Neuroscience tells us that making decisions for our content strategy or our websites is “cognitively expensive.” In simpler terms — it’s exhausting. Here are a few “back of the envelope” factors that can help you zero in on the right choice.
The internet is an endless parade of exciting shiny things we could be doing instead of the boring old thing we’re doing today. How to decide which ones to pursue?
In this 17-minute episode, I talk about:
The problem with futurism
Josh Kaufman’s Big 5 and how to use them for better decision-making
When it’s wise to (temporarily) overcome your natural optimism
Short-term and long-term decisions
When to move in sync with trends — and when to move against them
Value Creation — Discovering what people need or want, then creating it.
Marketing — Attracting attention and building demand for what you ve created.
Sales — Turning prospective customers into paying customers.
Value Delivery — Giving your customers what you ve promised and ensuring that they re satisfied.
Finance – Bringing in enough money to keep going and make your effort worthwhile.
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