In this milestone 40th episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni explore practical strategies to make your website work harder for you and reignite your pride in your online presence.

From tackling a logo refresh across the entire web, to persuading leadership teams about the true business value of SEO, through to powerful content creation tools and actionable website tweaks — this episode is packed with insights every business owner and marketer will want to hear.

If you are serious about improving your brand visibility, online authority, and customer engagement, this is an unmissable conversation.

❓ You Ask, We Answer: How Difficult Is It to Update My Logo Everywhere?

Rebranding goes far beyond swapping a logo on your homepage. Jonny and Pascal share:

• How to plan and prioritise updating your logo across social media, directories, partner sites, and even back-office tools like invoices and email signatures.
• Why you should use your rebrand as a PR opportunity to make an announcement and create buzz.
• Practical tips for avoiding overwhelm by taking a “little and often” approach to updates.
• The importance of consistency across fonts, imagery, and video assets — not just the logo itself.

📖 Website Stories: Getting C-Level Buy-In for SEO Initiatives

The hosts review Dan Taylor’s Search Engine Journal article on persuading senior executives to support SEO investments. Key takeaways include:

• Stop reporting only rankings and traffic — link SEO activities directly to revenue and customer acquisition.
• Use roadmaps and visual reports to communicate progress instead of overwhelming stakeholders with technical jargon.
• Apply a PESTLE framework (Political, Economic, Social, Technological, Legal, Environmental) to explain how external factors impact SEO performance.
• Always tie SEO goals to top-level business objectives, whether you’re a solopreneur or part of a larger team.

⚙️ The Website Engine Room: Tools to Boost Your Content Game

This week’s recommended apps for busy website managers and content creators:

Jonny’s Pick — Klap (Video Editing)

• AI-powered tool that transforms long-form videos into multiple short, branded clips.
• Ideal for creating engaging content quickly for LinkedIn, Instagram, and TikTok.
• Perfect for repurposing webinars, podcasts, and training sessions.

Pascal’s Pick — Pixlr (Photo Editor)

• AI suite that upscales and sharpens images, rescuing compressed or low-res visuals.
• Helps refresh outdated graphics for websites and social media headers.
• Quick way to modernise your brand assets without expensive reshoots.

🔑 The Website Call To Action: Quick Wins for Your Site

Jonny and Pascal leave you with two powerful website tweaks you can implement immediately:

Jonny Ross — Personalised Content

• Use plugins like If-So Dynamic Content Personalization on WordPress to serve tailored content.
• Base personalisation on visitor behaviour, industry, or past engagement to increase relevance and conversions.

Pascal Fintoni — Refresh Your Company Updates

• Avoid audience fatigue by rethinking the layout and style of your company updates or news section.
• Introduce new structures, visuals, or storytelling formats to surprise and re-engage readers.
• Apply the same principle to newsletters and email campaigns to maintain attention.

🔑 Key Takeaways — What You’ll Learn (with timestamps)

00:00 Introduction to episode 40 and website mastery podcast

01:30 Podcast format and website management tips overview

02:40 Discussing logo update challenges and strategies

06:30 Updating branding across platforms and internal use

08:30 SEO buy-in: engaging leadership and practical advice

11:40 SEO reporting frameworks and strategic roadmaps

17:40 Website engine room: AI video editing and image upscaling apps

22:00 Website call to action: personalized content and engagement tips

🔎 SEO Keywords & Tags:

website rebrand tips, brand refresh strategy, C-level SEO strategy, website content personalisation, improving user engagement online, website storytelling tips, repurposing video content, sharpening website images, practical SEO strategies, B2B website optimisation,

👉 Subscribe to the 90-Day Website Mastery Podcast — for more expert insights on SEO, content marketing, and website growth.

👉 Leave us a review — your feedback helps others discover the show!

👉 Book a discovery call: 90daymarketingmastery.com

👉 Connect with us on LinkedIn:

• Jonny Ross
• Pascal Fintoni

About the Hosts

Jonny Ross is a leading digital marketing consultant and SEO strategist with decades of experience helping businesses transform their online presence.

