In this podcast episode, we talk to Jennifer Yassen, a holistic marketing consultant, brand strategist, and podcast co-host, about marketing and creating an impactful brand. Jennifer shares her wisdom on storytelling on social media, creating a mission and vision statement, and identifying the target avatar to build a lasting brand.  We also discuss the impact of taking the leap into owning a business, giving value, investing in your clients/customers, and dealing with impostor syndrome and lying. In addition, we explore the challenges of starting a business amidst uncertainties and setting realistic expectations for marketing and going viral. Join us to learn how to create a brand that serves and impacts others positively. Follow Jennifer on Instagram --- Send in a voice message: https://podcasters.spotify.com/pod/show/businessrenegades/message