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14. Behind The Scenes Of THE BEST Podcast Launch I've Ever Seen w/ Michelle Keinan
Episode 14 • 28th September 2023 • Podcast That Pays • Angie Jordan
00:00:00 00:44:07

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Want to know what it takes to launch a successful podcast?

Well today, come listen as I chat with my friend and client Michelle Keinan, womens empowerment coach, and host of the Women Healing Podcast as we dive into her recent podcast launch.

We explore what it took Michelle to finally get off the fence and get her podcast launched, what motivated her to get started, what her biggest lessons and takeaways were, and what surprised her most about how people are responding to her podcast and how she was able to make back her investment working with me in the first few weeks of her podcast launch.

Listen to Michelle's Podcast Women Healing on Apple Podcasts and on Spotify.

Connect with Michelle on Instagram Here.

If you are ready to create a podcast that pays for your business, head over to www.podcastthatpays.com

Follow me on Instagram @angiemjordan

Join us over in my Facebook Group- Launch Grow Explode Your Podcast.

Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production

Transcripts

Speaker:

Hey there, Podcast That Pays listener.

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It's Angie here and I never do this and

I'm so excited to introduce to you my

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first ever guest on Podcast That Pays.

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So you know that this is a special moment.

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I have none other than the amazing,

fun, lovely, bubbly, beautiful Michelle

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Kanan, who is the creator of her

own podcast called Women Healing.

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Michelle was one of my clients going

through one of my programs, and

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I was just so inspired by the way

that she showed up for her podcast.

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So inspired by her message and what she

does for women and what she stands for.

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And, I wanted to share some Jim's With

you about her podcast launch, if you

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are sitting in the wings waiting to

get your podcast launched, if you are

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wondering what is possible for you in your

podcast launch, this episode is for you.

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So without further ado, let me

introduce you to this beautiful,

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amazing woman , who absolutely rocked

the shit out of her podcast launch.

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And I'm so proud of her.

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And I am so thrilled to bring

her here for you to listen to.

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And I can't wait for

you to tune into this.

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So, Hey, Michelle,

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today, everyone, we have the

lovely Michelle here with us.

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And I'm not even going

to try to pronounce it.

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It's Kanan, right?

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Michelle Kanan.

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You are most Americans

do not say it correctly.

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I'm not, you know, You know why I know

how to, I, you know, I know how to

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say it right because your podcast,

which is what we're here to talk about.

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And so I just wanted to have you on here

to highlight how amazing your podcast is.

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We're going to talk about podcast things.

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So first tell us.

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A little bit like what

you do like two seconds.

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I don't want to hear

your whole life story.

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Oh, wait, wait.

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We wrote my, my bio.

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Hold on one second.

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I'm literally, I was like,

why am I doing this right now?

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I know why.

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Can I read it to you?

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Yes, go ahead.

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Read it.

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Elkinan is the have it all queen, a

mentor and wild feminine embodiment coach

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for driven women who want the best in

life, marriage, career, and motherhood.

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No compromises in the easiest, most

fun, and pleasurable way possible.

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I love it.

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And Michelle has a podcast and

we're here to talk about all the

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things to highlight your podcast.

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But also I loved your

story of how this came be.

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And then also, I, in my opinion, Which

my humble little opinion of, and I've

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launched lots and lots of podcasts and

had lots and lots of clients and students.

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You have had one of the

best podcast launches.

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I know that you've seen me like

cheering you on and gassing you

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up through your podcast launch.

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And I don't know if you thought

that that was just because like.

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I liked you extra special and I

was just trying to be nice, but

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it's actually because I thought

you did like a brilliant job.

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So we're here to talk and hopefully

people who are listening to this who

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are maybe dragging their asses on

their podcast are not sure that they

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can do it or whatever those things are

that are going through their minds.

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That they can maybe get some clarity

and maybe feel a little bit better

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around the process and maybe like,

light a fire under their ass.

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So I want to ask you this.

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What.

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Made you want to start a podcast?

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Uh, I love to talk and I love

to listen to myself talk.

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No I think what really was

important for me is I have a.

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Successful coaching practice, which

I love so much, but where my work

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got to, I realized that I needed to

reach more people, more women and the

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marketing that I've built has been

an important Tirely on social media.

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And I realized that I

wanted to expand that.

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I don't want to have to be

chained to Facebook or making

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Facebook posts every day.

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And I've really entered an era where like

I never set out to be an online coach.

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I like a few months ago was like,

wait a I did it because Like when I

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got pregnant, I didn't want to have

to leave my kid at home and then

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the pandemic and stuff like that.

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But I'm really entering my thought

leadership era and having the

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podcast, having this place where I

could really share these big ideas

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and reach a whole new audience of

people and literally be in their ears.

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I'm not.

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Into podcasts so much myself, but the

feedback that I've gotten from so many

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women is like, Oh, you're in my ear.

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I'm listening to you talk.

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I'm taking a walk.

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I'm listening to Michelle.

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I'm having a conversation with you.

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Yeah, it was all those, those

different kinds of things.

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I love it.

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So here's the things I heard you say,

I want to repeat for everyone who's

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listening, , the whole concept of

building just on social media and being

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in the social media hamster wheel I

think we could all relate to that.

