One of the parts of the economy where businesses observed the greatest spike in 2020 was ecommerce. With consumers staying home, people in all market segments increased the quantity and value of the purchases they made online. If we assume this trend will continue into the future, it is fair to question whether Black Friday and even Cyber Monday will continue to hold the same level of importance for retailers that they have in the past.
Guy Courtin is the VP and Industry Principal for Retail with Tecsys, a global provider of supply chain services and tools for growing organizations, including those in retail, healthcare, and pharmacy.
In this episode, Guy provides his take on Black Friday and Cyber Monday 2021 (also known as BFCM) as well as the concept of ‘experiential retail” with co-hosts Cathy Morrow-Roberson and Scott Luton:
• How the implications of BFCM for retailers and supply chain are different, and how one may affect the other
• How the returns management process has to keep pace with improvement in ecommerce to avoiding having a negative impact on the customer experience
• Guy and Cathy’s supply chain predictions for 2022
This episode was hosted by Scott Luton and Cathy Morrow-Roberson. For additional information, please visit our dedicated show page at: https://supplychainnow.com/review-BFCM-2021-peak-future-retail-ecommerce-785
Mentioned in this episode:
WEBINAR- Sustainability and Profitability: The Ripple Effect of Shipping Less Air: https://bit.ly/3A87xFM