Christopher Pellegrini is a qualified and experienced expert in the Okinawan alcohol AWAMORI which he introduces in this video. I was particularly interested in the style of marketing that the Awamori businesses do to attract loyal customers.

Watch the video of this talk on YouTube

Chris is a dual-certified shochu and awamori savant and author of “The Shochu Handbook” 焼酎唎酒師; 著書 “ザ・焼酎ハンドブック”; WSET Saké Lvl 3; #shochupro #awamoripro

Read Chris' articles on Shochu Pro:

Find out more about Awamori:

https://www.sakeonair.com/2020/03/31/...

In the talk, Chris will tell stories about these 3 brands:

Zanpa White

https://www.zanpa.co.jp/goods/

Ryukyu Ocho

https://taragawa.shop-pro.jp/?pid=150...

Yokka Koji

https://www.chuko-awamori.com/yokkako...

#Awamori #ChristopherPellegrini #OkinawaLiquor