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And that's something that

I talk about all the time.

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This was part of, I was telling you, I

was recording a podcast episode last night

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and I got a little like preacher and I

was talking about a parable in the Bible

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about building your house on quick on sand

versus like on a solid foundation and I

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was like the social media is the sand.

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So anyway that's one and that's a really

valid lots of people feel this and I

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think it's really important to have

something outside of just social media

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and it's social media like it's beautiful.

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That's how we know each other.

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I love that I have connected with so many

people, but also it is like a continual,

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we got so wrapped up in it because

we get such instant feedback from it.

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It's like those dopamine hits

that we've gotten from it.

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That everyone abandoned the way that we

have built businesses online for years

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before, which were things like blogs

and SEO and building your email list.

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Like those really core foundational pieces

that are like, what's going to carry

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you through if you can't get up every

day and, and post on social media or

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like things happen in your life, right.

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Or you just get burnt out from it.

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And podcasting is included in that.

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So I love that you said that.

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And then the other thing

I heard you say was.

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You wanted to reach a new audience.

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And I think that that's really important

and I think what's interesting too

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is people who listen to podcasts

are a different type of person.

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And if you look statistically at who

is listening to podcasts, these people

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are typically like a more sophisticated

usually more ambitious, type of person.

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And so I love that for, uh, for a lot of

reasons, especially as a business owner

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and looking for other business owners and

people who are wanting to buy my stuff.

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I think that a lot of people, a

lot of people's audience exists.

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On podcast apps.

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And then the third thing that I

love that you said is you wanted

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to expand your thought leadership.

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And this also ties back to

the social media thing too,

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because it's so hard sometimes.

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And when I get behind this

microphone, it's I really do love it.

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And it's, a much . More a pure way to

really express yourself and your ideas

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and your thoughts and, and really expand

versus, on social media, people are

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teaching, you got to have this hook

and this is how you have to structure

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this and you're competing for people

to even see you in the algorithm and

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it's just, it's not as like when you

get here, behind the microphone.

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The way that you get to express

yourself and connect with your

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people is just on another level.

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And I'm sure that you have like

already experienced that by

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the feedback you're getting.

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Like people are like, I got Michelle

with me as I'm walking and doing this.

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Like people actually feel, and it's weird

because you recorded this alone at home.

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And then it's like, but

the, it's way more intimate.

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People feel way more

connected to you through this.

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So I really love that.

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So tell me how, how long

did it take you from idea?

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When did you want to start a podcast?

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And when you finally

got it fucking launched?

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I knew for a while that I wanted

to and I bought what you're

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one of your courses to do it.

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But the way that I work best is,

like bouncing off of somebody.

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And so when you offered that,

like 30 days to press play, I was

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like, All right, we're doing this.

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Like, I'm ready.

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I'm here to do it.

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And after that, it was just like,

I'm in and and I, I don't think I

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knew fully what I was getting into

because, you know, like launching an

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entire season, 12 episodes at once.

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Like everyone's like, how was your summer?

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I was like, it was intense.

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I, but it, it like super, super paid off.

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because just.

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Working with you, giving me the

structure, helping me with titles.

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Like, I don't know, you just, you made

it and even the marketing of it, like

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you just laid out this really simple way

and plan and I just knew what I needed

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to do and I just committed to doing it.

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So I guess it was.

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A couple months in total of everything

and it feels I'm really, really, really

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proud of myself and the launch was insane.

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And one of the other things

I just didn't expect is.

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all of the, not only the way that people

wanted to leave me reviews and were

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like excited about this podcast, but

the conversations that I've been having

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with people in my world, actual, like

not just social media people, but like

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friends that they didn't want to engage

in like my social media or my stuff.

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But like, I would get text messages

and get questions and I'm listening

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to this episode and like, you know,

it's, it's almost like women that I

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was like, I know that you're going

to want to work with me one day.

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And now that the podcast came

out, like the conversations

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are starting the curiosity.

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Oh, , we were listening to it in the car.

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I was listening to it on my walk.

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Like it's, it's been very, very

interesting and surprising for me.

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I love that., I always love to hear

how people feel after they finally

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launched and there always is this

sense of pride, you know, it's like you

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birthed the baby, you birth, you brought

something really cool into the world.

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And.

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It's really interesting to, to hear

from people what things were unexpected

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that happened through that launch.

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Like you thought you were just

launching a podcast, but here's all

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the other things that have,, happened.

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So I love to hear that.

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What do you feel like were in the

process some of your biggest struggles?

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In the process were my biggest struggles.

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Um, I don't know.

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I don't actually know

you made it really easy.

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Like I just loved having being able

to ping off of you and the other

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people that were like making their

podcast and that you were there to

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help me like I'm a perfectionist.

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So is these little

things like, what's this?

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What's this title gonna be?

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You know, or like, is this the right way?

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I just I just needed you there to hold

my hand to tell me that I was Brilliant.

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Give me gold stars just so that

I could like keep going through.

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I just think I was smart to

hire you to work with me.

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I didn't have all the

resources that you gave me.

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I would have told you a bunch

of struggles that I would have.

