it has to

do with timing, right?

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One, are your attendees leaving as soon

as you start talking about your offer?

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Are you talking about it at the very end?

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Are you talking about it at

the beginning, in the middle?

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Like, when are you talking about it?

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Is it out of the blue?

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Like really look at that.

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And then two, does your framework feed

into the tools inside of your offer?

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: 00:15:15

Course Earlier I said I had a process

and then I created a framework.

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I'm very passionate about making

sure people understand the process

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they take their clients through and

understanding how to create a framework

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from that, that they can use in their

marketing and in their challenge.

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And then finally, three.

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Can they literally see themselves

inside your offer and the benefits of

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: 00:15:38

you helping them solve their problem

because of all of the content and

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information that they've learned

throughout the challenge in the mini,

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the little wins along the way throughout.

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Did you give them enough of that?

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: 00:15:53

Cause that's really the

heart of a challenge, right?

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: 00:15:57

Tara Bryan: Yeah, so that's awesome.

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: 00:15:58

So and, and like, rewind.

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: 00:16:02

Can you rewind in podcast?

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: 00:16:03

Yeah, rewind and like write those

questions down because those are super

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: 00:16:07

important as you're sort of looking at

is your challenge, is your webinar, is

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: 00:16:12

your whatever it is that you're doing,

is it actually answering those questions?

282

: 00:16:17

Because you're right, those are like

the the key pieces and I think one of

283

: 00:16:21

the things that to me, it's a difference

between like doing a challenge and doing

284

: 00:16:27

a webinar or training or whatever is the

piece of getting them involved, right?

285

: 00:16:32

Like if they have that ownership

experience and they're like,

286

: 00:16:36

it's almost like they're, they're

doing something before they would

287

: 00:16:41

be solving their problem, right?

288

: 00:16:42

So like, people don't argue with their

own data, so how do you get them thinking

289

: 00:16:47

like, oh yeah, this is like, this is my

thing, this is a problem I have, and I

290

: 00:16:52

actually can find a solution, and the

solution is you know, the, the person

291

: 00:16:59

who's doing that challenge, right?

292

: 00:17:01

Like, and connecting those dots,

that's such an important piece.

293

: 00:17:05

And one of my favorite terms, and I

don't know, since you're in the kind

294

: 00:17:10

of live event space, is a through line.

295

: 00:17:13

Do you know that term from your days

of the, so for me, this is one of

296

: 00:17:17

the things I talk about a lot is

like, what's the through line, right?

297

: 00:17:20

Like you don't just like randomly

put out a training and then hope

298

: 00:17:24

that it's going to be the bridge that

causes somebody to buy your thing.

299

: 00:17:29

Like there's a whole, there's a whole

strategy behind that, which is why

300

: 00:17:32

you hire people like Amanda, to look

at that strategy of how do you take

301

: 00:17:37

somebody from here and then naturally

and authentically just move them into

302

: 00:17:42

the next step, which is working with you.

303

: 00:17:44

And so when you are helping people

with challenges, my guess is like

304

: 00:17:48

that's what you're doing, right?

305

: 00:17:49

Is you're, you're looking at like, are

you creating that natural progression

306

: 00:17:53

forward so that it's just, It's not

like this big sales event almost.

307

: 00:18:00

It's just like this natural, like, yep,

I'm the right person to help you solve

308

: 00:18:05

the problem that you have right now.

309

: 00:18:07

And I'm challenging you to

identify that as you move forward.

310

: 00:18:11

So talk a little bit about that because

I love, I love the idea of a challenge,

311

: 00:18:16

like getting people involved versus

having them just be passive participants

312

: 00:18:21

in something that you're doing.

313

: 00:18:22

Amanda Engler: Yeah, absolutely.

314

: 00:18:23

And just because it's top of

mind, I read the book called

315

: 00:18:27

Hidden Potential by Adam Grant.

316

: 00:18:29

And I don't, have you ever read that book?

