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01:29 Would you start running Performance Max directly on new accounts?

04:00 Prerequisites for launching effective Performance Max campaigns

11:27 PMax ad spend for campaigns replacing Smart Shopping

13:07 Long sales page vs Shopify product page

16:03 Can you pull your Performance Max listing groups metrics?

17:15 Advantages and disadvantages of having one product per asset group

20:22 Does Performance Max take from Smart Shopping?

23:11 Factors to consider when running PMax for lead generation

26:03 Should you switch your successful Smart Shopping campaigns to PMax manually?

30:56 What to do if Performance Max is crushing on YouTube but failing on Search

31:34 Should you have a brand campaign?

34:52 Why your DSA campaign with PMax isn't getting impressions

35:38 Google Analytics vs GA4

38:00 Adding secondary conversion events for clicking/viewing various page elements

41:21 Recommended product segmenting in PMax for an eCom fashion brand

44:16 When to cut back spend for an underperforming PMax campaign

45:23 When to turn on Final URL expansion in Performance Max

47:22 Why ClickCease doesn't work against bot traffic in PMax for lead generation

48:55 How to introduce sales assets (events) in Performance Max

50:50 Workarounds on PMax subdividing products to 1000

52:33 Will running a DSA campaign with tCPA help Performance Max?

54:15 the best way to use the top performing audience segments insights

55:42 Running a remarketing campaign in addition to PMax even if you're targeting new customers

57:27 Does adding a promotion extension reset the learning phase and do they work in PMax?

59:05 The best performing audience signals

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Oh, Casa Muslim.

I don't like not officing together because we don't get to see each other anymore.

I know.

I just got to move into your house.

Yeah.

Which actually has happened in the past.

Yeah.

That's true.

Origin story.

We'll make a movie about that one day.

Yeah, one day.

I'm going to give a real quick shout out to our new members.

We have a strike to mispronounce your name.

Sean Maisel.

Go K Pella van home on young Andrew Jackson.

Uh, Jason, James, uh, and that's it appreciate all our new members.

Uh, oh, and Peter Sinero Sato and Sean GG.

Cool.

Now give us your questions.

Come on, come on.

Odd days.

Dave,

uh, somebody on Facebook, if you're on Facebook, we can't see who

you are because Facebook sucks.

Facebook user says my dudes.

Yeah.

He's come to you to YouTube where we will love you sounded weird.

I was going to say all right.

I don't know when you're all expecting.

It's your tubes policy?

Um, Ryan says happy Friday, gentlemen, how classy Brian?

Uh, all right, Peter kicking us off, right?

Good job, Peter.

What'd you start using performance max on a new account, or start with the shopping

campaigns and then later switch to Pemex.

The account sells asleep vitamin with seventy-five dollars.

AOB.

You can absolutely launch P max, but if it's a brand new account, here's

what I would say is a, is a good idea.

Launch a search, a a standard shopping, a PMs.

A competitor, a YouTube remarketing and a brand campaign on a smaller budget.

First performance max, normally small budget, a hundred dollars, $250 a day.

If you can afford that, that much, um, here's, there's two methods.

You need our launch PMX and see some really good instantaneous success, or

it could take, you know, six weeks to see, to start to really rock and roll.

It's not necessarily what Google, um, campaign is going to start

off the best it's really about is your product desirable.

And is there a lot of traffic that's looking forward and are you priced

competitively enough for it to convert?

Um, so think about the human element of this.

What I mean by that is, think about how a person is going to buy this.

If it's a well-established.

Like we sell rakes, you know, that's well established people know

what a rake is and run the needs.

A rank is going to buy a rake if you have a good price and a quality product,

whether you're on PMX or even now.

But if you want it to say, I'm not sure if this is well-known,

I'm not sure people are buying it.

I'm not sure if there's a lot of inbound search traffic or if this

needs to be more of an established industry, um, or it needs to be an

industry that you have to establish.

Those are the questions you have to ask yourself first, before you

say, okay, now what campaign type.

So in all of those aside, yes, you can launch performance, Maxim

have great instantaneous success.

We've done it many, many, many times.

We've also had times, probably 20, 30% of the time where you launched

PMX campaign and then you need to start some supplementary campaigns.

In addition, Um, and start with the lowest hanging fruit, um, except for smart jump.

You can't launch smart shopping right now with the Mexico's new

messages take priority and that smart shopping goes away next month.

So don't do that, but you could launch a standard shopping and a DSA

and a search campaign in addition to your performance max campaign

and see what ends up happening.

A lot of times, what will happen is performance.

Max may be going after a different audience than your search network, but

once your search network starts to kick up, then it starts to whittle down your

performance back, starts to lift up again.

It's always a big kind of, you know, guessing game, uh, by is

Google knowing your audience.

And before you even launch BMX, do tell Google your audience, make

sure that you have a optimized feed.

Make sure your website has a lot of good content on it.

Made sure it's built out.

Well, if you launch a PMX campaign and you give Google your website, and

there's a picture of your product on there, and pretty much nothing else,

the max will never work your search may, but if you have a really well-built.

And you launch performance max, and then you launched a search campaign.

Your performance max could crush it before your search campaign, because

before, as max says, ah, I see exactly what you have on your site.

It's well indexed.

I can understand and read everything that's on the site.

And I found a good audience on YouTube with built-in remarketing

plus shopping, dynamic remarketing.

It's always that dependent.

So what I would start is going to be dependent upon, is it an

established product with competitive pricing that is easily purchased

and with a shorter sales cycle?

And then do I have a really well built out website?

Yeah, I launched Remax initially and probably put that as 50% of the budget.

I leave the other 50% to at least DSA amount search and, you know, any sort

of remarketing one or in addition to it, I have three things to say.

First one is, I feel like you dropped a fricking masterclass

of a value bomb there.

Whenever you're going to launch a new campaign.

The question is, is, does Google already know who your customer is?

Do we need to teach Google who the customers and by the way, teaching Google

who the customer is, sometimes isn't hard.

It's like, oh, teachers by chalk.

Okay.

I know where teachers are.

Let's go get more teachers, but sometimes Google knows, oh yeah.

These PE teachers by chalk.

So, and, and in Google's mind, by the way, that becomes its

own audience, Chuck buyers.

So Google knows who all the truck buyers are, but it might also find out that

yeah, teachers by chalk toddlers, by chalk crime scene investigators by chalk,

and you can start to teach Google who these are chalkboard their teachers.

Exactly.

Yeah.

But, but it's, it's a really important question to ask yourself

on the outset, because if Google knows who your audience is, you're

going straight bottom of the funnel.

If it doesn't know who your audience is, now we need to

teach Google who the audience is.

And that's an entirely different concept.

I'll give you a good example.

And this is, this is a perfect, perfect example.