Pascal Fintoni is a digital skills trainer and video marketing expert, known for making complex tech topics accessible and actionable.

Jonny Ross

Hi, welcome. It is the 90 Day Website Mastery Podcast. It's episode 40. Wow.

Jonny Ross

We're live. We're live on Instagram. We're live on LinkedIn. We're live on YouTube.

Jonny Ross

Come and join us. Say hello. Let us know how you're feeling. Put something in the comments.

Jonny Ross

If you're listening on the replay, we're so glad you're here. Thanks for being a listener. Thanks for being a super listener. And what an episode we have for you.

Jonny Ross

This is the 90-Day Website Mastery Podcast, the perfect companion to our 90-Day Website Mastery Program, and of course, our recently published book, Web Proud. As I said, it's the 40th episode. We're excited to bring you even more valuable insights and practical advice to help you enhance your website's performance. Join us as we explore strategies to make your website work harder for you and reignite your pride in your online presence.

Jonny Ross

Welcome, my co-host, Pascal Fintoni. How are you, Pascal?

Pascal Fintoni

I'm very well. Do you know, I've got a confession to make. I do love our opening credits. I, on purpose, put the volume quite high once it's coming in.

Pascal Fintoni

It's like a walk-on stage type of tune. But then I reconnected with some of the messages, because we do ask the question, what do we have to do that remains simple and practical to make our websites work harder? Number 40. I mean, I must confess, I'm sure you're the same.

Pascal Fintoni

When we started those episodes all those months ago now, I had no plans. I mean, I didn't know how many we would do, but 40 seems like a hell of a lot. And there's still so much to say about website management.

Jonny Ross

Oh, there really is. And that is our secret, keeping it simple. This is all about actionable bite-size tips that you can put into place straight away. We even bite-size our podcast.

Jonny Ross

In every episode, we have four segments. We have the You Ask, We Answer, where perhaps one of you has submitted a question, or we've found something online that we want to explore. We've got Website Stories, which is an article or a podcast, a link that we've seen that we want to get reaction to. We then have the website engine room where we're helping you as a website manager or website content creator with a piece of kit or an app that's going to make your life a lot easier and start you being proud of your website again.

Jonny Ross

And of course, we finish every episode with a website call to action, which is one small change or adjustment that you could be making to your website right now to start feeling web proud. So listen, let's start with our first segment. As always, in every episode, the you ask, we answer.

Pascal Fintoni

I think you're going to find this fascinating, Johnny, and all of you as listeners. So this is inspired by a recent mentoring session with a client whose business has grown. They move into their year three, year four of operation. And on reflection, they do think their logo is a bit outdated or doesn't reflect necessarily where they are today.

Pascal Fintoni

So the first question that was practically, how difficult is it to change and update my logo on the website? But actually, I've been trading that for a number of years. My logo would be all over the interweb. It would be listed on directories, would be maybe put in as an image as part of a blog submissions on articles website.

Pascal Fintoni

So not only am I going to have to change the logo on my website, but what do I do with the old logo being all over the internet? If people were to check me out on Google, they're going to see the old stuff. And I have some ideas, but I thought, let's ask Johnny. What say you?

Jonny Ross

Yeah, I mean, well, branding is really important, isn't it? It's about making sure that you're building that trust and that credibility, and therefore you need that consistency. And so if you do have a refresh, you do need to keep things up to date. And for me, it's not just about the logo, it's about the iconography, it's about the font, it's about the feeling, everything around it, the imagery, the video, everything that's to do with it.

Jonny Ross

And so I think it's about, you know, I mean one place to start is simply just googling your brand name and seeing what comes up. So one place to focus might be some of the websites that come up on page one of Google and maybe going into Google image and having a look what comes up there. but I guess instinctively it would be the social media channels that you're using the most and perhaps part of a logo refresh which I would call a bit of a brand refresh would be around well okay what's our new LinkedIn header is going to look like, what's our LinkedIn profile is going to look like, what's our our X header going to look like and so it's about creating elements for all the social channels.