317

: 00:18:31

Or am I a narrator?

318

: 00:18:32

I love Adam Grant.

319

: 00:18:33

I think he's just.

320

: 00:18:35

The coolest guy anyway.

321

: 00:18:36

So in the book, he talks about experts

and as you go down this journey

322

: 00:18:45

of becoming an expert and learning

your craft, you start to become so

323

: 00:18:49

far away from where you started.

324

: 00:18:52

There's a bit of a gap between who

you can teach and where you're at.

325

: 00:18:58

Right?

326

: 00:18:58

So In this example, what I'm

trying to say, I'll summarize,

327

: 00:19:02

is that you can only teach as far

back as you can remember, right?

328

: 00:19:06

We start to forget some of those gaps,

and I think as we create our courses

329

: 00:19:13

and we get better at whatever it is that

we specialize in, we can miss that gap.

330

: 00:19:19

And again, going back to that, if you're

in the jar, you can't read the label,

331

: 00:19:23

you might be forgetting some of those

initial questions or that through line

332

: 00:19:30

that they may need to get them ready

to buy your course or your program.

333

: 00:19:36

Does that make sense?

334

: 00:19:38

Tara Bryan: Yeah, for sure.

335

: 00:19:40

No and that's so true, right is that

we tend to try and create something

336

: 00:19:46

for where we are and not where our

ideal person is and remembering

337

: 00:19:51

that as we're moving forward.

338

: 00:19:52

And, and to be honest, like to your

point, that that's the best reason to

339

: 00:19:57

do the challenge is to break, like,

cause I would say like, people are

340

: 00:20:00

wandering around, like, I have a problem.

341

: 00:20:02

I have a problem.

342

: 00:20:03

Like.

343

: 00:20:04

I wonder how I can solve

this problem, right?

344

: 00:20:07

Like that's what your, your ideal

customer is doing and then you're

345

: 00:20:11

just helping them be able to make a

proper buying decision by preparing

346

: 00:20:17

them for solving that problem.

347

: 00:20:21

And so it's, it's like, yeah, going

back to where they are and remembering

348

: 00:20:26

like when you're wandering around with

the problem that you had and you know,

349

: 00:20:31

like for you, the problem your people

probably have is like, well, how do I,

350

: 00:20:36

you know, how do I find my ideal person

and, and sell them into my program?

351

: 00:20:40

Well, here's, here's the way to do that.

352

: 00:20:43

And in remembering like, you know, a

lot of people haven't done a challenge

353

: 00:20:48

before, so you got to start them

back in like, what's a challenge and

354

: 00:20:51

what does it mean, you know, all the

things and then bring them forward.

355

: 00:20:53

So, yeah, so I love that.

356

: 00:20:55

We'll put that in the show

notes adding Adam Grant's book.

357

: 00:20:58

So thank you for mentioning that.

358

: 00:21:00

Okay.

359

: 00:21:01

I, I love this.

360

: 00:21:02

I love talking about all the things.

361

: 00:21:04

So what would you say is your top

piece of advice that you have for

362

: 00:21:09

people who want to do a challenge?

363

: 00:21:11

Amanda Engler: My top piece of

advice is to start very low tech.

364

: 00:21:18

And I actually, depending upon where

you're at in your journey, I come

365

: 00:21:24

up against a lot of pushback in

this because a lot of people want to

366

: 00:21:30

come across really professionally.

367

: 00:21:32

And I get it.

368

: 00:21:33

Like I 100 percent get that.

369

: 00:21:35

I am a big believer in projecting

where you want to be now.

370

: 00:21:42

So you actually get there.

371

: 00:21:44

Right.

372

: 00:21:44

But, start super simple.

373

: 00:21:46

You don't need a lot.

374

: 00:21:48

You don't need a totally complete funnel.

375

: 00:21:50

You don't need like an email

marketing platform just yet.