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It would be like, I'm

not doing a good job.

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Am I doing good enough?

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How is this supposed to be a funnel?

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Like, but you, I, I, I don't mean

to turn this into an advertisement,

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but like, I was a really smart,

it was a really smart thing that I

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did to, to work with you on this.

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And yeah, it was just about just

doing, doing the work, making the

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time to record the episodes and just

like, get it all out there, I think.

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Yeah, so you heard it here folks, like,

just hire me and you won't have any

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struggles, but so just coming from the

perspective of helping of helping you

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through this process, the perfectionism

thing is something that is super real

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for a lot of people, A lot of people

have this apprehension because you

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just don't know what you don't know.

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This is your first time doing something

like this., it can be intimidating

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or it can feel like, you know, , you

really feel passionate about it.

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So you want to put something out

there that's like really quality

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and just having me there to be

like, look, this is, this is good.

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I mean, and I was, I was your biggest

cheerleader because , you really

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have a brilliant mind and, like,

what you talk about is really great.

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Like, it wasn't just because, so I

think for anyone who is struggling

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with that perfectionism or, like,

scared to who's not working with me.

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What would you say to that person who's

in that place of like, okay, what, what

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do we think , this title should be like

, since you've gone through the and from

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what you've learned, what would you say

to that person who feels a little bit

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apprehensive about putting these things

out here that aren't necessarily perfect

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or not knowing for sure if they're just

, quite right or if they're going to land,

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like, what would you say to those people?

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I mean, I guess it depends

where you are in your business.

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And maybe if you're in the beginning,

it's just a matter of like something

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I had to learn about, progress, not

perfection and just getting it out there.

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But if you have a running business,

my recommendation would be to make the

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investment to work with an expert , I

mean, Angie, you know, I've already like.

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Significantly made back my investment

from working with you and another

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sales call just booked with me for next

week like a quote unquote cold person.

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, so that's the way that I think about

my business is I'd rather hire the

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genius that's gonna make sure that

everything's popping because I know

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that it's going to pay off in the end.

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And I know for me, I would block myself

,, If I didn't know what the title was, if

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I didn't know how to, how to organize

my episodes, like those are just be

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all things that would get in my way.

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But that's, that's mastery, you

know, that's just how I work.

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I love that.

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That's such a good point for

everything in our business.

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, if you are really in a place in your

business and serious about what you're

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doing hire the person that's going

to get you to the place that you are.

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Wanting to go like hire the person and

I love that you said this like you've

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already made back your investment that

makes me feel so good But it's true so

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many people are like that even people

who hire me for full service production

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who pay 5, 000 to get their first season

like a lot of people that's one client

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They close one client and that's paid for

their, like, experience working with me.

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And you can, when you go through

the steps, like what I teach, you

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can a thousand percent do that.

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So what do you think it is just from

the people who are from making back

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your investment or, um, the people

who are, you know, wanting to work

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with you and get on calls with you,

what do you, what are they saying?

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What do you think it is , about the

podcast or what is attracting them?

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What are they coming to work with you for?

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Like, what, what do you feel like

that connection is for them and what's

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making them come to work with you now?

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Honestly, I think it's the format.

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Like I, when I was launching the podcast,

it was really cool because it gave me the

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opportunity to have a lot of, or start

a lot of conversations with people that

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weren't just like, By my course, you

know, and, I was really surprised because

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I've done free offers before and things

like that, but I was really surprised

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with the level of like receptivity

and just the overall excitement.

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Everyone's like, Oh, a podcast.

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Cool.

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Like, I really had no idea.

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And everybody was like,

yeah, I'll leave a review.

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Yeah, I love to listen to it.

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, it was just.

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There was so much.

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Yes.

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And that was like, so exciting.

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And in some of those conversations

that I was having with people, I

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learned a lot about like, honestly,

the distrust that a lot of people

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have with the online coaching space,

you know, and like, and people that

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don't like to hang out on Facebook.

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And when you're an online coach, there's

definitely a bubble that you're like

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existing in, , but a lot of people just

like, they don't have time for that.

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They're not interested.

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. There's people out there that are, you

know, you can position yourself in any

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way in social media, but you don't know if

it's true or not, or like if the receipts

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are there or not, and something about

having a podcast or that kind of format,

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there's a whole other audience

of people out there that that

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just like really, really like it.

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And that it's like just part of

their media consumption habits.

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And, and again, like, I, you know,

the way that I operate, I have ADHD.

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So it's hard for me to do something

and listen to something simultaneously.

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But for a lot of people

that's Not true at all.

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They'll be listening to the podcast.

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They're like, I don't commute.

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A lot of people do.

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They're listening to a podcast or

they'll listen while they're cleaning

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or they'll listen while they go on a

walk or workout or something like that.

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And when you're on social

media, everything's like pinging

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and notifications and videos.

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And it's just.

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It's just easier.

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Like, like I had one, one client

tell me because I launched a video

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series a few months prior and she

would take it with her on walks.

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She was a, she's a distance runner and

she said it was so annoying because

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anytime she'd turn off the phone to put

it in her pocket, the videos would stop.

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So literally she's doing like.

