Artwork for podcast Fight Club 4 Business
E:65 Lee Baker
Episode 179th August 2021 • Fight Club 4 Business • Tay, Meaghan, Michelle & Martha
00:00:00 01:06:36

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Lee has been in the construction industry since 1995. He specialized in residential remodeling and restoration of homes from fire and water. He founded Restoration With Design; Designing and building residential remodeling and restoration projects. Many of his existing clients would ask him about floor coatings for their garage floors.

One day, he and his wife visited the Remodeling and Deck Expo where he was introduced to the coatings industry. Shortly after, Lee and his wife became the dealers of the Dayton and Cincinnati area. This expansion created the rebranding of the floor coating portion of their business to

Lee and his wife together have 5 children from 8 to 21 years old. They enjoy camping, swimming and just being together as a family. They attend Medway Church and enjoy meeting new people and entertaining friends and family. He has a great joy and passion for his craft and everything it has taught him over the years. It is his desire that you see that when you meet with him to find the best solution to meet your needs.

Show Minute Markers:

[23:24] 📍 Discussing Profit Margins and how having a niche service business has improved these margins

[25:34] 📍 Look at the areas of your business that are the headaches and how you can scale those areas out of your business.

[29:44] 📍 "We need customers to like and trust us" - Lee

[30:28] 📍 ONLY doing in person bids! no pricing over the phone, internet or social media.

[33:55] 📍 Lee is the Zap Master! He uses Zapier and Workiz in combination together to systematize and automate his business.

[35:27] 📍 Lee uses his VA to monitor his Facebook Messsages from 7am- 11pm, 7 days a week!

[41:24] 📍 Within 8 hours Lee know whether or not he will keep an employee. His team makes this decision based upon how they fit into their culture.

[48:26] 📍 For Lee, having his team trained on how to have a clean and organized truck is of super importance. Reason being this is the first impression to the clients. They will base their trust from that first moment.

[52:11] 📍 It is not just about what people make but how they feel about your company.

[55:13] 📍 BE FLEXIBLE. If you find the right person and you are willing to work with their schedule, that can be a huge plus for the employee

[1:03:48] 📍 You can contact Lee through Facebook messenger or via email at:


FC4B Retreats with FC4B Takes on Middleburg, VA



Lee's Workiz Discount Code: Grow your Business with Workiz

Lee Baker with Your 1 Day Floor

Tay Meroni (Marketing) with Pure Pressure Washing

Meaghan Likes (Finances) with Bookkeeping Academy OnlineLikes Accounting Company Jeff Likes Clean Windows & Gutters

Michelle Myers (Systems) with Pink Callers

Martha Woodward (People) with The Pay for Performance ExpertQuality Driven Software & Dusting Divas