376

: 00:21:55

Like get it out there, test the

challenge, get some people in.

377

: 00:21:59

As long as you're like connecting

via DMs, you've got them in a

378

: 00:22:03

Facebook group of some sort.

379

: 00:22:04

And when they're joining the Facebook

group, you're collecting their emails.

380

: 00:22:08

Like, that's all you really need.

381

: 00:22:10

You need to get out there and start

testing this challenge to make

382

: 00:22:13

sure it's connecting, it's landing,

and you're getting some sales.

383

: 00:22:17

So you're not investing all of this time

and energy and effort, just like when

384

: 00:22:21

we're building a course, like we need

to make sure we've got that proof first.

385

: 00:22:26

Tara Bryan: Mm hmm, yeah,

that's such great advice.

386

: 00:22:29

Well, I think that, that, you know,

you sort of get in also that analysis

387

: 00:22:33

process, and it's gotta be perfect,

and then you just never launch, right?

388

: 00:22:38

Like, you know, which

choice do you want, right?

389

: 00:22:41

Launch imperfectly, or just never do it,

and yeah, so that's such great advice.

390

: 00:22:46

So then my second question for you

is like, what advice do you have if

391

: 00:22:51

someone's already doing a challenge

to try and kinda maximize the amount

392

: 00:22:58

of sales they're going to get?

393

: 00:22:59

One of the biggest things that I

have heard is that it's super hard

394

: 00:23:04

to get and keep people's attention.

395

: 00:23:06

So you want to, you want to maximize

the people who are showing up.

396

: 00:23:10

So what advice do you have for people

to, to get them to pull the trigger?

397

: 00:23:15

Amanda Engler: Absolutely.

398

: 00:23:16

To keep people showing up and to

keep them, I mean, engagement's

399

: 00:23:20

the name of the game, right?

400

: 00:23:22

Like we need to keep them engaged

and paying attention and that comes

401

: 00:23:27

back down again to the content.

402

: 00:23:29

A lot of people will go back to prizes

and be like, I invest a lot in like

403

: 00:23:35

prizes or if I give so much away and

I'll give gift cards and I'll give a lot

404

: 00:23:40

of my other like digital products away.

405

: 00:23:43

That even outside of the challenge world

has like, and just corporate America

406

: 00:23:49

has been proven to only work short term.

407

: 00:23:51

So those aren't actually like anything

that's going to help people remind them

408

: 00:23:56

to show up and be engaged and participate.

409

: 00:23:59

It's looking at the content and it's

you also being your most authentic self.

410

: 00:24:05

So that way, they can identify

with you, your journey, and

411

: 00:24:09

the information you're sharing.

412

: 00:24:13

Tara Bryan: Mm-Hmm.

413

: 00:24:13

. Yep.

414

: 00:24:14

That's great.

415

: 00:24:14

Yeah.

416

: 00:24:15

And that's so true, right?

417

: 00:24:16

It's like, well, if you just throw crap at

people, it doesn't actually mean that it's

418

: 00:24:19

gonna translate into something valuable.

419

: 00:24:21

So yeah, you heard it from Amanda here.

420

: 00:24:24

Don't just like throw a bunch of crap

out there and hope that that's the

421

: 00:24:27

thing that's gonna convert them into

buyers because it's not so engagement

422

: 00:24:31

is the name of the game, which if you

have listened to this podcast before,

423

: 00:24:35

you have heard a lot about that and so

what's, what's your like number one kind

424

: 00:24:40

of engagement technique on a challenge?

425

: 00:24:43

Amanda Engler: I really enjoy

just connecting with people one on

426

: 00:24:48

one, and as your challenge grows,

that gets harder to do, right?

427

: 00:24:51

But even if you're able to call a

few people out, When you're live, if

428

: 00:24:57

you can DM a few people and really

connect with them on a personal level,

429

: 00:25:01

take two seconds and go look at their

profile and, or like, like a post.