There's a client, uh, that we have.

I'll just say their name.

Cause it's a, it's an amazing product.

I'm just going to tell a good story called the kitchen sink.

It is a trailer kit.

Um, uh assessory and so it slides into the back of your truck and it has

stadium quality seating, built Dade with cup holders, foldable chairs.

You can customize it with a company logo.

It is so cool.

So fishermen people that ski then tailgate.

Exactly.

All of those are audiences smart, shopping worked.

It was, it was selling now.

Not that much.

We only had like a, I think a thousand dollar a month budget, but it was

sell like one to three per month.

Cool.

So a thousand bucks and these were thousand dollar products.

So we had a good row as, so the problem, the reason why smart shopping work though,

is because we earn a click and then we just beat the crap out of these people

with remarketing until they're like, okay.

Yes, this is cool.

I'm going to buy it now.

Like it was a big, expensive purchase decision because Hey, I know anyone.

It was B it's a thousand bucks.

See, it's gonna take me a while to buy performance facts.

Didn't work at all for us did not work.

Because it was doing inbound search traffic and it was doing

some shopping traffic, but it wasn't focusing on remarketing.

So it's like, Hey, do you want this $800 seat really quick?

No, I'm the next one.

Hey, do you want me to hear Darcy?

No.

You thought it was cool.

Yeah.

Do you wanna buy it and not really under the next one?

So it was trying to get too much new traffic where smart shopping

was remarketing old traffic and beat them over the head with it.

So we actually made a pivot.

We stopped performance mix and we went pure YouTube only YouTube.

The reason why is when we looked inside of the performance max campaign, the, um,

and this is actually a, what's funny is, um, uh, Nick over at tier 11, he was on

the, if you have ever watched perpetual traffic podcast, nicotine 11, and, uh, he

dropped a nice, what they call value bomb.

He says, look at your average cost per view.

And then your view is, and that's going to tell you how much money that

Pemex campaign is spending on YouTube.

Um, I use that same scenario in this scenario last week, uh, to launch the, the

YouTube campaigns because they saw that instead of forced max, the view rate was

like 51%, which means 51% of people who were watching these ads are not skipping.

Right?

So these people love this stuff on YouTube and I'm getting a 0.0.

Oh no, sorry.

0.05 cost per view.

It was a half a penny per view, perfect.

Thousand bucks a month on just establishing an industry.

I'm going there first now, now, first of all, I'm going there now.

Um, and so that's what we found out.

No, should we have launch performance max?

No.

Logically it made a whole of access established industry and

all channels to an audience.

Yes.

The problem was the, the, the, um, how P max works was inefficient because if it

was, if it was established century where people bought, because it was awesome.

Yeah.

If this product was 200 bucks, it would arrange a rain sales because

it was a thousand dollar accessory that you may use three times.

It took a while for, to find those people.

So that's a great example of, should we have launched it

made sense just didn't pan out.

You've never sounded older to me than when you said what they call a value bomb.

They have whippersnappers, they call it, uh, uh, boom, boom.

That was awesome.

It's a gift grenade.

I could world war two.

We used to throw those up.

Now you guys just give away, uh, Kayden said something.

I was talking to him right before this call, by the way, dude, I love that guy.

Like she's fricking just so smart and so thoughtful.

He said something that was really interesting to me.

And it relates to the answer that you just gave Peter here.

Um, Kayden goes, Kim contends that if you had three John rans

working on one account for.

Three, John could be performance max.

If the three John rains didn't have performance max and they were

segmenting by different accounts, different audiences, whatever.

Right now, manual intervention could still beat performance max.

That's his opinion.

Yeah, I would, I would actually, I would agree.

Um, no matter in that scenario, the three drum rands will be working on

account with 10 times the budget in order for that same scenario to take place.

Y so I guess the question there becomes, even though it's 10 times, this is

the budget, and I imagine that's just because you would need the data to learn.

Well, I would also have to have enough information on each channel

individually to match the data that I would receive with performance mix cause

performance, Mexican cross pollinate.

But if you had 10 times the budget, if performance was the same or better.

Not a wash, but I guess fine is what I'm saying.

It would be, even, I would say is like, if you had a hundred dollars a day, I

can do what performance max could do on a hundred dollars a day with a thousand

dollars a day, but I'd have to break it up by a hundred dollars per, per channel.

Like I did a hundred dollars into DSA, then search the YouTube to GSP, then

search then shopping and then just, you know, remarketing on YouTube,

remarketing on display remarketing on discover, like I'd have to, I'd have

to manually intervention and make sure that that all is all targeting

the same audience as BMX does.

It would be as efficient.

I would just need more budget.

And I think that's the, the cost benefit of performance.

Max is you can test all those, those channels with a lot less

than what you would do, trying to test those individually.

So here's, what's really funny is with 10 times the budget you're as smart

as the world's smartest computer.

Hey.

Yeah, pretty much.

Um, it's pretty cool.

Uh, Ryan, we're creating a PMX campaign to replace multiple

different smart campaigns.

How much should this BMX campaign spend as a percentage of the existing campaigns?

Just start while they are all enabled the same exact daily ads.

Now that is going to overspend probably by about 30% though.

So, I mean, it's just, for example, if you had five, $100 smart campaigns,

you have to launch one, 500 RPMX.

They have to be equal.

Most of the time it's going to have two campaigns.

What are those smart campaigns?

MP, max enter an auction for one person.

So it's an either or scenario.

So if you're running at both $500, only one gets to win.

So essentially you're going to cost is going to cost the same, where

there's going to be overspend is when performance max says, ah, I want Casa

and smart shopping says, no, I want.

And smart shopping as she has been a performance P will say, okay, I

either will just not go up to Casa or I'll go up to someone else.

And that, or I'll go up to someone else is about happening 20% of the time.

But the problem is you can't launch a $300 per day, uh, performance max and buy

$100 day smart shopping at the same time, because we've had a few scenarios where

that $300 performance max campaign sucks up all the traffic, but only spends 300,

not the 500 that it was going to spend.

So either scenario can take place and it's solely down to what

campaign Google chooses to enter into the auction for your audience.

Peter asks, do you think a long sales page may perform as well as a landing

page instead of a Shopify product page?

Yeah, as actually, especially in BMX, we have a client that does, um,

that launched a landing page without, oh, end up PMX campaign without a.

And used no URL, expansion and performance max to that landing page and slightly beat

their, uh, their PMX campaign with a feed.

So they're long form landing page without shopping was beating the

shopping campaign with a product page.

So you absolutely can do that.

Um, my question though, and the problem is, is this was such a cool product and

the landing page was so well done that if I was coming to the site first and I saw

the product and like a few images and a description versus this amazing landing

page with video and testimonials and 20 different pictures and special offers.

