Artwork for podcast Beyond The Water Cooler
Don’t be the brand who cried purpose – Sophie Turton & Alice Reeves, The Joyful
Episode 312nd December 2022 • Beyond The Water Cooler • Lisa LLoyd
00:00:00 01:02:40

Share Episode


"The single biggest problem in communication is the illusion that it has taken place." 
George Bernard Shaw

I’m delighted to be joined by two communication experts, Sophie Turton and Alice Reeves, Directors and Founders of The Joyful. They break down myths, challenge assumptions, get "ranty" about boxes, and really shine a new light on marketing. 

I loved this conversation! It was a lot of fun at the same time as communicating how we need to think about branding differently. 

From company culture, unpicking purpose and authentic leadership, to ESG and net positive impact, Sophie and Alice have a lot to say! And their energy is palpable! 

They share ideas about how to shape business to be joyful, meaning that people love being part of it and spread the right messages about your brand. It's about getting beyond the glossy marketing to make your company look a certain way, and instead shouting about what it's really like. You can spot the necessary link with getting the culture right!

We talk conscious responsibility, collective purpose, feedback loops and how simple things are good! And so much more.

Honestly, I can't think of two people I'd rather have a good, frank conversation with about how we do things. That's why we're finding opportunities to join forces... imagine the difference when you can join all the dots around communication, company culture and mental wellbeing, that underpins everything your company is about.

Put the joy back into your organisation. Get the people right to get your business right.

More about Sophie & Alice

Sophie Turton and Alice Reeves are directors and co-founders of The Joyful, a brand impact and communications consultancy for purpose-driven businesses. They are passionate about using the power of business as a force for good, and work with organisations of all sizes to create joy through every interaction.

They are both mental health advocates and speak openly about their experiences with mental illness and neurodiversity and are on a personal mission to make business more human.

Links to contact Sophie & Alice:


Sophie Turton

Alice Reeves

The Joyful

Facebook: wearethejoyful

Instagram: @wearethejoyful

Twitter: @wearethejoyful


Resources & References

Authentic Leadership: Transcending Leadership - It's Time for Change (

2021 ESG report: Sustainable and inclusive growth | McKinsey & Company

Social Responsibility | McKinsey & Company

Download: The Joyful Impact Wheel

Contact details for Lisa LLoyd:

LinkedIn :


Sign up for Lisa's Monthly Bulletin:





More from YouTube