How do you strike a balance between building your brand and staying true to yourself? I'm sharing a replay of a live conversation with Storyteller and Brand Strategist Chris Ward Jr for a conversation on how to craft engaging content that resonates with your audience, whether you're a 9-to-5 professional, an entrepreneur, or a content creator on the rise.

We'll be analyzing the communication styles of political pundit Candace Owens as she looks to build a following in the Black community. Is she a strategic communicator or is she intentionally triggering her audience? We'll break down her methods to understand the influence of provocative communication.

Then we break down a new video platform that has emerged in the digital streets. LinkedIn's new video feed has caught everyone's attention with its new TikTok style video feed. Will provocative posts dominate or will authenticity win?

Sign up for alerts about our next live event and how you can join us in the backstage here: https://norby.link/c5YDwu

CHAPTERS:

2:44 - Introduction to Authenticity

4:58 - Defining Authenticity

6:49 - Understanding the Game of Branding

11:38 - Strategies for Rebranding

17:40 - Living Authentically

18:30 - Candace Owens's Marketing Strategy

24:05 - Establishing a Value System

27:54 - LinkedIn Video Strategy

33:13 - Balancing Authenticity and Brand Growth

34:26 - What Is The MVP Concept

46:06 - How To Grow Your Audience Engagement

47:10 - Viewer Comments Segment

48:53 - Podcasting Across Platforms

51:11 - Key Takeaways

52:15 - Advice for 9-5 Workers

54:40 - Tips for Entrepreneurs

57:40 - Guidance for Hybrid Professionals

1:04:02 - Preview of The Working While Black Show