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20 mile runs, holding her phone

open so that it would play.

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And she's like, I don't have

to do that with a podcast.

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And I'm sending it to all my friends.

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That was another thing that

was really interesting for me.

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How easy, like people share podcasts

with each other and listen to episodes.

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I feel like I am privy to a

whole new culture that I did.

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I didn't know about.

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So that was all just super exciting.

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I think because what's so powerful about

that is that it's a, it's a trust thing.

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It's a connectivity thing.

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Like people trust anytime someone, I

find it, it's super interesting anytime

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someone is looking for a new podcast

to listen to, you know what they do?

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They ask their friends, they go

on Facebook and they say, what are

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you guys listening to right now?

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Like, that is how people are.

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Listening and looking for new things

because that it's this trust factor, or

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this like they feel connected to this.

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And so they're sharing and people trust

that this person who is sharing that the

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thing that it must be good or whatever.

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So I do love that.

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And it is a whole

community and people will.

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Rally around your podcast in community.

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You can a thousand percent build

community around your podcast.

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And for you, that's like next steps.

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Now that you've launched, it's like, how

do you double down on this community?

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This new thing that you've built.

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Yeah.

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I'm just thinking like, I am

already thinking, okay, I need

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to book a conversation with you

to talk about like, what's next.

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Like I already, it's also amazing.

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Cause we're already using it in my.

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In my marketing, in my social media

marketing or as like engagement

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posts or hand raising posts.

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I just have this endless content

source, from all of this audio and vi

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I also recorded on video too, so, um,

yeah, it's, it's, but I, I wanna know,

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okay, like, it's been a month, right?

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And I have, wait, I have

to count the numbers.

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I, I already booked a five figure

client, like, you know, so.

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Let's go, like, let's double down,

like, how do I get more people

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listening to, to this and, and

get those conversations going.

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Yeah.

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And, and, and at this stage in my

business, I'm doing what you were

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saying about like SEO and searchability

and I'm building my website.

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So having that be like part of the plan.

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Yeah, I definitely.

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I love that.

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Like, that is the best.

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That's the best feeling.

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I've definitely had people come

straight to my inbox from my podcast.

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Like, I literally, I know

you, I'm completely sold.

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You don't have to sell me anything.

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I just have one question

about working together.

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I'm like, okay.

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Like, never, ever was on my radar before.

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Didn't even know this

person existed in my world.

358

:

That's what happened.

359

:

They're a hundred percent ready.

360

:

And it's because of the way that we

structure, like what you do, what you

361

:

said, the way we structure the content,

the way we structure the episodes,

362

:

the way you structured your launch.

363

:

I think that it's like, I don't

think like, I know that's why we

364

:

structure it that way for a reason.

365

:

And I'm always telling people, I'm

like, if you just listen to me, like.

366

:

You can do what you want to do, but if

you want to get XYZ results, like if

367

:

you want the same results as Michelle,

like you should actually listen.

368

:

You should actually like do the

things, like launch it all at

369

:

one time, like let's, let's go.

370

:

And the clients, like the people

that are having these conversations,

371

:

like they're, they're dream people.

372

:

It's not like, Um, you know, like

when you have a business, you think

373

:

about like your dream client or like

who you really want to work with.

374

:

It's not everybody that's having, it's

like, it's, it's this certain caliber

375

:

or there's just like certain things

that they're doing professionally.

376

:

Like I am just like impressed that this,

you know, that this is who's sliding

377

:

into my DMS and I, I really, I know

why you wanted to have me on because

378

:

I just have nothing but good things.

379

:

Well, we did together, but truly

I just really, you know, yeah.

380

:

And like, I love that point too, about

who is sliding into your DMS and I

381

:

will tell you, so for anybody listening

also You should go listen to Michelle's

382

:

podcast because, like, you are brilliant

and what you say is really, really good.

383

:

And I was talking to somebody

the other day I saw a girl on

384

:

Facebook and , she wrote this post

in this group and she's just like,

385

:

it just seems like I'm always

creating content, but I can't

386

:

grow my audience no matter what.

387

:

And like, so I just feel discouraged.

388

:

Everybody else can do it.

389

:

I can't do it.

390

:

And I just clicked over to her

profile and looked at her content.

391

:

And I was like, well, your content sucks.

392

:

Like, that's literally

why you said that, Angie.

393

:

I did not say it.

394

:

I said it in my head, but I was

like, that's why it's not growing.

395

:

Like there really is something to

say for having really good content.

396

:

And a lot of people, when it comes

to your podcast, it's really about

397

:

marrying what feels good and feels

exciting for you to talk about.

398

:

And what your people need to hear to

move them through to the next step.

399

:

So it's cool to come on your podcast.

400

:

A lot of people, when they

approach podcasting are just

401

:

like, this is the place I just

want to talk about everything.

402

:

And, I'm a podcast coach, but I just

want to talk about all things in business

403

:

and what goes wrong and all of that.

404

:

I'm like, please stop.

405

:

Like, let's try to find a happy medium

of those two things because When you do

406

:

it right, and you're positioned in the

right way, and you're able to attract the

407

:

right people, and you have that really

laser focused content there, like, it's,

408

:

it is so, it can be so powerful, and you

need that when you're first starting out.