Jonny Ross

But then yeah, as I said, I think the easiest solution would be to Google your name, Google your brand name, see what comes upon to page one of Google and start focusing probably in order of page one of Google going through some of those websites, some of those profiles. and updating the logo. And it might take a little while, but if you do one a week or one every few days, and then just keep going through it.

Pascal Fintoni

I like the idea of doing it a little bit often as opposed to trying to do it in one day and then feel a bit overwhelmed. You've all noticed as well that Johnny says X, I say Twitter, I'm a rebel like that. But ultimately, what we're trying to do here is use logic and good business sense So, you know, by all means, you look at such consoles as well. Look at, you know, Google Analytics for where is the traffic coming from?

Pascal Fintoni

That could be your A-listers, as you mentioned, Johnny, and go back to them. But to your point, though, maybe we should also create a sense of event about it and make a big announcement. get the press release out to your kind of key champions, partners, and suppliers so that they also understand it. But as part of it as well, I wonder if there would be a chance for them to actually reflect on as well where there is a presence of the logo, whether you want to update it perhaps, you want to also encourage people to add the hyperlink so it

Pascal Fintoni

makes the logo clickable on their platform, whether it's a directory or article submission, that kind of things, and maybe also look at the file name. I find very often people have logo version 1.jpeg and you need to really put the business name, even your name if personal branding is important. So it feels like, by all means, go ahead and change it on the website. And if you don't know how to, the designer will do that for you.

Pascal Fintoni

You're pointed by social media, so the platform you control first. But then I would combine, make an announcement and a sense of event around it and studying where the traffic's coming from to make those modification. But listen, you're not gonna catch all of them. There always will be eventually some websites where it's your old logo.

Pascal Fintoni

So long as you've not changed your RL, that would be a question for another time, Johnny. Then I think, yeah, a little often, I think it's very wise indeed.

Jonny Ross

You know one of the places that people really need to think about is actually not your, well it's still a digital presence, but not your online customer facing presence, but actually your back office and your supplier facing side. So things like invoices, things like if you have Stripe or GoCardless set up, things like project management tools and making sure that everyone internally is seeing the new branding and feeling the new branding. I think that's really important because you really want everyone within the team to be on the same page as this new brand that you've launched. So, you know, just something as simple as have you updated on your invoices, really important.

Pascal Fintoni

And something you do very well, Johnny, would be email signatures. And I think that whether or not, to date, you've had the logo, I think to reinforce the point that there's been a rebranding, refresh, and reset of business values and directions, then to have a branded email signature, even as a tactical kind of move, I think would be also valuable. Yeah,

Jonny Ross

for sure. Let's move to our second segment of this episode, which is website stories.

Pascal Fintoni

And this part of the show, Jenny and I selected an article, a podcast, an infographic, anything that could help us reflect what it means to be a website owner-manager in today's economy. And we've gone for an article that I think, actually, is going to make people reflect and talk for a while. This was written by Dan Taylor, who's the head of a company called SEO Consult Agency. And this article was submitted, Jenny, for the Search Engine Journal, which is a publication that you and I do like because they keep us up to date with the advances of SEO and AI summaries.

Pascal Fintoni

And this article had quite an intriguing title, getting sea level buy in for SEO initiatives. And at first, when you kind of look at the article, it feels like a pretty straightforward bit of advice and some practical kind of do's and don'ts when you want to engage the director team for an organization around your SEO campaigns. So at first, we could say, well, it's just me, or there's just three of us, so what do I need to know about this article? But actually, if you allow me to describe some of the content, some of the advice, you'll find that it's applicable for all businesses, no matter the sizes, from a freelancer working on his or her own, all the way to a large organization.

