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What to Do BEFORE You Start with Meir Ezra (stage 1) - Ep. 298
Episode 29817th June 2025 • The Start, Scale & Succeed Podcast • Scott Ritzheimer
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In this insightful episode, Meir Ezra shares how you can start a business aligned with your life goals by learning foundational skills. If you’re struggling with where to start, or if you lack confidence to launch your idea, you won’t want to miss it.

You will discover:

- Why learning the seven business areas ensures your startup’s success

- How to learn effectively to understand and define success clearly

- What small steps build confidence to overcome doubts and start

This episode is ideal for for Founders, Owners, and CEOs in stage 1 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quiz

Meir Ezra is Israeli-born and raised. After completing six years in a top unit in the Israeli submarines, Meir traveled the Far East, including hiking through the Himalayas. Meir then moved to South Africa. He established his company, which grew to $100 million within 3 years by age 31. Meir went on to establish multiple companies across the globe, has many inventions and patents in his name, and has invested in countless businesses. Meir gives a guarantee that no one else provides: A target is agreed upon for your business or life, and if you follow the steps he lays out, he guarantees your success - or your money back.

Want to learn more about Meir Ezra's work at Guaranteed Prosperity? Check out his website at https://www.gprosperity.com/

Mentioned in this episode:

Take the Founder's Evolution Quiz Today

If you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.

Founder's Quiz

Transcripts

Scott Ritzheimer:

Hello, hello and welcome. Welcome once

Scott Ritzheimer:

again to the secrets of the high demand coach podcast. And

Scott Ritzheimer:

here with us today is the one and only from the other side

Scott Ritzheimer:

of the world, practically Meir Ezra, who's an Israeli, born

Scott Ritzheimer:

and raised coaching consultant, leader and

Scott Ritzheimer:

visionary, who, after completing six years in a top

Scott Ritzheimer:

unit in the Israel Israeli submarine Meir Meir sorry

Scott Ritzheimer:

traveled the Far East, including hiking through the

Scott Ritzheimer:

Himalayas. And Meir then moved to South Africa, where he

Scott Ritzheimer:

established his own company, which grew to 100 million in

Scott Ritzheimer:

three years, all by the age of 31 Meir went on to establish

Scott Ritzheimer:

multiple companies across the globe, and has many inventions

Scott Ritzheimer:

and patents in his name, and has invested in countless

Scott Ritzheimer:

businesses. He gives a guarantee that no one else

Scott Ritzheimer:

provides now, a target is agreed upon for your business

Scott Ritzheimer:

and your life, and if you follow the steps he lays out,

Scott Ritzheimer:

he guarantees your success or your money back. He's here

Scott Ritzheimer:

with us today. Meir welcome to the show. I'm so excited to

Scott Ritzheimer:

have you on. This has been a very long time coming, but

Scott Ritzheimer:

you're here and we're ready to go. So for founders who are

Scott Ritzheimer:

out there, and I would go so far as to say, like pre

Scott Ritzheimer:

founders, right? Folks who've had some version of success,

Scott Ritzheimer:

but it's not there. It's not checking the box, it's not

Scott Ritzheimer:

enough. So many of them are just buzzing with ideas,

Scott Ritzheimer:

right? You see these. You talk to them every day. They have

Scott Ritzheimer:

tons of ideas, but they don't know where to start. What's

Scott Ritzheimer:

the first thing that someone should do if they're thinking

Scott Ritzheimer:

about starting a business, to make sure that that business

Scott Ritzheimer:

aligns with the goals that they actually have, not just

Scott Ritzheimer:

for their business, but for life and relationships and

Scott Ritzheimer:

everything in between?

Meir Ezra:

Okay, so be first of all, hi. Hi to you. And for

Meir Ezra:

all the listeners, if I look at starting a business, you

Meir Ezra:

need to understand that a doctor is in the business of

Meir Ezra:

fixing bodies, and he study for 789, 10 years before he

Meir Ezra:

can actually do an operation. A person, engineer, learn how

Meir Ezra:

to be an engineer for many years, a driver, learn for

Meir Ezra:

quite a while before he become a good driver. Somehow, people

Meir Ezra:

think that a business is something different kind of

Meir Ezra:

animal, that you can just start it and know what to do.

Meir Ezra:

You need to learn. You need to learn now, most businesses

Meir Ezra:

starting because someone is really good at something.