409

:

And maybe down the road you can expand,

and you can talk about different things,

410

:

but you really need to hone in that

content in the beginning, like, you really

411

:

gotta rein it in and be really intentional

with it, and so, I'm happy to hear that.

412

:

That's paid off for you.

413

:

100%, if I didn't work with you, I

would have been on like a million

414

:

tangents, , just straight up, the way

that you organized everything, from

415

:

the worksheets to organizing the

different episodes and the calls to

416

:

action, , it was completely invaluable.

417

:

And I've had.

418

:

Here's the thing.

419

:

I sure we talked about.

420

:

I had a podcast before I had it like

five years ago, and it was a quote

421

:

unquote successful podcast in terms

of like listenership and just, I

422

:

had really cool guests on with big

audiences that was my strategy like to

423

:

have, I mean, interesting people that

then I could leverage their audiences.

424

:

I never made a dime from the podcast.

425

:

So that's why I said, quote

unquote, successful, because

426

:

what's your success metrics?

427

:

Like, what are you trying to do?

428

:

And that was a fun experience, but I

didn't have the understanding or the mind

429

:

for how to fold it into my business and

how to have it be part of a funnel and

430

:

bring new clients in . , you providing

that is just, was just priceless for this.

431

:

Yeah, and, and most people who start

their podcasts are not thinking

432

:

about it in that way or don't

think that it's even possible.

433

:

So , I'll have people who come to me

and they're like so I know that for my

434

:

podcast, I probably just need to get

people on my email address because you

435

:

don't really sell from your podcast.

436

:

Right.

437

:

And I'm like, well, you ain't going

to sell if you don't be like, clearly

438

:

you're not going to sell anything if you

don't , if you don't think you could sell.

439

:

And so most people don't approach

it that way because what we have,

440

:

what we have seen and heard for

about podcast is that, , you.

441

:

Get sponsors, you get a whole bunch

of downloads and then you make your

442

:

money from getting sponsorships.

443

:

And so when I came, you know, on the

scene or like, I'm like, Hey, look,

444

:

when I first started my podcast,

I got, I got my very first client

445

:

from a podcast, when I started my

life coaching business, so like.

446

:

You can do this with a

really small audience.

447

:

I saw, how people were so connected

to me and how people were just like, Oh

448

:

my God, I listen, I binge your podcast.

449

:

And this thing that you said, really

helped me in XYZ area of my life.

450

:

Like I saw the impact of it

and I saw that people were.

451

:

People I've never even known in my life.

452

:

Like my first client came out of nowhere.

453

:

I had no idea who she was

and she was just in my inbox.

454

:

I binge your whole podcast and

I'm ready to work with you.

455

:

, I think you're the

person that can help me.

456

:

And it was just beautiful.

457

:

And so literally what happened.

458

:

Yeah.

459

:

And people don't think that that is,

that that can happen, but what it is,

460

:

is that you just have to be really

intentional about creating that.

461

:

And, you know, when you don't create

that, and you have this podcast

462

:

that's , sitting over here, and you

could probably attest to this, where

463

:

it's this passion project, it is a cool

experiment, it's like something you

464

:

have enjoyed doing, after a while, you

burn out on it, because Eventually it's

465

:

the separate thing from your business.

466

:

You don't, it's not bringing you

any ROI, you're spending time,

467

:

energy, money, maybe on it.

468

:

And it's not yielding those results.

469

:

And so that's a big reason why

a lot of people quit podcasting.

470

:

So it's like you got to marry that, get

you some results, get you your money

471

:

back with being able to be passionate

about what you're talking about.

472

:

And I have to say, I

was talking to an old.

473

:

Coach of mine.

474

:

And I was telling her about the

podcast that I was launching and

475

:

she was like, Oh, well, I'll be, and

she's a, she's a business strategist.

476

:

So she was like, well, I'll be

interested to see because usually

477

:

podcasts don't convert because you

don't get people's email addresses

478

:

and you don't capture data.

479

:

And, you know, and I was, and I was like,

feeling a little bit like, Oh, you know,

480

:

but sorry, when it works, it works.

481

:

And you are really teaching a system that.

482

:

Is working and it's like it's high

intent people that are ready to do

483

:

like they don't want to sit on my email

list they're like, I want to book a

484

:

call you hit the nail on the head.

485

:

I feel like you were speaking to me

and then and everything is there and

486

:

they're binging it and I can tell

them , My methodology, it's not like

487

:

I'm just, I'm only a relationship

coach or I'm only one thing.

488

:

Like I'm teaching a real holistic,

life approach that covers career

489

:

and motherhood and relationship.

490

:

And they're getting the full picture.

491

:

I'm speaking to somebody specific that's

going through all of those things.

492

:

And it just, and then I'm literally

in their ear, like literally

493

:

here, like in their brain.

494

:

Um, I feel like diabolic, I feel like

no, no, it's true because, and I, I've

495

:

said this, I did an interview with one

of my clients who is a hypnotherapist

496

:

and she was talking about podcasting.

497

:

And she was like, well, when I created

my new season, I literally scripted out

498

:

every single word because I know how

powerful that words are and audio is.

