Rainwater harvesting, a reed bed and a solar thermal shower in a Welsh cow field. The engineering was never the hard part.

Part two of seven on why Sustainability Solved is changing format. In this episode: how a caravan nobody wanted became a log cabin everybody agreed to, why my dad shipped it from Canada when he should have bought it here, and what to do about the site or supplier where your plan is going slowest.

Read the written version: https://willsussolved.substack.com

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I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

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