And I mean, just really, really well built out page.

It probably costs you $10,000 to build.

Um, so there's constantly things isn't really there, but when I look

at those two, I'm like, yeah, I would actually buy it from that page instead.

And yeah, it's true.

It's absolutely true.

Uh, you don't just because they didn't use a shopping ad doesn't mean

that pages that'd be less effective.

So when PMX is using shopping placements and you have a Shopify product page and

you have a long gated landing pages, it always going to go to the product page.

Nope.

Your Shopify connection to Google merchant center is something called

content on API and content on API.

It, that is the, the, the conduit to which you tell merchant center,

what page to send that traffic to.

So if you build a product page and you send your feed into Google merchant

center, merchant center says, okay, so the product lives on that page.

They're like, no, no, no.

It lives on that page.

Like I, the feed says to go.

So you can use a tool like if you watch and you can send into Debby, watch your

feed, change the URL of where that product lives before getting to merchant center.

And then merchant center will tell Google ads.

When you launch this product, this product lives on this page here.

That's the P that's the page you change.

That's your long form landing page.

You just have to make sure that it functions just like a regular

product page, where there's an add the card to the full sales checkout.

Otherwise we get suspended for a broken checkout, but with final Ural

expansion with Pemex do itself or no, um, no, uh, not for shopping, shopping.

We won't use actually a URL expansion.

That's I feel like that's such a waste.

It makes so much sense to you because if you can't send a shopping ad to a

non-starter to know when they're going to, yeah, you could kind of like,

Hey, I'd love to buy this product.

Then all of a sudden you arrive to the about us.

You're like, what the hell?

Like.

Uh, arms of Annie says, oh, lottos, ah, Google translate that Brenda says all

our Dave, how did we make Dave famous?

This is our show, Dave.

Hey, he slowly infiltrating us.

Yeah.

Jason, James, what's up?

Jason.

Nicholas's here.

Arms of Andy's asks.

Here we go.

Uh, how can we pull the listing group metrics in conversions, conversion

value spend through Google ads, API in-house without switching to

north beam, the cost is too high.

Yes.

Unfortunately there is no way yet.

Even Google data studio.

Won't pull that in.

Um, well built a functionality and then forgot to build the rest of it.

Um, we've just got conversion, conversion value and spend inside of

our listing groups like last week.

Uh, It was all conversions, all conversion value in all conversion

rates and all conversion.

Like it was, it was terrible.

Um, so we just got the ability even like see the actual commercials

last week without turning off all of our conversion actions.

Um, but there is no way to use any sort of third-party, uh, even really out

of this, uh, to even pull the listing groups nor beam still can't do that.

So even with the integrated API into a yeah.

Yeah.

So even Northern can't do that.

So there is no way yet, period.

Sorry.

Arms of Andes, Matt Nightingale's here is that Matt malicious here, Archie Jeter.

Archie says, what did he do?

And malicious CA uh, oh, I'm sorry.

I thought it was a question.

I know she just given us a shout up.

Um, you says, what are the advantages and disadvantages of splitting up

one product per asset group for Pemex brand only has eight products.

How does this affect the shopping component?

Well at this elevated to the dispatch of spilling of one product per asset group.

Oh, I actually, I prefer that.

I try to do that.

Um, and here's what, there's only eight products.

I have a hard time thinking why you'd want all products in one asset group.

Yeah.

All right.

So here's the advantages when you are Googling keywords that are around

that particular product, you're going to see a, the correct shopping ad

from the listing group, and you're going to see be the proper search ad.

So if I'm going to use some really stupid, simple examples, red shoe,

blue shoe, green shoe, if I have an asset group for red, blue and red shoe,

and I haven't asked her for blue shoe and I haven't asked group for green

shoe, I can front load it with my, my, uh, my signal to be people that

type in red shoe in the red shoe, a group for the red shoe listed group.

And then obviously the same thing with blue-green and when people actually go to

Google and they type that in, then they're going to see the product that they need

to see because it is, um, it is from the same, uh, well actually let me do this.

It's going to be from the.

Uh, as a group.

So I'll, I'm gonna share my screen and real quick, before you do that, I'm

going to ruin your example, but red shoe, blue group, blue suit, green shoot.

Those are technically product variants.

Would you do a different product variant for asset group?

No, it was probably a variance.

I would keep them the same.

Yeah.

That's why I said it's gonna be a really stupid example, but this

is an example he's got confused.

This is an example of a, of a client and, uh, it's kitsch.

And so what you'll see is that if I use luxury shower cap, as a quick example,

this is one asset group doing this.

Um, I front-loaded the campaign to say anybody that types in

keywords, like luxury shower cap.

I want to show my as a group of luxury shower caps and all the variants

are in one asset group, but it's different than the bottle for beauty.

It's different than anything else.

So now I own, I own this area.

I own this area and I own this area and I own this area for luxury shower.

Okay.

Is that branded search ad coming from Pemex?

This isn't branded actually, well, Oh, because we're not

searching for the brand name.

I see what you're saying.

Right?

So rephrasing is that search ad coming from Pemex?

Correct?

Uh, this is nevermind.

Sorry.

Keep going.

Nope.

So in my asset group, though, you have five headlines, five long

headlines and five descriptions.

Well, if I know that I'm trying to get people to search for luxury

shower caps, and I'm showing my luxury shower, cap product, and

I'm showing my, uh, my ad in text.

If I had one asset group here, it'd be like kitsch.com.

We sell things for your hair.

Like it's not going to say luxury shower, cap, or most lip or waterproof.

So that's, that's where this gets gets a little bit more detailed is the

advantages is you can control a shopping ad the display ad, the discover ad and

the search ad for that one product.

What you'd have to say is if I had it all in one S group, can you have one asset

group with five headlines, be descriptive enough for all eight of your speeds.

Uh, next up Michael Ari Gozo doesn't performance max, take away from

stair shopping campaigns as well.

I know it definitely takes away from smart shopping campaigns.

No.

So you can actually run a status shopping and performance max campaign

at the same time and they will fight, but there's no, there's no, uh,

golden rule, like with smart shopping.

Uh, the only gold rule is if you're on smart shopping performance,

max performance, max always wins.

But if you're on a scattered shopping and farm smacks, the ad that has the

better ad rank, which was ad break, who knows it's not a real term.

I'm not sure, but they'll get back to us when they decide it's a, it's

a, it's a fun way to say whichever one's going to perform better.

We'll just, we'll wait.

That's literally what.

Also from Michael, any recommended software for checking price,

competitiveness per skew, catalog score 3000 skews actually, uh,

could be, um, give me one second.

I'm going to hop into an account and I think, um, there's a, it's either a

new beta or something that popped up recently that I was like, oh, what's that?

We'll just announce this in the Google live too.

