Branding your business is so much more than choosing your name or designing your logo. In Episode 37 of the Business & Life Conversations Podcast, Salma Sheriff joins us to explain why “Brand is everything and everything is brand.” She explains why branding matters for the success or detriment of your business and how emotions play a role in your brand. She also breaks down the 3 main components to a brand that businesses should focus on. Listen in and take action today.