In today’s episode, Austin Munhofen, founder and CEO of Gush and Grow Management breaks down the ins and outs of the Creator Economy. Austin launched Gush and Grow Management as a passion project and has turned it into a thriving management and talent education company for social influencers and content creators. Gush and Grow also supports brands who are interested in influencer marketing, and provides matchmaking services between brands and creators.
Passionate about supporting other females and helping them win. Austin recalls scrolling Instagram late one night 4 years ago, noticing women building brands online and knew she could help them.
Austin knew that creating her website and providing value first by showing people what they can do for them before trying to land them as a client would be the key to her success. She has landed creators brand deals, even when they’re not her clients. Her business has grown based on referrals, which is a testament to the service her company provides.
Influencer Marketing Hub’s 2022 Benchmark Report 16 billion dollars are going to be invested in influencer marketing this year. Software platforms, product development and sales, management agencies, and creator teams are built around influencers. So much so that the lines between celebrities and influencers are getting blurred. Brands are hiring creators for their ads instead of models.
For someone who is looking to break into the creator economy, it is important to have an awareness and understanding of what kind of business you’re getting into. Austin explains how being an influencer is not a get-rich-quick scheme. It is important to dive into the influencer world creating something you’re passionate about and show up consistently with quality content.