Neuroscience tells us that making decisions for our content strategy or our websites is “cognitively expensive.” In simpler terms — it’s exhausting. Here are a few “back of the envelope” factors that can help you zero in on the right choice.

The internet is an endless parade of exciting shiny things we could be doing instead of the boring old thing we’re doing today. How to decide which ones to pursue?

In this 17-minute episode, I talk about:

• The problem with futurism
• Josh Kaufman’s Big 5 and how to use them for better decision-making
• When it’s wise to (temporarily) overcome your natural optimism
• Short-term and long-term decisions
• When to move in sync with trends — and when to move against them

1. Value Creation — Discovering what people need or want, then creating it.
2. Marketing — Attracting attention and building demand for what you ve created.
3. Sales — Turning prospective customers into paying customers.
4. Value Delivery — Giving your customers what you ve promised and ensuring that they re satisfied.
5. Finance – Bringing in enough money to keep going and make your effort worthwhile.

– From Josh Kaufman’s The 5 Parts of Every Business.

Listen to Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing below ...

The Show Notes

• If you’re ready to see for yourself why more than 201,344 website owners trust StudioPress — the industry standard for premium WordPress themes and plugins — swing by StudioPress.com for all the details.
• My Copyblogger post on The Right Way to Think about Google
• Our Authority community for content marketers
• Lately I’ve been spending more time on LinkedIn @soniasimone — feel free to drop me a question or note there, or right here in the comments