430

: 00:25:06

It really doesn't take that much to

start to see that engagement pull

431

: 00:25:11

through because they'll circle back

and be like, oh, hey, like I'm in that

432

: 00:25:15

challenge, they just liked my content.

433

: 00:25:17

And then, you know, people

just love to be, you know,

434

: 00:25:20

Seeing, heard, and recognized.

435

: 00:25:21

And that's so important,

especially digitally, right?

436

: 00:25:26

Tara Bryan: Yep.

437

: 00:25:26

Yep, for sure.

438

: 00:25:27

A hundred percent.

439

: 00:25:28

Awesome.

440

: 00:25:29

Great advice.

441

: 00:25:29

Okay, so I'm gonna switch gears a little

bit and you can see if you are watching

442

: 00:25:34

this on YouTube, that both Amanda and I

have the same book and we are co-authors

443

: 00:25:40

in an anthology that we created this year

called Dear Female Digital Entrepreneur.

444

: 00:25:46

And and so we just, we discussed it.

445

: 00:25:48

I'm Chapter S, Amanda's Chapter U.

446

: 00:25:52

And and so let's talk a little bit about

that because that was a really fun project

447

: 00:25:55

and it's and obviously it's brought some

of us together, which is really fun.

448

: 00:26:00

So talk a little bit about your chapter,

Amanda, and and what's in there.

449

: 00:26:03

What, what, what did you kind of focus on?

450

: 00:26:05

And then I'm just interested in, like,

how did the experience go for you?

451

: 00:26:08

Because I think that it was a fun one.

452

: 00:26:10

I don't know if you've written a

book before, but for me, it was,

453

: 00:26:13

That's sort of my first you know,

best selling publishing event.

454

: 00:26:17

So tell us a little bit

about your experience.

455

: 00:26:19

Amanda Engler: Thank you.

456

: 00:26:19

Yeah.

457

: 00:26:20

I never thought I was

going to write a book.

458

: 00:26:22

I have an auditory processing

disorder that makes it really hard

459

: 00:26:25

to like push out written content.

460

: 00:26:29

And so the idea of a book, like was really

overwhelming, but in this format with

461

: 00:26:34

so many other like powerful women and

just the way that we like came together,

462

: 00:26:39

it was just such a fun process and so

cool to be able to do and be a part of.

463

: 00:26:44

So I walked away like just over the...

464

: 00:26:48

Jenny Hanson Lane was the individual

responsible for this, this collaboration.

465

: 00:26:55

And I'm just such a big fan of hers.

466

: 00:26:57

And so very grateful for that opportunity

and inside my chapter, we dive into a lot

467

: 00:27:03

of what we talked about today in terms

of understanding your sales machine.

468

: 00:27:08

What does that mean?

469

: 00:27:09

That's your challenge, right?

470

: 00:27:10

And so like, let's take

a deep dive into that.

471

: 00:27:13

And again, we use that framework to

sign up, show up, and stay and buy.

472

: 00:27:17

And we talk through some of that.

473

: 00:27:19

So if you dive in, some of these

questions are going to be there.

474

: 00:27:22

So if you're more of a visual person

and you don't want to listen back

475

: 00:27:25

to some of these questions, go

get the book, go dive into that.

476

: 00:27:28

And then it also dives into more of the

meat and potatoes of, of that framework

477

: 00:27:34

and some really good takeaways as well.

478

: 00:27:38

Tara Bryan: Yeah.

479

: 00:27:38

Yeah.

480

: 00:27:39

Awesome.

481

: 00:27:39

Yes.

482

: 00:27:40

It was a fun project.

483

: 00:27:41

And and I found out like

anyone can write a chapter.

484

: 00:27:44

Like it was much more doable than

like, I'm going to write, sit

485

: 00:27:47

down and write an entire book.

486

: 00:27:49

Writing the chapter was like, Oh, okay.

487

: 00:27:51

I can do this.