499

:

And I don't want to misstep and

say anything and get into people's

500

:

psyche, like the wrong thing.

501

:

And I was like, holy shit.

502

:

Like we're like hypnotizing

people with our, with our podcast

503

:

audio, but it's really true.

504

:

Yeah, doing it for good, right?

505

:

Doing it for good.

506

:

Okay, so tell me about your, so, so

the thing I really was impressed with

507

:

your actual launch and how committed

you were to it, how much you showed up.

508

:

For it.

509

:

It's really a testament.

510

:

I was like, let me take

screenshots of everything.

511

:

Michelle is doing.

512

:

Let me highlight her.

513

:

I'm going to put the links to her

and my membership and everywhere.

514

:

Like everybody go look at what

Michelle is doing., if you needed

515

:

validation, like here I am to give it

to you, a plus all the gold stars,

516

:

you knocked it out of the park.

517

:

So tell me about your launch.

518

:

What did you do for your launch?

519

:

Yeah.

520

:

How did you stay committed and, and

stay in it and, follow through

521

:

with everything because you did

an amazing job and what kind of

522

:

results, , exciting things that

happened from in your launch week.

523

:

So, sorry to make this like the I love

Angie episode, but I love Angie because

524

:

you literally gave us a Trello hoard of

like, What to do and one of the reasons I

525

:

loved it so much because it was literally

just one thing a day and it's so easy to

526

:

on social media feel like you have to do

all the things or do another post or is

527

:

people seeing it or whatever and I just

decided to Trust the process you literally

528

:

said exactly what to do and write every

single day I did one post a day and I sent

529

:

it to my email list also and then , I

slid into Not just DMs, like, I texted

530

:

my friends, I told my community, and

again, I have to say I was shocked by the

531

:

receptivity, right, because I'm promoting

things all the time, I have a business,

532

:

I'm selling programs, I'm, you know, and

for some reason, like, I just, and maybe

533

:

you know the reason, I didn't because

I just, I'm not as familiar as you are,

534

:

like, Everybody wanted to hear my podcast.

535

:

Everybody was curious.

536

:

Everybody wanted to leave a review.

537

:

Everybody was excited about it.

538

:

Like I thought it was going to be like

the giveaway component or whatever,

539

:

like, which that was great too.

540

:

But you know, even I would tell people,

I'll buy you a cup of coffee for review.

541

:

And they'd be like, that's fine.

542

:

I don't mind.

543

:

You don't have to send me a cup of coffee.

544

:

Like, I'm happy to do it.

545

:

I'm happy to listen.

546

:

Like.

547

:

Seriously, , and now when I still

post the reviews as like part of my

548

:

promo, people DM me, that's my review.

549

:

That's the one that I left, you

know, and , I truly, I just really

550

:

did not anticipate how everybody

was just going to be such a yes.

551

:

So supportive.

552

:

I'm so excited for you.

553

:

I just feel like.

554

:

Maybe with a podcast, I don't have

to, it's not a cell, try this thing,

555

:

sign up for this and join this thing.

556

:

It's just me, you know,

sharing something valuable.

557

:

I don't, I don't, I don't fully even

still know what the difference is.

558

:

I think it has something to

do with just the difference

559

:

between being in social media.

560

:

And , I don't know, I

still don't fully know.

561

:

Maybe you could speak to it, but I

was truly . Shocked and just in the

562

:

best way possible and everybody.

563

:

So, and the more that I got that

response, the more I was like, well,

564

:

I'm going to send it to this person.

565

:

I'm going to send it.

566

:

Because , who doesn't love hearing yes and

excitement and , you know, and my family

567

:

members even, and most of my family's

blocked on my social media or they've

568

:

blocked me on my social media cause

they're like, I don't want to hear that.

569

:

But they were genuinely

curious and excited and proud.

570

:

And I don't know, is this whole other,

like, still, I'm, I'm a bit like amazed

571

:

by it and just, it, it, it was just.

572

:

Just such a smart move for me to do that.

573

:

But anyway, it all started with your plan.

574

:

Like you told Us exactly what to do.

575

:

And by the way, for whoever's

listening, I didn't hire Angie

576

:

as like a one on one coach.

577

:

Like I was part of a group

format that she was doing.

578

:

And, um, but everything, like you

just laid it out and it was so simple.

579

:

I knew what to do every

day and I just did it.

580

:

Yeah.

581

:

Yeah, you did.

582

:

You did.

583

:

You executed, but I, I'm going to tell

you why people like gravitated to it.

584

:

So number one, number one is something

that we work on together and

585

:

throughout your content and something

that I talk about is leading with

586

:

mission and talking about your mission.

587

:

Oh, okay.

588

:

Yeah, I hear that.

589

:

And your mission is, , we

can all relate to it.

590

:

We can all get excited about it.

591

:

We can all, like, you want women

to, , be able to live these,

592

:

, beautiful lives and have it all.

593

:

And, , who, who, who doesn't want that?

594

:

Well, you'd, you'd be surprised.

595

:

I mean, I've heard, I don't want it all.

596

:

I have enough already.