It's an in-app feature where Google will show you your competitor's best

pricing for e-comm specifically.

Yeah.

And I remember I saw it.

I had one and I was like, oh, I gotta check that out.

And I didn't check it out yet.

So I have to look at that.

I've got to go live.

While you're looking for yours.

I've got something to share.

Yeah.

Let's go ahead and share that with, while I'm looking for this one.

All right.

So, uh, RA who, uh, does all of our technical documentation here at solutions

eight, she's freaking brilliant.

She put together this, um, notes on Google marketing live, the presentation that

Google did, and I, I did a video on it.

So you all will get, uh, access to it at some point, Dave, I know you can't

see, um, dude, this is really cool.

The attribution insights.

Did you see that?

Yep.

Um, so I'm pulling up there a little bit more.

Yeah.

All right.

Whose side are you on?

Uh, where are the hell?

There's?

Uh, there was an e-comm specific.

Yeah, it was called like price comparison.

Something.

Yeah, there it is.

Bam.

Uh, showcase your no.

See competitor's strongest offers.

Yeah.

This one, I forgot exactly where it was.

I'll have to see if I can find it and then we'll make a video about it.

Um, I don't remember which account it was in.

I had to see if I can find that funny.

Yeah.

Somebody does DFW.

Cause we were talking to him for awhile and I think that we're

going to do something comparative, but then they got bought.

And so that might've died.

That purchased?

No, I didn't know that.

Yeah.

Interesting max vendors,

any specific things to consider when starting a PMX

campaign for B to C lead gen.

So that works in home.

Security has already a lot of regular campaigns.

Yes.

So, well, two things one year up to contend with the fact that

PMX is going to compete with those existing regular campaigns.

But the other thing is Pemex is very heavy spam right now for lead

generation, like super heavy, because most of the time, when you look at a

search campaign, You have the ability to say, I like to target people who are

in frequently in or have interested.

And we usually choose in and frequently and not who have interest in D P max

defaults to who is interested in, and then it goes on all the channels.

So it's like in the United States and around YouTube, congratulations, we

just found a way to target click farms.

So that's the bad thing.

Is it through its own, the default settings, you can't turn off the inability

to attract or to go to a person who is interested in the United States.

That's also working on a click farm, essentially.

So the issue though is you have to make the form.

Extremely difficult to, to complete, um, the ones that we see work the

best are the people with like 15 to 20 fields, uh, Southwest building

solutions as examples, great.

Or the people that put them through a builder.

RTA is another example of that.

So it's working really, really great.

Anytime they have an account that's going through a kind of hard to

complete form, um, works well.

Uh, we had one client that figured out a way to actually block, uh, like junk

traffic that if you just like slam your hand on the keyboard and then try

to hit submit, it goes to a four or four pages and hit the thank you page.

So that, and then we just launched a new Mexican.

I want that one's working well too, but it just know that

you're going to be targeted.

Um, so it may not even be worth running it.

Or if you do running a very small budget, 15, $20 a day, give it

like, you know, a week or two.

And see you're going to start to get conversions.

Really look at those conversions.

They're gonna look real and then probably are real.

Just, you know, there's gonna be some similarities between the spam.

Like it's always first name dot last name at Gmail, or like first name dot

last name, then two numbers at GML.

Those are the things.

It was a study.

Uh, I did a video on this, started, came at York university.

Um, enterprises have reported that up to 70 to 90% of clicks are

receiving or generated by bots.

Spam traffic is a way bigger problem than I ever, ever, ever thought.

Yeah.

And it's, and that's the, one of the reasons why performance mags.

I like it because it stops being targeted or stops targeting those, those

users when they don't get a conversion and automated bidding strategy helps

that if you're running out of manual CPC, you're never going to see it.

Like you're telling people, let's say that Bob, I want to pay only a

dollar and 27 cents for that Bach.

Like I'm like, all right, here we go.

That's a funny, uh, Matt Nightingale says a peak for my brand is July and August.

I have a successful, smart shopping campaign running, worried to switch

to Pemex before, but I'm also worried that if I don't switch it'll force

me during peak, what would John do?

We need bracelets printed.

You actually wouldn't have to change.

And what would Jesus do?

Bracelet was calling me a man that's like the most arrogant thing I've ever said.

All right.

So,

uh, here's my, my opinion.

Um, we actually have clients that we're not switching to performance max manually.

We're going to wait until the smart shopping campaign turns into performance.

Max, there's a risk, but the reason why we're doing that is because

we started PMX and it failed and it failed for two to three weeks.

Um, if we don't have the time, the budget and the AOB average order value of the

inventory, if the average order value is too low and you supposed to be Mexican

still fails, it's a long way around as long way to get that, to move up.

The risk that we're doing with these clients is, and I've, I've

talked to two Google at length about this a few times and.

I can't use it as gospel because we all know that Google is

like, Hey, this should happen.

I was like, oh, so the risk here and the reward is if we wait for performance

or for smart shopping to turn into performance, maximum one interesting

thing I thought was really cool is they said, you're going to be able to opt out

of the video network when it transitions.

That's cool.

Because then you are removing yourself from potential spammy traffic.

Um, the good news is they said, if you do not add a signal and if you do not

add any other assets, performance, max will target the same four channels.

And I don't know what they are Google, as they just said, it's performance.

Max will target the same four channels.

Your smart shopping campaign did.

So essentially what I asked is, so it's just going to go from smart,

shopping into performance, max, but still stay smart shopping.

They said, yes.

Now I have one person that said this like three days.

Is this actually going to happen while we test the PMX and there

was no signs of life there.

So we have to try this.

That's the only option.

And I'm going from like a thousand row as campaigns with 50 sales a

day into a PMX campaign that can't get over two X and five sales a day.

Like, and I've been running on these, our traffic campaigns for over two years.

I'm like, I just have to let these transitions.

Um, so we'll see what happens.

But my, my plan is for you to be, if you can launch PMX now and you can

give it two to three weeks, if it fails every single time I've started

the smart shopping campaigns back up, it just blows right back up.

And that was after 22, 23 days of testing Pemex.

Um, I actually have a client here that I can share screen

and show what it looked like.

But the big issue was is because your smart shopping campaign

goes so heavy and remarketing.

What you have to understand is that when P max launch.

Google's going to say, Hey, these 17 people that we're going to buy tomorrow,

that I've been remarketing for for the last two weeks, I'm just going to Chuck

them out the window and I'm going to go run, finds a new people on Pemex.

And then you're like, no, no, no remark to them.

Like, ah, that's PBX.

We don't do the same thing, smart shopping desks.

So that's what you'll lose your funnel of all your returning and existing and

warmed up traffic goes away and you have to relearn that all through it.

They said to skip that, launch it as a, or let PMX turn in just all right.