Pascal Fintoni

And I suppose what Dan's done really, really well is to remind so many of us that, let's say for argument, either SEO is your favorite subject or you find SEO difficult to understand. But historically, I'm sure you'll agree, in terms of the language, also this obsession to report back on rankings and traffic and have a very, very strange language or a very strange way to report back on SEO activities that are not relatable to the simple fact of marketing, selling, and looking after customers. And what the article is suggesting is that if you find a way for yourselves, if you are the SEO practitioner or someone that is due to the activity to relate this idea of having a working relationship with search engines nowadays and AI summaries as a true campaign that

Pascal Fintoni

will drive revenue to number one, by the conversation we just had a moment ago, create new touch points on the internet, but of course, improve customer acquisition. You might find it a bit easier to navigate in our SEO. So the article has three sections. One is suggesting that you should understand what matters to C-level leaders, but also how do you yourself as a solopreneur approach it, and you should have essentially high-level goals.

Pascal Fintoni

So for example, you could say our goal in terms of using SEO would be to reduce reliance on paid media, or maybe we do want to increase revenue of that kind. So understanding what matters to sea levels leaders is a nice paragraph that you should go through. The second one, something we covered many a time, is engaging your colleagues and suppliers and your network to kind of foster collaborations. And I'm going to spend some time on that, Johnny, because we've covered it quite extensively.

Pascal Fintoni

The one bit that I want to get into, then, is this idea of building roadmaps and reports. And Dan does a very, very good job to explain. So the first thing is, if SEO is new to you, or it is new to the director team, and so on and so forth, even though you're the expert, the idea of using a roadmap, which are visual statements, as opposed to just lots of numbers and letters and weird graphics, but roadmaps, visual statements that communicate what you're going to do when.

Pascal Fintoni

and the kind of KPIs you're going to hold yourself to account and this idea of what are we trying to achieve here, top level, and what are the meaningful, logical steps we're going to go through to achieve that. And if you have that roadmap understood and embraced, then the reporting becomes much easier because you report against the roadmap. And again, the reporting, what they're saying is almost, keep to yourself, the typical type of report you and I would have produced for our clients were on SEO. Now the rankings, the traffic generations, the plus and minuses, the percentage figures, and so on.

Pascal Fintoni

What you want to do, whether SEO is new to you, or you're the expert is almost do a report which has a framework across four key quadrants. You know, you have what we call the SEO focused pestle. So some of us may run the vaguely university times and so on, but this idea of, you know, you're not operating in a vacuum. So your SEO campaign would be impacted upon by external factors.

Pascal Fintoni

So, you know, we all know political factors, look what's happening this year, economical factors, sociological, technological factors with the isomer is legal and environmental. And what you want to do is appreciate that these will have an impact. Then, by all means, you can share some performance metrics, but you should really keep them tied to financial results, customer acquisition, things that are business-centric as opposed to SEO-centric. Then you should give people a helicopter view of the status, what's worked well, what's been okay, what's not worked as planned, and what we're going to do about it, but also which I think is very important.

Pascal Fintoni

I got used to doing that. in my days working with a board, what support is needed to make a difference. And then you can close with some strategic next move. And we're talking about here some high impact, kind of high value initiatives that can link back to the KPIs.

Pascal Fintoni

It's an article that people should read more than once, as I've done, and this is one that really reminds you that ultimately, whilst those three letters, SEO, can be a little obscure to the vast majority of people, it's actually very, very grounded in commercial activities and if you can do what you can to help people visualize it, help people keep up with progress by using elements as described down here in this article, you'll find that this year could be actually the year finally you've cracked the SEO code.

Jonny Ross

Yeah, well, I think one of the things that you've highlighted there in terms of the article is around the strategic thinking around search engine optimization. So it's not about just search engine optimization for what it is in terms of that rank and traffic and whatever else. but it's about what it means for the business and the commercial side of search engine optimization. And you're right, C-suite, depending on the company, probably aren't really interested in SU.