Meir Ezra:

Let's say I'm a good dentist. So I will say, Well, you know,

Meir Ezra:

I'm going to start a business being a dentist, but being a

Meir Ezra:

dentist is just one area of the business. A business have

Meir Ezra:

seven areas. Every business across the world have seven

Meir Ezra:

divisions, seven areas, and the technical side is one

Meir Ezra:

area. So even if you are extremely good technician or

Meir Ezra:

extremely good dentist or extremely good doctor a

Meir Ezra:

lawyer, you have 14% chances of success, and indeed, most

Meir Ezra:

businesses don't make it because they not learn how to

Meir Ezra:

be a lawyer for seven years, and they've learned how to

Meir Ezra:

market for 27 seconds, if at all, yes. And they've learned

Meir Ezra:

finance for even less, and they learn their relationship

Meir Ezra:

for even less, and they learned about ethics for even

Meir Ezra:

less, and they learned about how are you becoming a

Meir Ezra:

founder? What does it mean to be a founder for even less? So

Meir Ezra:

if you don't know what are the seven areas? That's number one

Meir Ezra:

and number two. If you don't invest in yourself in learning

Meir Ezra:

those areas, chances of success are zero, and indeed,

Meir Ezra:

most companies close within the first five years. And

Meir Ezra:

those that, even those that don't, they close, most owners

Meir Ezra:

of businesses earn less than if they will work at that same

Meir Ezra:

job for someone else. Yeah, so it's not such a good idea to

Meir Ezra:

start a business if you don't know how to run a business,

Meir Ezra:

much like it's not such a good idea to take an airplane if

Meir Ezra:

you didn't learn how to flight. Yes, it's not. It's

Meir Ezra:

just not such a good idea. The crash with an is very fast. In

Meir Ezra:

a it's a matter of the minutes or seconds. The crash with the

Meir Ezra:

business takes a bit longer and costs much more. Yeah,

Meir Ezra:

it's so true. The first thing you need to learn, you need to

Meir Ezra:

know that you don't know.

Scott Ritzheimer:

I love that I love that I love that.

Scott Ritzheimer:

Because I feel like most people just try to skip this

Scott Ritzheimer:

stage altogether, and they're like, there are real reasons

Scott Ritzheimer:

why. I mean, most folks don't start a business because

Scott Ritzheimer:

everything's wonderful, right? Usually, there's some kind of,

Scott Ritzheimer:

like, they're driven to, at at best, to solve a really big

Scott Ritzheimer:

problem in the world, right? At worst, to get rid of their

Scott Ritzheimer:

boss, you know, like they're just trying to, or because

Scott Ritzheimer:

their boss got rid of them. So, like, there are some real

Scott Ritzheimer:

factors that go on here. But. Uh, when you look at here's

Scott Ritzheimer:

the other part of the problem, I don't think most people who

Scott Ritzheimer:

are successful give this season its due, right? A lot

Scott Ritzheimer:

of folks won't say that, because they kind of want to

Scott Ritzheimer:

look like the overnight success, like that that plays

Scott Ritzheimer:

into the story and the mystique and the aura better

Scott Ritzheimer:

and and so one of the things you you don't hear when you

Scott Ritzheimer:

hear a lot of stories, is the season of learning ahead of

Scott Ritzheimer:

time. Yeah, and so, as someone who has done this many times,

Scott Ritzheimer:

as someone who has helped other people through this,

Scott Ritzheimer:

help us to redefine like short run success. How do you

Scott Ritzheimer:

succeed in that learning stage before you make the leap?

Meir Ezra:

So the first thing that I will do, every person

Meir Ezra:

that come to me, I guarantee the success. I say, if you

Meir Ezra:

come to me, I'll teach you how to start your business, or

Meir Ezra:

wherever you are, to fix your business, whatever. If you

Meir Ezra:

don't succeed, we define the result. If you don't get the

Meir Ezra:

result, you don't pay me. I pay you damages. So it's not

Meir Ezra:

that I just give a guarantee that you will not pay me if,

Meir Ezra:

if you don't make the money, I will pay you. But, but you

Meir Ezra:

just need to do what we agree that you will do on time. Now,

Meir Ezra:

prerequisite for doing anything. You have to

Meir Ezra:

understand it. I know it's almost like, why do you need

Meir Ezra:

to say it? You do. Prerequisite is not you don't

Meir Ezra:

need to parrot it. This is different than parroting.

