In this episode, I explore why we often abandon ideas too early in favour of something new.

I explain how real results come from consistency and refining what already works, rather than constantly starting over.

It is a reminder to give your ideas enough time before moving on.

Enjoy :-)

Sumantha

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👋🏽 Hello! I'm Sumantha McMahon, and I've supported over 100 tutors and education business owners.

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© 2024 Sumantha McMahon

I want to ask you something and I'd like you to be honest with yourself when you answer it. How many ideas have you started in the last 12 months that you haven't finished? You haven't abandoned them because they were bad ideas. You haven't shelved them because something more urgent came up. Just quietly, you just set them aside.

You moved on from them. You replaced it by the next thing that felt exciting. Because I see this pattern a lot and I have lived it myself. There is something really seductive about a new idea. It arrives with energy and possibility.

It feels different from the thing you were already doing, which by now has started to feel a bit ordinary, a bit slow, a bit like it's not working fast enough. Maybe it's not feeling so exciting. And so you pivot or you add something or you start fresh and the cycle begins again.

Here's what I want you to consider though. Most ideas don't fail because they were wrong or they were a bad idea. They get abandoned before they had the chance to be right. Building something takes longer than we expect. Getting traction takes longer than we expect.

Trust, whether it's a client's trust or your own trust in an idea, builds slowly. And if you move on before that trust has had time to form, you'll always feel like nothing's quite working, when actually the problem isn't the idea, it's the timeline you are holding it to.

I think there is also something worth naming here, which is that starting something new feels really productive. It feels like momentum. It has that fresh energy that the thing you have been working on for a while no longer has.

But when I look at the most successful people around me, they are rarely the ones who constantly create something new. They are the ones who refine, optimise, and stay with their ideas long enough to see real results.