Let's March off and turn into performance max, but then you can't touch it.

Like as soon as you touch it, it goes away.

So what I mean by that is like, you add an insight.

It's like, okay, cool.

So I have now somewhere to go around and what I was going before he gets EDS,

forget all those people go off on my own.

So that's the big thing.

I'm not saying, let it transition them to start adding things.

You have a lead transition and then not touch it.

What I've been told.

I have zero experience.

Um, and just cause it hasn't happened yet.

So this is one way you can prepare for the most safe as effective and if a

transition and it still doesn't work.

You have no choice.

You have to now build out PMX perfectly, but at least you did the safest option

that was going to blow up anyway, just out of curiosity, John, wouldn't it make sense

to have a PMX campaign built within its entirety with a ton of asset groups, just

ready to go in case everything blows up.

That's why I would say build it and test it.

Now, if it's, if it works, it should work.

It will work as effectively as a really, you know, seasoned year, two

years long smart shopping campaign.

But if it doesn't work that well, then pause it.

Leave smart jumping on.

Let it transition if it fails, turn that one back on.

If it succeeds, I don't know what you're gonna do, honestly, like maybe

start to slowly add in new assets and new insights and or new signals.

I was called a signal and insight and maybe add new signals slowly.

I don't know.

Um, I'm crossing that bridge with you all at the same time.

That's my plan though, showing my soul.

This is awesome.

Preparing to try.

PMX on my arcade consoles, crushes it on YouTube and

search and a little on shopping.

Oh, uh, keep search and YouTube running and lost P in

addition to Pemex is not heavy.

You yet, at least not that I can see.

Um, and I'm again, multiplying my cost per view and my views

and looking at my view rate.

And most of the time, it's like I'm a $2,500 a week campaign.

It's like 50 bucks.

So what's nice is if you launched cream X don't pause your search on YouTube, just

lock in addition to on a smaller budget.

See, does it help?

Uh, it'd be really interesting.

So very, very good idea.

John's about to have a conniption on this one.

Arms of Andes for e-comm our brand name.

Keyword is the only thing that appears organically in each search result on

pages one through three of Google, no competitors bid on our brand name either.

Should we have a brand new.

No, you disappoint me, John.

We know it's funny as I, I I'm okay with seeing branded performance backs

because I have a very nice use case, uh, that we'll probably wanna turn

into a case study that shows how it just kept going in the right direction.

All of a sudden, after like two months, 80% of it's now non-brand, uh, when

it was only ran from us 60 days.

Um, but you don't have to have a brand name.

If you want to run a brand campaign, run it by dollars a day, because if

you lost performance, max, you're going to make yourself a target because

you're going to start to get competitor Trek, which means you're for sure.

Bingo, but you don't need one.

No.

Dave says nobody calls it a value bomb except cars.

Some people call it a value bomb.

So he, uh, I wonder if that said.

How do I say your name, please?

And thank you.

Uh, we made one Pemex campaign target, one country, 150 euros a day, maximize

conversions to asset groups per category, total of 74 asset groups.

Good job.

After three weeks, the results are 3.5 conversions, but

CPA went from 2 55 to $24.

What was the running before?

Uh, he goes on to say, uh, for each product category, two asset

groups with one custom audience and keywords and one with customer

audience with purchase intentions.

Can we improve something or not?

Or should we just wait if we modify images and videos or add keywords to the custom

audiences, the learning phase start again.

Yeah.

So here's, here's the, the question is what were you running before to get $2?

It was 24.

If it was more like heavy brand then yeah, that makes sense.

But the other thing is normally I'll launch multiple different asset groups

for like a product, but I'll have one B a.

Which is search search intentions.

One search recently, one my own data and one interests demographic.

So right now you're kind of testing one network, which is just the search network.

And the other areas are probably spending a whole bunch of money, trying to target

people on display YouTube PSP discovered that they don't have a target for, cause

let's say that person didn't serve.

So who else am I going after?

What are they interested in?

We're like, we didn't tell you like, well, what are your own grown people look like?

We didn't tell you.

So right now it could be that it's your, if you look at the insights tab and you

look at your search categories and your search categories looks really good, it

means that you need to add more targeting.

So you need to add in the, um, uh, your own data, its own asset group.

And then you ended at interest in demographic, in his own asset group.

So people interested in both, either in infinity or in market or customer

demographic, um, demand those two.

So that will give you a whole rounded, uh, strategy.

He said he was running texts and shopping, uh, with manual CPC and automated rules.

Yeah, my question was, what was the search terms that you were getting?

It was, was there a brand cause $2 conversions to 2,400

conversions, your CPC and a $2 conversion has to be nothing crazy.

Yeah.

That's why I'm like, that's a, that's an oddity to me.

J uh, just launched the DSA campaign two days ago to go along with my PMX and brand

campaigns, ads are approved and eligible.

No impressions.

Is it normal to take a few days before I start running DSA?

Yes.

Everything else.

Oh, no.

Sorry.

DSA performance backs and YouTube.

Yes.

Uh, what DSA is doing is scanning your pages as it's pending.

So if you actually go into your dynamic ad target settings of your

DSA campaign, you probably should see like, pending is, was what we'll say.

If you still see pending, you're fine.

What this means is it's essentially scanning your page and watching

traffic at the same time.

And then all of a sudden you're going to see, cause it's going to

say, okay, YouTube now, It's like the it's like a Mike Tyson gift.

Where's the sold two pigeons.

Uh, Michael

I know it's my favorite to say hopefully my glammy, uh, gore Lomi.

How important is Google analytics when it comes to driving performance in Google

ads, do you recommend GA for compared to the previous Google analytics property?

I have very little experience in GA for honestly.

Um, I we're, we're working with a company to build out a GA for instance.

Um, we're also have a lot of our clients who have hired big agency, not big agency,

big companies to build out their GA for.

And I have not seen a successful GA for implementation yet.

So it's not that I don't, uh, it's not that I haven't tried is I, I really

it's it's because also I haven't tried, I have not tried to build a GA or I

just keep seeing roadblocks everywhere.

People that are spending a lot of money and have more hours in the day than I do

to dedicated to a can't figure it out.

So I'm kind of waiting to learn, I should say.

Uh, I'm very much in learning.

What, on this GA for the, the issue that is happening is on UA.

If console comes to the site twice in two days, it says a new user today

and a new user yesterday and a new session, and it just counts costume.

Every single time GA forest says, oh, we're going to string along

and not surround string together.

That user in, in what they call an event or a visit like this visit came back.

What they're seeing is that they're actually getting a replication.

So concent comes to site once, and then it comes to the site again, the next

day, it says you have two new users that are not related to each other.

And they're like, well, that's, that's a duplication.

So we actually haven't used it for anything Google ads related because

it could potentially double counter triple count or not account at all.