488

: 00:27:52

And maybe I could do like

a couple of chapters.

489

: 00:27:55

But yeah, it was, I thought it

was a great experience as well.

490

: 00:27:57

So, awesome.

491

: 00:27:58

Well, thanks for sharing that.

492

: 00:28:00

We'll put the book link in the

show notes because both Amanda

493

: 00:28:04

and I believe that everyone should

have this book on their bookshelf.

494

: 00:28:08

So, so thank you in advance for you know,

contributing to the success of our book.

495

: 00:28:13

Okay, awesome.

496

: 00:28:14

So, A couple of more questions for you.

497

: 00:28:16

One is as a business owner, and

especially as a female business owner,

498

: 00:28:22

what do you, what's like the top advice

that you would give someone who was

499

: 00:28:26

just getting started in this journey?

500

: 00:28:28

Amanda Engler: Sure.

501

: 00:28:30

I like to use this quote and I think

I heard it from Tony Robbins first.

502

: 00:28:35

And I don't know if he was the originator

of the quote, I don't know where it

503

: 00:28:37

really came from, but I, it was really

powerful for me at the time was see things

504

: 00:28:45

as they are, not worse than they are.

505

: 00:28:49

I'm just a planner.

506

: 00:28:50

I like to think 10 steps ahead and

also like troubleshoot anything

507

: 00:28:54

down the line that could go

wrong so I can plan against that.

508

: 00:29:00

and I think as women in particular we have

a lot of imposter syndrome, we have a lot

509

: 00:29:05

of trouble believing in ourselves and so

then, that kind of take us down a negative

510

: 00:29:12

path, rather than just taking a step back,

saying okay, these are the facts, all of

511

: 00:29:18

that other stuff, that negativity where

I'm going with this, that's just stories

512

: 00:29:23

inside my head that's not real data.

513

: 00:29:26

Let's look at the real data and try

to move forward and see like those

514

: 00:29:30

silver linings, those positive choices,

those, this is a new direction I could

515

: 00:29:34

take this based on this data instead

of like, Oh no, I have to pivot again.

516

: 00:29:38

That sort of thing.

517

: 00:29:39

That is, I've always found that

to be super helpful for myself.

518

: 00:29:43

Tara Bryan: Yeah, that's awesome.

519

: 00:29:44

And how much do you feel like having

your framework, that is defined and

520

: 00:29:50

something that you can lead from,

how much does that help you kind of

521

: 00:29:54

get rid of that imposter syndrome?

522

: 00:29:55

Amanda Engler: Absolutely.

523

: 00:29:56

It makes it so that you have

that horizon to shoot for, right?

524

: 00:30:00

You're looking ahead and you're not

getting so bogged down in so many

525

: 00:30:05

little details that we can, right?

526

: 00:30:07

And then again, if you're just

looking at the data, it can help

527

: 00:30:12

you make more informed decisions

opposed to those emotional decisions.

528

: 00:30:18

Cause you're, you're going through a

checklist, you have this framework, right?

529

: 00:30:24

Tara Bryan: Yeah, it's

so powerful, awesome.

530

: 00:30:26

Okay, and then what's like one

essential either business tool or

531

: 00:30:30

book or resource that you can't

live without in your business?

532

: 00:30:33

Amanda Engler: So I was really

excited when I found it's a

533

: 00:30:37

software, it's a platform.

534

: 00:30:38

And I use it in my business and I

think anybody can use it in their

535

: 00:30:43

business for in any sort of capacity.

536

: 00:30:46

It's called markup.io and it's a way to

give feedback on video assets, digital

537

: 00:30:53

assets, like whatever it is, you can

give that feedback and collaborate.

538

: 00:30:58

And I just think it's the coolest thing.

539

: 00:31:00

It's taken my challenge cure, that's where

I go through and look at your challenge.

540

: 00:31:04

It's taken it to the next level and

just made results so much better

541

: 00:31:09

because they're physically seeing it.