Jonny Ross

They'll be thinking of bigger things and they'll have a very strong focus on sales and growth. But what's also worth talking about here is that you talked about this is for solar entrepreneurs and smaller businesses. Actually, as a small business, the owner of the business, myself even, you carry so many hats and there are times that you do need to justify activity, rightly so, and tie it into your KPIs, what your objectives are, what you're trying to achieve. and having a very clear roadmap.

Jonny Ross

And actually, as a business owner, it can really help you start thinking about how to position search engine optimization, how much you should be investing in it, and how that ties into what it is you're trying to achieve. So I think what this does is it throws a light on how to think about search engine optimization. how to measure it and how to have lots of common sense in a very sort of adult way in terms of the challenges, the gaps, the opportunities and doing a bit of a SWOT analysis on it really to really identify, you know, there's threats here, what happens if you don't do it and where does that leave you.

Jonny Ross

Yeah, I love the strategy, the business commercial strategy that this brings to search engine optimisation. And I really think that's a valuable way to be thinking about search engine optimisation instead of just, you know, where do we currently rank, what keywords in the top 10, etc. Because to some extent, Some of that can be meaningless, and it's all about, as a business owner, constantly saying, yeah, but so what? And so what?

Jonny Ross

We're here, so what? Well, we've got some extra organic traffic. Yeah, but so what? And that's so important.

Pascal Fintoni

You know, what was remarkable is you and I have been, you know, in our own ways, the custodian of logic and reason when it comes to SEO. There's so many different ways in which you can go about it. As you know, as my attempt to make it less daunting and scary, I moved away from the term and adopted online reputation management. And there's many ways in which you can do it.

Pascal Fintoni

But it still remains that, you know, you need to have a clear idea of, you know, who do you want to, you know, impress? How are you going to go about it? and so on. But I've seen scenarios where people have a lot of traffic because they've applied the SEO techniques that everybody can think of, but they get little revenue or little kind of inquiries.

Pascal Fintoni

And conversely, somebody, they kind of think, we are invisible. Nobody can see us when we Google ourselves. And yet, the website traffic that they're getting converts very, very highly. So I'm with you on this one.

Pascal Fintoni

You need to know enough to have meaningful conversation, but everything has to be driven by the business strategy.

Jonny Ross

Absolutely. Let's move on to our third segment, which is the website engine room.

Pascal Fintoni

Amos, I always look forward to this segment because we surprise each other with an app, a software solution, maybe a piece of kit that can make life easier as a content creator. I might even look at the show notes for you. I'm not cheated today. So what is your selection for the

Jonny Ross

Website Engine Room? So this episode, I am going to focus on a video editing app called clap.ai, K-L-A-P dot, sorry, not clap.ai, clap.app, K-L-A-P dot A-P-P, the link will be in the show notes. And this is an AI-powered video editing app that can create engaging short-form content, especially for social media. So if you take, whether it be a 10-minute video or a three-hour video, upload it to Clap, it creates multiple short-form videos automatically for you.

Jonny Ross

With a bit of work, you can very easily brand them, add subtitles, add frames, add intros, add outros in a matter of minutes. And it gives you that ability to be able to repurpose content across multiple channels from that sort of one long form piece of content. So there's loads of these video editing tools out there. This is just one of them.

Jonny Ross

What we find is that the best thing to do is to try as many as possible and sort of find the ones that work for you. And you start understanding all the different features that they have, and then start understanding the features that you actually want to use. And then you can settle on the app that's right for you. But the only way you can really do it is by testing and trying.

Jonny Ross

So the app that I would suggest that you try is clap.app for this episode. And that's video editing for social media, repurposing of long form content.

Pascal Fintoni

That's superb. And I can imagine they use Clapboard, Clap App. And you're right. We should test them because you have suggested others.

Pascal Fintoni

And what I find with those platforms, they are always on occasion overtaken by better solutions. So again, be careful about your payment plans and so on. Don't commit if you think that there's a very competitive environment, which this one is. And talking of competitive environment, I actually want to go into static images.