So we still use Google tag manager for everything, but in terms of driving

performance in Google ads, I still.

UAS, uh, audience segmentation, because I could say if you've been to the

site from Pinterest and you stayed longer than 10 seconds and you viewed

more than two pages and they added something to the cart, I'm putting a

thousand dollars a day at that person.

Um, but that's what I mean is I still find the segmentation in UAE

for the custom audiences that you can import remarketing much better.

Um, in, in UAE RadReads, you, you had two ounces or one bounces.

I don't really care.

I'm excluding bouncers.

Um, so literally account you one times or 10 times, and you're not my audience.

Uh, so hopefully that makes sense.

Yeah.

Jay, do you find a good next question?

Do you find any benefit to adding a bunch of secondary conversion events for

clicking viewing various page elements?

Uh, uh, you know, I, I used to, um, And then I started to go away from it.

And then I went really far away from it from this last,

last thing that came through.

So I'll give you a small story.

The reason you went really far away from it though, is because, because

Pemex was reporting on all conversions.

Now that that is fixed.

Sorry.

Sort of.

So here's what I thought was interesting.

Um, we have a client that has a longer sales cycle, a very expensive product.

So I was like, alright, cool.

I need to find some reason and an intent and then a lead generation.

So I was like, who viewed the page?

Who stayed, logged on yada, yada yada.

So I did all of the, um, uh, fake conversions, like associate, we call

them essentially, uh, our terms, vanity conversion, like didn't actually do

anything, but this is what it looks like.

What we found is that we have very little tied together between pages

per session and session duration.

To the lead.

And then we had even less correlation between what we imported back as

a sale to those initial metrics.

So when I used to have is, Hey, this campaign is actually pretty good.

Um, Pedro says your saturation, low bounce rate.

And it actually has some really decent conversion rates on

the conversion that we wanted.

Plus even cost for conversion was good.

But then when we import it back, what happened from, from that lead to a sale,

it was on the other campaign that had really expensive leads and low engagement.

So I think that if you're talking about lead generation, gotta be

very difficult to, to when you pipe back in that actual sale.

And then you look back and say, what led to that sale and what

campaign one ad group keyword ad was.

It was a PBX.

Was it not?

What was the engagement of the users?

We found that there was very little correlation and this is

comparing 12 different campaigns.

And so where I would have put my money is the high converting

high engaging, low CPA campaigns.

Those are actually producing policeman.

Well, we found out is that in this something, I would say a 90% bounce rate

can still have a 10% conversion rate.

So that's an interesting point that you just made there a 90% bounce rate

can still have a 10% conversion rate.

What a fun conversation that would be to have, because all it means is

you're repelling the right traffic, but attracting the right traffic.

As a matter of fact, you might want that.

If you're doing proper qualification, the bounce, isn't a negative KPI.

Right.

And so that's what was interesting is the vanity metrics.

I will never scale or optimize a campaign on vanity metrics.

I'll use them as lead indicators, but the ultimate deciding factor is did they buy

or was that convergent turn into a sale?

And that's my answer.

So I still have no very much use for them.

They're good to know at the beginning, like where you're seeing that, but don't

make that your deciding factor to say, oh, I should probably put less money here.

It just still doesn't.

So it may not make sense.

Nice.

Um, by the way, Michael says he tipped us 10 bucks.

Thank you, Michael.

And he said, oh, you say my name better than I ever could.

Uh, thanks for answering my questions.

I'm in the middle of onboarding with your agency, by the way.

I'm also in Scottsdale.

Yeah.

Oh, sweet.

Yeah.

That's awesome.

For one for the good guys, arms of Andes.

Well, first of all, Dave says solutions nine soon.

Vandy is for econ fashion brand.

Why is it better to have our segments done at the asset group

level and not per campaign?

We get Google ads, API metrics at the campaign level, but not the listing.

E-comm fashion brand.

Why is it better to have our segments done at the asset level and not per camp?

Oh, okay.

Um, well you absolutely can do that.

Um, so there's two, two scenarios, but the, the, the, the path through

those scenarios are the same.

And here's what I mean.

If you want it, if you let's say have a thousand skews and you're an e-com fashion

brand, I would put everything in one campaign segmented by the asset groups run

an automated bidding strategy, maximize conversion value, maximize conversions

with a daily, that's been scaled up to the point where intervention returns.

And then the second part, because when you scale up to the point of

diminishing returns, like we did with this other brand was 15 grand a day.

We were trying to get to 25,000 and now we're actually doing this next scenario.

The next thing is, then we looked at all of the listings.

And the asset groups, uh, in terms of the DSA portion, where

we look at the insights tab and we say, what is the best performing?

And then we're going to take the daily average ad spends in those campaigns.

And then we're going to launch an individual PMX campaign is simply

a clone of the PMX campaign and shutting off those asset groups here.

I'm leaving them enabled here.

So yeah, task groups and you want to launch it.

You just closed it, shut off the nine and leave the one live.

So original is the one in here and then show up to it or nine.

So essentially just transferring that as a group, to its own separate campaign

that will allow you to scale up to that next level of diminishing returns because

you're not fighting in between each other.

However, if you have a thousand skews and you're going to launch the individual PMX

campaign, you have to ask yourself, okay.

If I did separate, let's say 15 different categories, you have to

spend six weeks at a daily ad spend for each one of those campaigns to then

finally see what's performing the best.

If you lost it all.

The cream is going to rise to the top and then you scoop off that cream and

then launch some campaign with it.

So my opinion would be, do you want to spend a hundred dollars a day times 15

for six weeks, or we'd like to spend $500 a day for six weeks and find

the best performing it's up to you.

If there's no wrong answer, it's just, are you gonna front load cash or, and

you're happy with some inefficiencies while you find that data, or are you happy

with possibly a little bit lower volume, a lot more profit to find that data

it's really, there's no wrong answers.

It's just a choice.

Peter says, well, thanks for the answers.

That was a value bomb.

Take that day.

Yeah, let me do this now.

Hey guys.

Just drive to hope.

You're doing well.

We live in the dream, Tommy.

I'm sorry.

I butchered your name.

Uh, Jason James here to hold us accountable regarding last week's

discussion on the PMX version of John stair-stepping method, where custom

said pulling back ad spend should force Google to spend more sure.

Does it make sense to cut back for the ad spend on an underperforming PMX all

products within dynamic, your marketing campaign, keeping the same sped.

Does it make sense to cut back for the spend for an

underperforming few questions?

How long has that PMX campaign been running overall?

And how long have you been running with an increased budget?

If you are running at an efficient level and you increased and it

became inefficient, you have to give it at least a month.

And if it still is that not climbing up to more efficient levels, then yes.

Pull back and you might have, you might have to restrategize

before you try that again.