542

: 00:31:11

They're seeing the timing, they're

seeing the feedback at the right,

543

: 00:31:14

it's, I can't say enough about it.

544

: 00:31:16

I think it's amazing.

545

: 00:31:19

Tara Bryan: Yeah, that's, that's awesome.

546

: 00:31:20

I actually never heard anyone

else know about that tool.

547

: 00:31:23

We use that as well, but yes, the nicest

part is that you can actually give the

548

: 00:31:28

feedback at the actual timestamp so people

can see it instead of like a screenshot

549

: 00:31:33

and then the feedback, like it's just a

bit more challenging for people, I think,

550

: 00:31:37

to, to get get where you're putting

the feedback if you don't have that.

551

: 00:31:42

So that's an awesome tool.

552

: 00:31:44

I'm really glad that you

actually shared that.

553

: 00:31:45

I, it's, it's funny how some tools we take

for granted and we don't even think about

554

: 00:31:51

how, how much they affect the business.

555

: 00:31:53

So there you go.

556

: 00:31:55

You heard it from Amanda and we use

it as well, so you should go out and

557

: 00:31:58

get it because it's, it's awesome.

558

: 00:32:00

And it's just a, it's not very expensive

to have a monthly subscription.

559

: 00:32:06

It's just what, 10 bucks or

560

: 00:32:08

Amanda Engler: And it's

free to a certain point.

561

: 00:32:10

So if you just keep your upload

limit or like, I think there's some

562

: 00:32:15

features that get taken away, like

folders and whatnot or get added.

563

: 00:32:19

So it's free to a point.

564

: 00:32:20

So you could use it, test

it out, see if you like it.

565

: 00:32:22

And I found their customer service support

to be amazing and they're, I, I really

566

: 00:32:28

believe in the product and the company.

567

: 00:32:31

I should become an affiliate

568

: 00:32:32

Tara Bryan: Yeah, yeah.

569

: 00:32:34

Right?

570

: 00:32:35

Wait, wait.

571

: 00:32:35

Hey, yeah, got to go do that.

572

: 00:32:37

No, but but no, so thank

you for sharing that tool.

573

: 00:32:40

You're actually the first person

to share that, which I love.

574

: 00:32:42

I love, I always ask this question.

575

: 00:32:44

I always get amazing answers.

576

: 00:32:46

So I appreciate that so much.

577

: 00:32:49

Okay.

578

: 00:32:50

So last question.

579

: 00:32:53

It's a personal question and and so I'm

excited because we're, we're getting a

580

: 00:32:57

sense of, of who you are from a business

perspective and kind of your, your

581

: 00:33:02

journey through what you have, have done.

582

: 00:33:05

But you have some pretty cool stories

that are just about you personally.

583

: 00:33:11

So, so tell me about like a crazy

thing that you have done in the

584

: 00:33:16

past to share a little bit more

585

: 00:33:17

Amanda Engler: Sure.

586

: 00:33:18

So.

587

: 00:33:19

My husband and I actually got married

on a water propelled jet pack, which

588

: 00:33:26

is kind of wild to think about.

589

: 00:33:28

And actually my husband and I

were talking, we don't usually

590

: 00:33:31

like tell a lot of people anymore.

591

: 00:33:33

We've celebrated our 12

year anniversary this year.

592

: 00:33:37

So it's not like, that it's the first

thing that you tell people when you

593

: 00:33:40

meet them, so some of our neighbors,

we've been neighbors for like 2 years,

594

: 00:33:44

and they're like we didn't know this

about you, how come you didn't tell us?

595

: 00:33:49

I'm like, oh well you know it's

not like, what you lead with.

596

: 00:33:52

Tara Bryan: Well, you

know, it's just a normal

597

: 00:33:56

thing.

598

: 00:33:56

Amanda Engler: So yeah that was a pretty

wild experience we were, it wasn't

599

: 00:33:59

like we sought it out it found us.

