Today on Supply Chain Now, Scott and Greg welcome Phil Rich to the podcast. Phil Rich is a 20+ year veteran of the music industry with an incredibly broad experience in retail sales, training, merchandising, purchasing, marketing, promotions, and strategic management. His primary responsibilities at Sweetwater include working with his team to determine what brands and products the company carries, and overall management of Sweetwater’s incredible inventory selection. Right out of high school, Phil served in the US Navy for 8 years including a year at sea aboard USS Midway during Desert Shield/Storm, and then later as a guitarist and live sound engineer for the Navy Band. Phil continues to play guitar professionally and performs regularly with several groups in the Fort Wayne area. He also has significant experience as an audio engineer and is a graduate of the University of Washington's audio production program. Prior to joining Sweetwater in 2011, Phil spent 14 years working for Guitar Center as vice president of merchandising and in other roles including district sales manager and director of training. Growing up with his father in aviation, Phil's love for flying led him to become an instrument-rated pilot. He volunteers regularly with the local EAA Young Eagles program, bringing the experience of flight to local youth.

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