Meir Ezra:

There's one thing to parrot something and there's another

Meir Ezra:

thing to understand something. So the first thing that I do

Meir Ezra:

with any person that I start to work with, I teach him how

Meir Ezra:

to learn, and you say what you need to write, yeah, and you

Meir Ezra:

need to learn how to learn. Why? Because everyone being in

Meir Ezra:

school, no one remember 1% of what they've studied at

Meir Ezra:

school, and every single person that I worked with

Meir Ezra:

don't understand fully what they read or what this they

Meir Ezra:

don't actually understand like the simplest thing. Everyone

Meir Ezra:

wants to be successful. What does it mean? Success? They

Meir Ezra:

can give me examples of success, right? Or successful

Meir Ezra:

people, but they cannot define what is the definition of the

Meir Ezra:

word success. Now, if you don't know what does it mean?

Meir Ezra:

How can you become successful? Sure, yeah, okay, you want a

Meir Ezra:

tomato, but you don't know what is a tomato? How can you

Meir Ezra:

find a tomato between all the vegetables? You have to have a

Meir Ezra:

definition of what is success, and this not example of

Meir Ezra:

successful people. And this is just one, one word, what is

Meir Ezra:

money? Everyone know well money. They know what currency

Meir Ezra:

is, but what is money? What is marketing? What is a

Meir Ezra:

salesperson? A salesperson is a person that sell no not even

Meir Ezra:

close. A salesperson is a person that helped the

Meir Ezra:

prospect to help himself with my product or services, which

Meir Ezra:

mean I never tell myself, people sell more. I tell them,

Meir Ezra:

help more. Yeah, because helping the prospect. Now, if

Meir Ezra:

you understand that you actually a salesperson, is a

Meir Ezra:

person that help the prospect, your viewpoint change totally.

Meir Ezra:

Because, okay, so how do I help him? Well, I need to

Meir Ezra:

understand him if I want to help him, etc, etc. So the

Meir Ezra:

main The first thing I do, I teach people how to

Meir Ezra:

understand, yeah, like how to learn. How do you can

Meir Ezra:

understand it? How do you get an understanding of anything?

Meir Ezra:

So nothing is complex. If you need to learn Excel, and I

Meir Ezra:

need you to learn how to do X lookup, how do you learn it in

Meir Ezra:

such a way that it's easy? You do it while you, while you're

Meir Ezra:

sleeping. How nothing phase you? Yeah, if you can learn

Meir Ezra:

anything, nothing will faze you. You know, most of the

Meir Ezra:

people know the story about the if you give a person a

Meir Ezra:

fish, you will have a meal, but if you give him a fishing

Meir Ezra:

rod, he will have a job. Yes, no. If you give him a fish,

Meir Ezra:

you will have a meal. If you give him a fishing rod, he is

Meir Ezra:

now your slave, but if you teach him how to learn, he can

Meir Ezra:

do anything he want. He can he can learn any profession, and

Meir Ezra:

he can improve. Otherwise, he's just a fisherman forever

Meir Ezra:

and ever and ever. So the first thing, the first thing

Meir Ezra:

you need to learn. How to Learn. It sounds almost

Meir Ezra:

unbelievable, but that's what's missing for most

Meir Ezra:

people. They cannot learn. So they don't learn, even if the

Meir Ezra:

past, even if they are doctors and the past exams, they

Meir Ezra:

didn't actually learn. They can do the job. They mimic

Meir Ezra:

like children, mimic the parents, and they can parrot a

Meir Ezra:

lot of words, but they. And actually learn, yeah, and this

Meir Ezra:

is amazing, amazing. Amazing because I said that the only

Meir Ezra:

reason people are having problem in life is because

Meir Ezra:

they're operating on what I term fake reality. What is a

Meir Ezra:

fake reality? Fake reality is a piece of information you are

Meir Ezra:

100% sure it's correct, but when you use it, it doesn't

Meir Ezra:

bring the expected result. You're 100% sure it's correct

Meir Ezra:

to drink to solve your problem, but you drink and it

Meir Ezra:

doesn't bring the expected result, your problem grows and

Meir Ezra:

it didn't become smaller. Yes, so anything that you do that

Meir Ezra:

don't bring the expected result is a fake reality. You

Meir Ezra:

cannot see that you have fake reality, but you can see that

Meir Ezra:

you don't have the expected results. So you need to know

Meir Ezra:

that when you don't have the expected result, you're

Meir Ezra:

operating on a fake reality. And it is time start working

Meir Ezra:

and start looking and start digging and finding out. Okay,

Meir Ezra:

what don't I know? What don't I know? Always I don't know

Meir Ezra:

how to learn if you have fake reality, means you

Meir Ezra:

misunderstood something because you don't know how to

Meir Ezra:

learn.