Pascal Fintoni

So for moving images with your selection, mine is static images. I'm actually inspired by, again, the conversation that I had with a client about changing the logo. When we looked at the website, we had to recognize that things have changed over time, and things are getting bigger, bolder, and better. and some of the images that they've got they are just on a fraction on the small size or they no longer have the original photos and it's been compressed and maybe looks a bit grainy compared to more recent iterations.

Pascal Fintoni

So we're looking for a tool to upscale and maybe sharpen current photos because you want to make them bigger or to have a greater visual impact. And I was reminded of this platform called PIXLR. I think that's how you pronounce it, PIXLR. P-I-X-L-R.

Pascal Fintoni

Now, it is known primarily as a kind of a photo editor or photo creator, but they've added some kind of AI toolkit. And one of them is to upscale and sharpen. So if you have a small compressed photo and you've lost the original or you never had it, then what PixLR can do for you is increase the size, then sharpen it so it doesn't look too soft and too pixelated. And that can be just a nice way to solve a problem where you are refreshing the website, you're refreshing maybe to your point on your LinkedIn, forms and that kind of things.

Pascal Fintoni

And those photos you've got, they are the right ones, but currently they're just a bit small, just a bit soft, a bit dated. And this AR platform can be a solution for you. The PixLR photo editor, just look for the AI tools on the left-hand side of the dashboard.

Jonny Ross

Nice, I like that. I like the idea that you can just sharpen up a picture with a click of a button. Very clever indeed. Two great apps there.

Jonny Ross

And the whole idea here is for us to help you feel proud of your website again by showing you some of the apps that just make your life easier. And why waste all that amazing content by not polishing it and making it better and repurposing and sharpening things up. Let's move on to our last section, which is the website call to action.

Pascal Fintoni

So as we wrap up the show, we'd like to give you the one chance, the one adjustment that can make a big difference to your website and to your customers. Johnny, what is your recommendation for the website call to action?

Jonny Ross

Personalize content. So with the power of being able to track and understand if visitors have been to your website before, why not use some of that data to start personalizing content, just like all the big e-commerce platforms do, all the big shops, the online shops, the online retailers. That's where a lot of business-to-business tactics learn from the direct-to-consumer market. So, you know, we go on to one of our favourite online shopping platforms and lo and behold it's showing us products that it knows that we like, that it knows that we buy regularly, that it knows it's got our history and it knows the things that it should

Jonny Ross

be showing us. Why not do the same thing on a B2B website using plugins, using cookies, all different types of ways of doing this, asking people to fill out forms, collecting data, understanding perhaps the industry or the sector that they're from, perhaps understanding their job title, perhaps understanding the sort of services or products that they like, that they've spent more time on your website reading or engaging, or perhaps the videos that they've been watching, and start showing them personalized content based on their behavior to ultimately increase the engagement and the relevancy of your website. And as I said, you could do that based on pages they've visited, perhaps time they've spent on different pages, perhaps different downloads they've done, and start segmenting these people to give them hyper-personalized content that increases engagement.

Pascal Fintoni

Super. And listen, as you're listening to this, it may seem like a difficult thing to do, not to begin with. Do your research. Use AI to give you some kind of structure in terms of your thinking.

Pascal Fintoni

And of course, then engage in conversation with your website designer and people from your network. Interestingly, that's number one in the 2025 trends when it comes to website and digital this year. It used to be number two and three in previous years, Johnny, but personalized content has now become number one preferred experience for consumers and B2B buyers as well.

Jonny Ross

And I should say, by the way, I don't know what platforms you're using in terms of your websites, but take the example of WordPress. About 50% of B2B websites are built in WordPress. There's a plugin called If So Dynamic Content Personalization. It's a bit long-winded.

Jonny Ross

If So Dynamic Content Personalization. And it's just a one-click install that actually, as Pascal's just said, some of this can sound quite complicated, but there's off-the-shelf plugins that just make this really, really easy.