597

:

I'm like, all right, you're not for me.

598

:

Who doesn't have it all.

599

:

I'm going through my, like,

I'm, I'm, I'm about to enter

600

:

into my, , Delulu era of life.

601

:

Just as delusional as I can be.

602

:

That's how I want to, I want to be like.

603

:

Go back to being a little girl

who just thinks everything

604

:

and anything is possible.

605

:

And like, I want to grow

up and be a mermaid.

606

:

I'm going to be.

607

:

That's what my daughter wanted to

grow up and be when she was literally

608

:

my daughter is on phase right now.

609

:

So number one, you led with

mission and people were attracted

610

:

to that, to that mission.

611

:

And then something else I wanted

to point out is that the way that.

612

:

Like what you said about it being easy

for people to get people to come to

613

:

your podcast versus selling the thing.

614

:

Is it?

615

:

And then also you said earlier,

like people are coming to

616

:

you and they're super warm.

617

:

I tell everybody this all the time.

618

:

Your podcast listeners are

your warmest leads, period.

619

:

They are ready to buy from you.

620

:

Once they listen to your podcast,

there's no better way to warm them up.

621

:

And then if you think about what you

said about how easy it is to get them

622

:

to commit to coming to the podcast,

like, why not have this as a really.

623

:

Big piece in your marketing, it's like,

it's easy to commit to people will do

624

:

it versus sending them, you know, to

this freebie thing over here, like your

625

:

podcast is your freebie and it's the

best freebie that you can have because

626

:

people are engaged, people are listening,

people are taking you with them.

627

:

throughout their day and they're actually

consuming your content because it's

628

:

so accessible and they don't have to

hold , the phone open to watch the video.

629

:

They can like put shit in their pocket

and keep going about their business.

630

:

Like, so it's a really powerful

part of your, , of your marketing.

631

:

It can be, so you should a

thousand percent incorporate

632

:

it into your marketing.

633

:

When people come into your world

that are new, you should be funneling

634

:

them through to your podcast.

635

:

Like this is the, , We

need to talk you and me.

636

:

That's the next thing.

637

:

I feel like I did that launch and

I was like, needed a breather.

638

:

And now I'm ready to keep it going.

639

:

, see those results.

640

:

I'm, I'm ready to do more.

641

:

And then the other thing is what was

interesting that you said is that your

642

:

family and friends or people who weren't

listening to you online, or like you're

643

:

shocked at how like they wanted to listen

to the podcast or how they perceived it.

644

:

People with.

645

:

Podcasts, like people perceive

people with podcasts on a different

646

:

level of authority and credibility.

647

:

It instantly boosts your

credibility, your authority in that

648

:

space, your thought leadership.

649

:

It instantly increases

that for whatever reason.

650

:

It's like you just, you're just

talking on a mic, but it gives people

651

:

a different level of authority.

652

:

This reverence for you in a way that's

like this person knows what they're

653

:

talking about this person and then they

hear what you're saying it especially

654

:

people who aren't in the same space as

like, like me, like business people,

655

:

things like that, like, especially

for those people when you're selling

656

:

to people that are just like, you

know, normal people not like we're not

657

:

normal, but But yeah, yeah, exactly.

658

:

But , it does.

659

:

It like sets you apart.

660

:

It puts you in a different class.

661

:

And so it's definitely the right step

if you're wanting to become a speaker.

662

:

If you want to speak on stages,

this is, this is essentially

663

:

like building your own stage.

664

:

That's my next phase, my next season

is all about building your own stage,

665

:

Michelle, you're going to love it.

666

:

That's where I'm going.

667

:

We're in the same.

668

:

Yeah, I was going to, um, I'm going

to be working with like someone that's

669

:

going to be pitching me for things.

670

:

And she was saying, Oh, for

speaker panels, we'll link

671

:

to your podcast episode.

672

:

Like exactly, exactly.

673

:

You have to like those things

that, that like gives you

674

:

that additional credibility.

675

:

If you're trying to get media,

if you're trying to get.

676

:

It'd be a speaker like this body of work

is really your portfolio for those things.

677

:

And it's also you create your own stage.

678

:

So you're your own, you're on your

own stage, which is a great thing.

679

:

Or you want to get a book deal like

this is your body of work for that.

680

:

And so I think that that's really great.

681

:

So we're gonna wrap this up here.

682

:

But I want to know two more questions.

683

:

And what what would you do anything?

684

:

Thank differently than what

you did in this process?

685

:

Would I do anything differently?

686

:

No, I really wouldn't.

687

:

Like, look, I'm going to be

transparent that it was a lot of work.

688

:

But I, when I decide something, I see

it through and that's one of the reasons

689

:

that I feel like I'm a successful person.

690

:

If anything, I feel like.

691

:

I just would have, I would do

more, would have immediately done

692

:

more work with you on , now that

it's launched, like what's next?

693

:

There was a little, there's been a gap,

but again, I'm in trust that everything

694

:

in perfect timing and I got to enjoy

my summer and like that kind of stuff,

695

:

you know, because I already have people

asking me, , did you record more episodes?

696

:

Like what's next kind of thing, you know?

697

:

So.