600

: 00:34:02

We were engaged in Cancun, Mexico.

601

: 00:34:06

We had this company.

602

: 00:34:08

We said we had worked with

this company previously.

603

: 00:34:11

They're now defunct, but we had worked

with them in our previous careers

604

: 00:34:15

and we wanted more of their shirts

because they were really soft shirts.

605

: 00:34:19

And I, my husband was wearing their

shirt and when he proposed, we had

606

: 00:34:23

some photos, so we were going to send

it in to try to get some more shirts.

607

: 00:34:26

And they came back with this crazy

idea of getting us hitched by these

608

: 00:34:30

water propelled jetpacks and it

like we took the plunge we dove

609

: 00:34:35

in and did it and it was amazing.

610

: 00:34:41

Tara Bryan: So were youuboth

on your own jetpacks?

611

: 00:34:43

Amanda Engler: Yeah, so if you Google

jetpack wedding, you can find pictures

612

: 00:34:48

of our wedding days and interview.

613

: 00:34:50

I don't love, I've never been interviewed

before this, before that point.

614

: 00:34:55

So they prepped us, they did a lot of

PR stuff, but I was really unprepared.

615

: 00:35:00

So it's kind of cringy

to hear what I said.

616

: 00:35:04

But we we were on two separate jet packs.

617

: 00:35:07

We flew out.

618

: 00:35:09

That was like us walking down the aisle.

619

: 00:35:11

We landed on a beach.

620

: 00:35:12

It was in Newport Beach in California.

621

: 00:35:16

And then we set our vows on the beach

and then we flew out and we did this

622

: 00:35:21

big heart formation and came back in.

623

: 00:35:24

And when they had like a

drone, I'm afraid of heights.

624

: 00:35:27

So we had to like get up high.

625

: 00:35:28

And so like, if you watch the videos,

you'll see my feet dragging in the

626

: 00:35:31

water because I was too afraid.

627

: 00:35:33

We had like an hour to practice

the day before it was like

628

: 00:35:37

wild, but it, it was so fun.

629

: 00:35:42

Tara Bryan: Okay, first, like, I

just think that that's so much fun.

630

: 00:35:45

So first of all, I will tell

you, I was engaged in Cozumel.

631

: 00:35:48

So there you go, we have that in common.

632

: 00:35:50

But I did not do a jetpack wedding.

633

: 00:35:53

So, but I, I think that in, and like

for the audience, like we're meeting

634

: 00:35:57

for the first time today, but I, I feel

like that probably, speaks a little bit

635

: 00:36:02

to your your personality in terms of

how do you get people to engage in your

636

: 00:36:08

events is by doing kind of fun stuff like

that that's a little bit out of the box.

637

: 00:36:13

And so that is such a fun story.

638

: 00:36:15

So thank you for sharing that.

639

: 00:36:17

For us and, and maybe, maybe we'll dig up

that link and put it in the show notes.

640

: 00:36:21

So another incentive for, for you all to

look at the show notes after this episode.

641

: 00:36:26

Awesome.

642

: 00:36:27

All right.

643

: 00:36:27

Well, Amanda, thank you so much

for being on the show today.

644

: 00:36:29

It was a pleasure to have you.

645

: 00:36:31

Any final words of advice for my

audience as you transition off?

646

: 00:36:37

Amanda Engler: Yeah.

647

: 00:36:38

I always, I mean, Just do it.

648

: 00:36:41

Life is too short.

649

: 00:36:42

Don't worry about what anybody

else is going to think.

650

: 00:36:44

Like, go out, do what's going

to make you happy, and the

651

: 00:36:49

rest will just fall into place.

652

: 00:36:53

Tara Bryan: Amazing.

653

: 00:36:53

Alright, thanks so much for

being on the show today, Amanda.

654

: 00:36:56

We appreciate it, and for everyone

listening, have a great day.