Pascal Fintoni

Super. My selection is actually a reaction to working with some of my coaching clients. And many of them have followed my advice, I'm glad to say. And I've been kind of writing monthly company updates or things similar in terms of supplementing their blogging and their social media.

Pascal Fintoni

But it's fair to say that after a while that the structure, the layout becomes very familiar to the audience. And it's understandable if people start to disengage. So my call to action is for everyone to review and rethink their company updates, whether it's on a website or on social media, both apply. And simply the question I have for them, Johnny, is it time for a new structure?

Pascal Fintoni

Is it time for a new layout? Is it time for a new style even to surprise your audience and keep everyone engaged, including actually the content creators for that matter?

Jonny Ross

Yeah, and you could apply that to email newsletters as well, so your eShots. I am the worst for this because I am such a visual person that I rarely read. I might just sort of read the headline, read a couple of bullet points. If I see the same visual format and layout and color scheme every single time, I'd totally switch off.

Jonny Ross

So if you're trying to grab people like myself who are quite visual, changing that layout is so important. I think that's such a clever idea.

Pascal Fintoni

Thank you very much. What is interesting is when we do the coaching sessions, training sessions, or even think about some of the book, we do use analogies a lot. And it's not wrong to think of the website as a magazine. And if you were a magazine publisher, you would not have the same cover over and over again.

Pascal Fintoni

You would not have the same structure. You would try and surprise your audience with sometimes changing things around. They may not like it, but you've got to try those things. And also with specials and inserts and that kind of thing.

Pascal Fintoni

So the same logic of engaging an audience, all of us should pay attention to the print media. We've been doing it a lot longer than the web has been around. For absolute sure.

Jonny Ross

Another great episode, this was episode 40 of the 90 Day Website Mastery Podcast. We've talked lots about, you know, if you're rebranding and you've got a logo, it's not just your website you need to update, all your social profiles, all your different online presence, your invoices, the back end, everything. But bite-size it down, you know, just focus on the important things first. We talked about search engine optimization, but having a very commercial view on it, very strategic commercial view, what does C-suite care about?

Jonny Ross

They probably don't care about ranks and traffic. They care about the objectives, the KPIs, the roadmaps. what's really going to grow the business. And we've, as always, shared some top apps and techniques, as well as giving you some bite-sized call-to-actions on things that you could be doing on your website right now.

Jonny Ross

I love Pascal's last one, which is just change the layout of your content, because people get bored of seeing the same layout. If you're reading a magazine, you wouldn't see the same layout on every single page. Another great episode. That was, as I said, episode 40 of the 90 Day Website Mastery Podcast, your audio companion to the 90 Day Website Mastery Program.

Jonny Ross

Pascal, you enjoyed this episode?

Pascal Fintoni

Oh, very much so. And again, so pleased with the support of our viewers and listeners that we got to number 40. We've got lots more to share with you. Very, very quickly, if, for example, you already know about some of the apps we mentioned, don't forget that we have a free resource on the website where you can get up to 50, 5-0 apps carefully selected to make your website work harder for you.

Pascal Fintoni

And if those actions, well you've done it already, then do go on the website because we have this fun Action Randomizer where we can give you some other suggestions about how you can get this website working even harder for you as mentioned.

Jonny Ross

The website is absolutely crammed full of resources. You know, we practice what we preach. So for more information, please do visit 90daymarketingmastery.com. Use the resources.

Jonny Ross

Alternatively, you can even book a discovery call with either myself or Pascal. Listen, it's been a great episode as always. Thank you very much indeed. Thanks for listening.

Jonny Ross

Thanks for watching. Thanks for being here, whether it was live, whether you're on the replay afterwards. Let us know and let us know some of the topics that you want covered in future episodes. And if things have helped, please do tell us.

Jonny Ross

It's goodbye for now. We'll leave you with a fun video and audio montage to enjoy whilst you review your notes and take those action steps forward. We'll speak to you all soon. Look after yourselves.

Jonny Ross

Take care. Thanks very much.