Scott Ritzheimer:

Yeah, wait, I love that so much, because

Scott Ritzheimer:

what it highlights is the humility that's necessary to

Scott Ritzheimer:

succeed, right? And if you don't get this now, you will

Scott Ritzheimer:

be force vetted, you know, multiple times throughout the

Scott Ritzheimer:

rest of the journey. So I love that. I couldn't agree more. I

Scott Ritzheimer:

think it's the perfect opportunity. I it to so to the

Scott Ritzheimer:

extent that I agree with you, that it's a superpower, once

Scott Ritzheimer:

you have it right. And when you look at founders who who

Scott Ritzheimer:

get there, either, you know, consciously, or just by like

Scott Ritzheimer:

life, handing it to them for long enough and them staying

Scott Ritzheimer:

upright long enough. You know, it's profound, what founders

Scott Ritzheimer:

can do and how they can adapt and what they can learn at

Scott Ritzheimer:

later stages because of this. Now, the question that I have

Scott Ritzheimer:

for you, because we've talked a lot about people jumping too

Scott Ritzheimer:

soon, but there's this equal but opposite problem where

Scott Ritzheimer:

folks don't jump at all, right? It's just, it's, it's,

Scott Ritzheimer:

wait, wait, wait, wait, wait, and we never really make the

Scott Ritzheimer:

leap. So for someone who has the idea that they but they're

Scott Ritzheimer:

lacking the confidence that they need to bet in

Scott Ritzheimer:

themselves, what's a tool that you have or that you've seen

Scott Ritzheimer:

that is helpful in helping build that confidence to

Scott Ritzheimer:

actually make the leap and bet on themselves?

Meir Ezra:

What I do when someone lack confidence, the

Meir Ezra:

only reason he's there is because he had the step that

Meir Ezra:

he used he needed to move from here to here, and the step was

Meir Ezra:

too big, and he failed. And after you failed, you will

Meir Ezra:

have a doubt that is the result of too many failures. I

Meir Ezra:

go to a lady, and I said, you want to go out? And she said,

Meir Ezra:

No, I got to another lady. And she said, No, I got to another

Meir Ezra:

lady. She said, No, I have failure after failure after

Meir Ezra:

failure. When the next lady show up, I go to my friend, I

Meir Ezra:

say, why don't you go? I will not ask her anymore, because I

Meir Ezra:

had so many failures. Why do you have a failure? Because

Meir Ezra:

you step too fast, too high, always assuming that you've

Meir Ezra:

learned the next thing that you need to understand, that

Meir Ezra:

you need to do steps at the gradient, at the size that you

Meir Ezra:

can chew. So what I'll do? I will see, okay, finding he

Meir Ezra:

wants to start a business, and he cannot start a business at

Meir Ezra:

the moment, he's stuck in doubt. So I go back and ask

Meir Ezra:

him, okay, good. What can you do that regards to the

Meir Ezra:

business? Let's define the product. Okay, like 100% you

Meir Ezra:

know what you're going to sell. Now I want you to just

Meir Ezra:

draw for me, or doing different demos of how this

Meir Ezra:

thing going to work. And I sit with him, and I get him to

Meir Ezra:

just imagine it and draw it and imagine it and draw it. I

Meir Ezra:

mean, imagine it. Android can draw the business and all the

Meir Ezra:

possible problems and all the possible solutions. And

Meir Ezra:

sometimes it takes few weeks or few months until he's

Meir Ezra:

really, really can do all of that. And how do I know that

Meir Ezra:

he actually can do because he's starting the business,

Meir Ezra:

yeah, yeah. Because the law is, if you can look at

Meir Ezra:

something, really look at something, you will control

Meir Ezra:

it, and control equals income. Control equals income. If I

Meir Ezra:

control how I get the income from the car, in that case,

Meir Ezra:

the income of the car is arriving safely and fast and

Meir Ezra:

comfortably. If I control my children, I have children that

Meir Ezra:

contribute to society and not becoming drug addict, if I

Meir Ezra:

control my wife, then I'm a magician, but that's a

Meir Ezra:

different thing.

Scott Ritzheimer:

Oh, my goodness. All right, there's

Scott Ritzheimer:

been so much in here to unpack already, especially for folks

Scott Ritzheimer:

that are that are in this stage. But. Good my ear. I

Scott Ritzheimer:

want to before I let you go. I've got one more question for

Scott Ritzheimer:

you, and then I want to make sure folks know how they can

Scott Ritzheimer:

get in touch with you and learn more about what you guys

Scott Ritzheimer:

do at guaranteed prosperity. But the question is this, what

Scott Ritzheimer:

is the biggest secret that you wish wasn't a secret at all.