What, what, what audiences are you targeting?

Art is your feet optimized landing pages, obviously, you

know, conversion appropriate.

There's everything that you left of kind of really look through

before scaling back up again.

Um, arms of Andy.

In which cases would you recommend turning on the URL expansion we saw

men's and women's clothing, leggings, sweater, shirts, boxers, et cetera.

I would always use URL expansion for your exact scenario, but exclude in

the URL expansion, things that you simply do not want, like your shipping

policy, your possibly your blog.

You can turn it on later, but no, you're sending cold traffic right.

To your blog.

And then trying to measure it with Roaz.

That's not going to happen.

So exclude your obvious pages that you're not going to convert or even

watch a show, but I always use your expansion for that because you have

a person that was a previous user that bought a sweater six months ago.

That is now coming back and buying board shorts and cause the summertime.

And you're like, ah, no, you want to remark it that user, but you can

not be set anywhere else now because you're locked into that asset group.

So I always use your extension unless I just see issues, but I

don't, I don't see issues with it.

Uh, they follow talking about box says, oh, you're still paying for the bot clicks

regardless of the P, which is the human.

The hope there though.

Dave would be that over time.

If it's conversion, optimizing, Google will start avoiding box.

That's why we want the, the, the barrier to entry to be so high.

Yeah.

Well, you're also paying for bot clicks on every display campaign as well.

Um, you're, you're paying for black clicks everywhere.

Uh that's that's the bad part.

I mean, in search, you're not as frequent for sure.

Um, and P max, isn't a, isn't a cure all for everything.

There's absolute limitations.

One of them is heavy, heavy bod traffic.

There's also heavy growth though.

Um, so it's, it's a, it's a tool in the toolbox.

It's not like the only tool, but it is a tool and you have to know that, Hey,

this spill of sand is going to really good at bell Smith, horrible floods.

Yeah.

Uh, so that's kind of the, the scenario there.

Um, max vendors is going to launch team access 13 feet.

Uh, Matt and I can go start at PMX and other countries and it's performing.

That's great.

I'm not seeing, oh, you're not using that little cool till I'm posting them up.

When they're actual questions.

Here we go.

Yeah.

Phobia, uh, if there's that much click traffic, why does click cease network?

Oh, it, it, it sort of works.

The problem is just like, for your previous example, Dave,

you're paying for it still.

So click sees is the cop that comes up and says someone's been murdered.

The problem is there's so many murders that by the time you get through all the

murders, then it's gonna to start to work.

So it, he says, Hey, you got a bot click and we'd bandit.

And you're like, sweet.

And then the next day it's like, Hey, you got an Oculus and bam then.

And that just never ends.

Yeah.

We tried Cooksey son, five accounts, three of them, it hurt the campaign

performance of, so it was blocking traffic that we apparently didn't want

to block because Roaz dipped two of them, like mild improvements, but nothing.

And now they'll come outside of normal optimizations.

Really?

Here's the other thing.

They came to us and offered us a promo spot.

Like they wanted, they, they wanted to, we had every reason

to want to make clicks this work.

Um, but you can't promote something if it wasn't working

from a case study perspective.

Yeah.

Yeah.

I would say clicks.

These did work for one client that had just only inbound DSA traffic within

like a 75 mile radius of their location because their competitors were jerks.

Um, Everyone knows what that means.

So I did block their competitors from clicking on their ads a

bunch, um, and it didn't help.

That was the one that I was like, man, amazing.

But that's again, small town clicks from people that it's like, Bob,

would you start clicking on my ad?

Like that's how that scenario was.

So we just banned Bob.

Uh, so it worked, um, yeah, I wouldn't, I wouldn't use it as a blanket

catch all like aha bot traffic is now fixed, just banned by Sean GG.

Hey guys, how do we introduce sales assets?

Memorial day black Friday to Pemex.

Do we just pause asset groups, one run as a group during that time

period, this is something that has been very, very, very difficult and

is a great, great quick question.

So for the things like for sale events, um, I have not found a good

way to not screw up good, consistent growth performance, and still

run assets that are sale related my SOP, and it's not efficient.

It's just, what's been the least damaging, I would say is only running, um, GMC.

Um, now, if you're running P max for lead generation change, your

headline, I would say is, is going to be the best option for you.

Um, but for sales, for e-commerce, I always will run site-wide sales

and I will only put it in GMC.

The reason being is that when you change an asset group, is that performance.

Max is a three week lag is a three week lull.

So if you're running like a week-long sale, it's like, okay, it's going to

screw it up for a week and I'm going to run for a week and I'm going to screw

it up again while I change it back.

And then I'll, and now my sale actually went in debt.

So I found that if you leave everything in the even keel and only through an

throwing the promotion via a GMC, you stick a badge on all of your asset groups

without changing anything in your asset groups, your shopping portion says sale.

Like all that stuff is still good there.

You're just not changing around your headline, but.

You're you're you're saying I'm not going to screw up a month worth of

good traffic, because I want to change my headline from like sale today.

Hey, was that really worth it?

No, but a GMC promotion is so I would say still just stick with

GMC promotions whenever possible.

Um, I wouldn't be going around changing your PMX settings just for a short sale.

It's not worth it.

You won't actually spend more.

You'll spend less inefficiently during that sale.

It's counterintuitive again, only in performance max.

Um, Michael , any workarounds to Pemex limits on subdividing

products to a thousand

oh, are you talking about on like your a hundred asset group?

Um, so actually, um, one thing that we did is, um, depending upon the structure,

Michael will you'll see your account when you're, when you're onboarded,

but if there is many different, uh,

Barrier various, geez, I'm blanking on the name.

If there's many different variants, is that the reason

why there's a thousand skews?

Is it like, you know, a hundred skews and 10 variants?

We'd actually want to build it out to all of the first variant or the

most popular variant I should say.

But if it's actually a thousand unique skews, we would

launch multiple performance.

Max campaigns, just using the same exact daily budgets.

It acts the same because performance Mexican remarket,

other performance, max traffic.

So it's essentially like if you have two, 500 our campaigns with

500 skews, you have one, $1,000 per day campaign with a thousand skews.

It's kind of like that.

They'll still tied together.

Keith,

uh, I just Google Michael, by the way, he's like legit famous.

Hey, happy to have you on board Michael and get your autograph.

Uh, Steve bubbles.

I duplicated a PM campaign, but only 52 of my 96 asset groups copied over.

Tried it twice.

Same results.

Is this normal?

No, that's just the worst thing I could possibly.

Yeah, I would try, uh, Google ads, editor, Quill editor supports BMX now.

So try and see if you can export it and then import it or sorry, export it.

Then post, I guess is what's called, uh, arms of Andes.

If our PMX does not have the desired role, as would you

recommend a DSA campaign with TCPA?