698

:

Honestly, like again, infomercial for

Angie, you know, like really smart

699

:

decision, you know, I'm at a stage

where I know money is a renewable

700

:

resource time is not so just having

you knowing exactly what to do.

701

:

, and, and also I was just in a really.

702

:

I mean, I did a rebrand at the

beginning of the year and I

703

:

really solidified my methodology.

704

:

I was ready to get this all out there.

705

:

Like I was in the perfect

place for me to do this.

706

:

I'm not saying everybody needs

to be there, but it was almost

707

:

just like, I have to do this.

708

:

Like, yeah, Just do it, just go and do it.

709

:

And now it's just going to be about

how to leverage it even more and like,

710

:

and what comes next for those next

level goals that I have for myself.

711

:

So I don't really, I don't really have

anything to say, I don't do regrets.

712

:

That's one of my things.

713

:

I don't do regrets.

714

:

Yeah.

715

:

It was perfect.

716

:

Really.

717

:

And what would you say to the person

who's listening who's either doesn't

718

:

feel confident or dragging their ass on

this or have, have this idea for years?

719

:

What would you say to that

person to help them, like, pull

720

:

the trigger, like, get it done?

721

:

What would you say?

722

:

I mean, the way that I operate, if

anyone's in the human design, I'm

723

:

a generator and I'm a responder.

724

:

I just need to ping off of somebody, like

hire somebody that, that you ping off of

725

:

high, like to hire you, hire somebody that

knows exactly what to do that is proven

726

:

successful, that has clients that are.

727

:

Making money off of their

podcast and getting exactly what

728

:

they want from the experience.

729

:

I, you know, most of us, when you

think about it, we're just alone in

730

:

front of our computers all day long.

731

:

And yeah, having that experience

of being able to work with somebody

732

:

that knows what they're doing

and, and get you going there.

733

:

Like that, that's just the best thing.

734

:

So, but like investing in it, like

doubling down and just deciding to do it.

735

:

That I love that.

736

:

I love that for multiple things.

737

:

Also in our business, it's

like invest in it, double down.

738

:

I did an episode, uh, I am about

to move into this, like selling

739

:

a program around podcast growth.

740

:

And , I was like, , the truth about

why your podcast isn't growing.

741

:

And I was just like,

it's because you aren't.

742

:

You aren't invested in it.

743

:

It's because you aren't actually doing

the freaking things, it's a side piece.

744

:

It's the side chick over here.

745

:

So signing up for that program.

746

:

So, you know, because

yeah, because that's true.

747

:

Like literally right now.

748

:

I'm like, okay, what next?

749

:

Like I launched it.

750

:

I had the great launch.

751

:

I know that it, it

works within one month.

752

:

There's like already

income being made from it.

753

:

, I just need to know how

to , continue to leverage it.

754

:

Even, even more so.

755

:

Even for me, so I'm just excited.

756

:

Well, thank you, Michelle.

757

:

I, I promise I didn't, um,

I wanted to get your take.

758

:

I didn't know that the episode

was going to be a full on full

759

:

testimonial at every corner.

760

:

But thank you for, thank you

for saying that the moral of

761

:

the story is just to hire Angie.

762

:

That's the biggest

takeaway that Michelle has.

763

:

And also that you can definitely

make a lot of money and use

764

:

your podcast as a funnel.

765

:

And that's from somebody

that had a podcast before and

766

:

didn't know how to do that.

767

:

And And it's just, I, I really see it and

understand it now in this whole other way.

768

:

And I'm just, I'm really excited

that I have it and that there's

769

:

more for me to do with it.

770

:

Yeah.

771

:

I love that.

772

:

So tell us now where we can find you.

773

:

Tell us what your podcast is.

774

:

I don't even think we said your

podcast name, but don't worry.

775

:

I'll add that in the beginning

in the introduction of this.

776

:

So people will know they won't be sitting

here wondering like, who is this Michelle?

777

:

What's her podcast?

778

:

The whole episode.

779

:

I'll put that at the beginning, but tell

us what your podcast is, where else.

780

:

We can find you and all of those things.

781

:

Yes.

782

:

So my podcast is called Women Healing

and it's on Spotify, Apple, Google,

783

:

and Audible actually, which is cool.

784

:

And you can go to have it all queen.

785

:

com in order to get next steps.

786

:

And you can connect with me

on Instagram, Michelle Canaan.

787

:

And And yeah, but I would just suggest

listening to my podcast so I can

788

:

seduce you into my evil plan for you

having everything that you want in

789

:

life and feeling the absolute best.

790

:

So if you want that women

healing is the podcast.

791

:

I love that warning, , we'll

make you want to buy my shit.

792

:

If you listen.

793

:

Some people might not want to

listen because they're like scared.

794

:

Some people are scared to have it

all, but that's another conversation.

795

:

But anyway, thank you.

796

:

That's a podcast episode probably.

797

:

It is.

798

:

That actually is.

799

:

You should write that one down.

800

:

You know, I'm full of podcast

episode ideas, but yeah.

801

:

All right.

802

:

Thank you, Michelle.

803

:

And thank you guys for

being here and listening.

804

:

And I will see you guys

in the next episode.

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