Scott Ritzheimer:

What's that one thing you wish everybody watching or

Scott Ritzheimer:

listening today knew?

Meir Ezra:

That people are actually good. People are

Meir Ezra:

actually so good, and every bad action they do is because

Meir Ezra:

they just don't know and they try to solve the problem

Meir Ezra:

incorrectly. But then I say that I define a sin as a

Meir Ezra:

action that create damage in an effort to help, in an

Meir Ezra:

effort to resolve a problem, every single person that I

Meir Ezra:

worked with, regardless of how bad the action that he did

Meir Ezra:

was, because he was good, and the only thing that saved that

Meir Ezra:

person is because I could see that he's Good, and I was not

Meir Ezra:

impressed by his bad actions. Try to impress me by his bad

Meir Ezra:

action, because this is really sitting very heavy on him. But

Meir Ezra:

I still did not find one person that's really bad.

Meir Ezra:

Every bad every person that doing bad action. I've seen a

Meir Ezra:

lot of bad actions, every person that doing bad actions,

Meir Ezra:

if you will check, you will see his good if you check

Meir Ezra:

anything that you did that you are not 100% a proud of, you

Meir Ezra:

will see that you did it in an effort to resolve a problem.

Meir Ezra:

You just didn't know how, so you did something that created

Meir Ezra:

the damage. But if you knew exactly how you wouldn't. So

Meir Ezra:

because people cannot learn, they cannot actually solve

Meir Ezra:

problems, and because they cannot solve problems, they

Meir Ezra:

commit sins, and then they convince themselves that they

Meir Ezra:

are bad, and because they are bad, they're cutting the

Meir Ezra:

power, and because they're cutting the power, they don't

Meir Ezra:

try, and they're going into this dwindling spiral

Meir Ezra:

deterioration. And really what, the only thing that you

Meir Ezra:

have to work with with people is that they're actually good

Meir Ezra:

despite all the bad well, and if you understand that, if, if

Meir Ezra:

you know that it is no situation that you cannot fix,

Meir Ezra:

because if you just insist that the person is good,

Meir Ezra:

things will be magical. And I say that people are a little

Meir Ezra:

bit confused, because machines you fix by finding what's

Meir Ezra:

wrong with them, people you fix by finding what's right

Meir Ezra:

with them. Wow. And if you know that, you really help,

Meir Ezra:

you really bring an improvement, and you need to

Meir Ezra:

know about yourself and about others.

Scott Ritzheimer:

Yeah, Meir there's folks listening, and

Scott Ritzheimer:

it's just the right word for the right moment. It's exactly

Scott Ritzheimer:

what they needed. And they'd like to find out where they

Scott Ritzheimer:

can find more, where can they find more about you and the

Scott Ritzheimer:

work that you do?

Meir Ezra:

You can go to my website, Gprosperity.com, or

Meir Ezra:

Instagram, we have ton of free content. G prosperity, or

Meir Ezra:

guaranteed prosperity official, or Meir Ezra

Meir Ezra:

official, just check my name. It's my name is a little bit

Meir Ezra:

unique name. Fantastic. You will see me and ton and ton

Meir Ezra:

and really a lot of free content, but valuable, and

Meir Ezra:

really valuable, you just need to it's not just hype. So for

Meir Ezra:

people that try the hype and are ready for results, if you

Meir Ezra:

look at what I'm doing, it requires understanding. You

Meir Ezra:

cannot just look at the at what I'm saying and say, Oh,

Meir Ezra:

that sounds nice. It's not. You really need to confront

Meir Ezra:

what you read to really understand each and every

Meir Ezra:

word, and then your life will change 100% no question asked,

Meir Ezra:

and next to the ton of content that we have, I think we have,

Meir Ezra:

if I'm not mistaken, at least 50,000 success Stories on on

Meir Ezra:

the different social platforms so fantastic.

Scott Ritzheimer:

Fantastic. Well, Meir, thank you so much

Scott Ritzheimer:

for being on the show. Just a privilege and honor having you

Scott Ritzheimer:

here today, I really appreciate it. For those of

Scott Ritzheimer:

you watching and listening, you know that your time and

Scott Ritzheimer:

attention mean the world to us. I hope you got as much out

Scott Ritzheimer:

of this conversation as I know I did, and I cannot wait to

Scott Ritzheimer:

see you next time, take care.

Meir Ezra:

Thank you, Everyone.

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