Oh yeah.

I mean, that's the thing too.

Performance max can stand really well on its own.

And if it can't throw in all the other campaigns you're running before.

Um, so here's what we say is like smart shopping.

Can't run it with BMX.

Everything else will fight.

That's not bad.

It just means that the area that performance max is going, is

that going to be better than what you're currently doing or worse?

So it's not a, here's how to change everything into performance backs.

You can, I've done it many times and I've had much better success, but I've

also had the times where I've added it on and just gave it like a 30% bump.

I've had times where I added on and fail.

Sometimes I don't start at all.

Don't stick to any golden rules.

Remember when I've, when PMX first came out.

One of our first, I think lines that said there's no more golden rules anymore.

Like that's still true.

Everything is so unique now.

So if it doesn't have the desired row as reduce, spend, and start to

look at why look at your targets, are they well, look at your assets.

Are they well built out or using 20 images, five, uh, videos

and five headlines by long, how there's five descriptions?

Do you have them replicated four different ways to different targets?

All those things too.

You have to, you have to, and then have you given it six weeks without.

Like all of those things are still the standard operating procedure, but

don't make it like so focused and say, this is the future right up your max.

No, it's it is.

But you grow into it.

Um, you want to do rapid fire.

Let's do it toy.

Snip.

What is the best way to use top performing audience segments insights?

Should we add these insights for audience signal of each asset group?

And is Google optimize for us?

No, I wouldn't actually add any of those.

The problem is the top performing audience, segments insights in your Google

ads account, or even your analytics are sometimes just because it's like, Hey,

the people that are interested in mother's day shopping also needed a can opener.

Well that's because people that are shopping from are they shopping?

Those 10 people also may can opener, but don't go after everybody that's

interested, motivate shopping.

That was just a picture of the personality that.

So I wouldn't, I wouldn't start there now fixed to their personality that way.

That's uh, sir.

Hey, we're responding to the previous thing that we went over when you

were asking, what would the, the, the cost of the CPC search terms are only

long tail keywords from our products.

And the average CPC was 15 cents.

If it was long tail keywords and 15 cents, I wouldn't do Pemex.

I was scale the crap out of that thing.

I wouldn't, I would not, if you're getting 15 sec clicks and $2 conversions

scale, that thing to the moon and Ben launch P max, John is your SOP manual

CPC first with the phrase match for all accounts BMX, no pure, broad, very

broad, automated bidding strategies.

I don't use manual CPC very much at all, unless I'm going after like a stupid ball.

Like we have a client that we tried to get max for.

Didn't really work.

I'm like we have to pay $65 a click for injury accident, attorney or

me like, then, then I'll need.

Jay, you mentioned a prior video that you run a remarketing campaign

in addition to Pemex, would you do this even if you're targeting new

and old customers with peanuts?

Yeah.

So BMX is more heavily derivative to a new customer.

So it says, say I have 10 people who I can remarket.

I have 10 new people, ill choose eight of the new people and two of the old.

So the other eight of the old are just kind of hanging out and

not getting impressed with us.

So run either a discovery, remarketing at display or

marketing or YouTube remarketing.

We've had some display, marketing's just blow up and make everything amazing.

We've had some displeasure, marketing's kill everything and then YouTube,

remarketing blow up everything again.

I'm getting 800 ROAS on my YouTube remarketing after launching P max.

When I couldn't get over like 200.

So test different styles of remarketing, max, just thinking about hidden

fields Legion, uh don't know if it prevents bot traffic from converting.

We're trying to S yeah, our CTO tried this and then Glenn, one of

our CMEs came up with this honeypot.

They kind of work, but not really.

And it's problem too, is it's not, it's not click farms.

Um, good thing to know match.

They excluding vocation does not relevant to dreads, uh, India, China, does that

have an effect on bots even states that you don't want to target now?

No, because the boss or the click farms use VPNs the United States.

And so Google ads, like I only received a click from United States since like

the, the lead says I live in India.

Ha like, I mean, just that obvious,

uh, since we have 74 asset groups and limited to a hundred, how do you recommend

integrating the digital audiences?

Do I grew up multiple audiences under the same asset group?

Uh, I would actually launch different PMX campaigns because it's

still remarket in and of itself.

So that's the thing too is you can have five new Mex campaigns even

going after the same listing groups and the strongest asking group

will win, but they will share.

So be mindful of your attribution model, Tommy for sale like

black Friday, cyber Monday.

If I added it as a promotion extension on my whole account, does it reset

the learning of my campaigns?

That's a standard procedure.

That's what I was saying is I add a promotion.

Oh, um, well would you say promotion, extension, uh, are we talking

about through GMC promotions?

Are we talking about like, through an ad extension?

I don't know what that means.

Um, but I add it to the whole account and it does do better.

Um, there will be a lull after the sale, but it comes back pretty much easy.

Dave claims that he's famous.

Uh, Dave, I still understand if you need to leave Pemex alone that long.

Uh, who do you, who you do anything?

What, who do you do anything time sensitive.

Oh, how do you, how do you do anything time sensitive?

Are you drinking to, uh, do, uh, do promotion extensions work in Pemex?

No.

So that's the thing is they don't the promotion extensions don't work at PMX.

Um, the, uh, promotion extensions only will work in GMC, inherited

through PMX and then you'll need to use, um, well, not yet.

Anyway, promotion extensions may work, uh, but they don't.

Um, but that was the thing is like, if you do anything time sensitive,

that's what I was saying before is you have to do it only through GMC.

You don't touch your PMX campaigns.

I have done it through PMX campaigns till I'm blue in the face.

And then every single time it's like, well, that sales sucked.

It's like, no, it's just, it took too long out of my sport.

So if you want to launch a black Friday cyber Monday sale in September, yeah.

I'll be really locked twice for that sale, but you run that sale all the way

until that at that point, uh, Dylan says when you add budget for Pemex, whenever

I've hit goal that is consistent for two to three weeks, Matt Nightingale,

best performing audience signals.

You've tried audience affinity in market keywords websites in market,

uh, with an overlap of affinity, uh, or sorry, dumb audience singles best

is keywords that it's in market.

And then it's, um, affinity.

And then it's words perform.

Yeah.

Only because the DSA portion is a good majority of the traffic.

The in-market goes more towards outbound campaigns, like YouTube

GSPs search, display, and discover.

But if you're in your two main areas of BMX are DSA and shopping.

Um, so that part, when you give it keywords, the people that convert are

still typing in a keyword into Google to get either the search or shopping.

Yeah.

I just always thought in market was going to be, I mean, Google knows what

people want when you overlap those two.

That's when it's great.

Um, so all of our members and subscribers, thank you so much.

We love you dearly.

We're going to see you next Friday in the meantime.