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5 Tech Tools That Will Take Your Private Practice to the Next Level
25th April 2023 • Beyond the Session with Aisha R. Shabazz • Aisha R. Shabazz
00:00:00 00:23:57

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As a private practice therapist, it can be challenging to juggle patient care with the administrative tasks that come with running a business.

Fortunately, technology can help streamline and simplify these tasks, allowing you to focus on providing the best care possible to your patients.

In this episode, we'll explore five essential tech tools that can boost your efficiency, improve your client experience, and take your private practice to new heights.

So sit back, relax, and get ready to transform your practice with these game-changing tools!

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Resources mentioned in this episode:

Free Checklist >> 20+ Questions to Answer BEFORE your Ideal Client Will Feel Inspired to Say YES to Therapy

Business Buzzwords & Marketing ABCs

Apply for Individual Coaching with Aisha: If you’re ready to start individual coaching with Aisha, click here to join the waitlist and apply for 1 of the 3 available spots open up each month. 

UBERSUGGEST - The SEO and content writing tool

SPRUCE HEALTH -  The HIPPA-compliant communication tool offering secure communication via phone, text, email, e-fax, & telehealth video sessions.

VOXER - The FREE cloud-based communication tool that Aisha uses to communicate with her individual coaching clients.

The following are affiliate links - meaning if you make a purchase after clicking one or more of these links, at no additional cost to you, we'll receive a commission, which helps to subsidize the cost of creating this show.

SIMPLE PRACTICE - An electronic health record

USERWAY - ADA Compliant Website App

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Have a question you'd like Aisha to answer on the podcast? Click here to submit your question to "It Depends: Q&A with Content" & receive a free gift in the mail if your question is selected to air on the show.

Love the show? Let us know with your 5-star review & receive complimentary access to the "6-figure private practice roadmap"

Click here to learn more about Aisha & her consulting firm.

This podcast was brought to you by the The Thriving Therapist Shop

The audio for this podcast is edited by Aleksandra V.

The music featured in this podcast was created by MH the Verb and GR Stone.

Copyright 2024 Aisha R. Shabazz

Mentioned in this episode:

Join the wait list & apply for individual coaching with Aisha

If you want to be one of the three therapists that gets a chance to work with Aisha next month, use the following link to join the waitlist and apply for individual coaching. https://aisharshabazz.com/apply

Grab the FREE 'Say YES' Checklist

Did you know how to inspire your ideal client to say YES to working with you? If not, grab this free checklist. https://aisharshabazz.com/yes

Transcripts

Aisha:

Between Telehealth freezing during.

Aisha:

Sessions at the most inconvenient time.

Aisha:

Your laptop wanting to make random updates when you've left just enough

Aisha:

time to do what you need to do.

Aisha:

And guess what?

Aisha:

You just forgot your password again.

Aisha:

But when you go to reset it, that mini little robot inside

Aisha:

says you can't use your previous password as your new password.

Aisha:

I know that we have all experienced the terrors of technology, but.

Aisha:

I wanna share with you how I use technology to help me keep my peace

Aisha:

of mind, save time and make money.

Aisha:

You know that scene and Terminator, where Sarah Connor played by Linda Hamilton.

Aisha:

Is having these dreams about how technology is wreaking havoc on

Aisha:

the world, and then her nightmare becomes a reality when she

Aisha:

finally meets the real Terminator.

Aisha:

Well, I understand why a lot of therapists are reluctant to use

Aisha:

technology in their business because it's hard to make changes.

Aisha:

But today I'm gonna break down for you the five technology tools that I use.

Aisha:

In my private practice and my consulting firm so that it can give you a little

Aisha:

bit more insight as to why technology can support you as opposed to be the detriment

Aisha:

of your private practice existence.

Aisha:

I love going off the grid and throughout the year I take what I call

Aisha:

a technology time out where I spend.

Aisha:

Extended periods of time away from technology.

Aisha:

Now, this is what I consider a true mental, physical, and spiritual pilot

Aisha:

cleanser, and sometimes it's a little bit hard for me to come back into

Aisha:

the swing of things because I really enjoy having the least amount of

Aisha:

technology in my life, despite what a lot of my friends and clients assume.

Aisha:

Now technology is something that I use frequently in my private practice,

Aisha:

and I'm imagining that you also use technology in your practice.

Aisha:

Why?

Aisha:

Because it has just become the fiber of what we do every single day, right?

Aisha:

Sending emails, you're using technology, sending text messages, you're using

Aisha:

technology, even logging onto the internet and using wifi, you are using technology.

Aisha:

It's hard to believe that, not that long ago.

Aisha:

We did not have these modern day conveniences at our fingertips.

Aisha:

And I remember when the computer first entered into our classrooms,

Aisha:

let alone into our homes.

Aisha:

So you're speaking to someone who had to transition very abruptly

Aisha:

into the world of technology.

Aisha:

And over time I have embraced it, not only in my personal life but also.

Aisha:

In my professional life as a private practice therapist and consultant for a

Aisha:

therapist, so let's get right into it.

Aisha:

The first technology tool won't come to a surprise, at least for most of you.

Aisha:

It's an electronic health record.

Aisha:

Most often it's referred to as an ehr, and there are so many beautiful

Aisha:

features of using an electronic health record in your private practice, and I.

Aisha:

Plan on creating a whole separate episode on the different features

Aisha:

and bells and whistles that I use.

Aisha:

But one of the things that is really a non-negotiable for

Aisha:

me is using self-scheduling.

Aisha:

I.

Aisha:

Cannot stand playing email and phone tag, especially when it comes to scheduling

Aisha:

or rescheduling client appointments.

Aisha:

So the reason why I offer self-scheduling in my private practice is because

Aisha:

it saves me a lot of time and it gives me peace of mind and knowing

Aisha:

that my therapy clients can schedule or reschedule their appointments

Aisha:

without having to interface with me.

Aisha:

Now, certainly I have specific.

Aisha:

Parts to my expectations and protocols internally where, you know, it's not

Aisha:

a willy-nilly situation, but I offer self scheduling because it really does

Aisha:

increase the accessibility for my therapy clients to manage their calendar without

Aisha:

having to send me a separate email.

Aisha:

The other thing that I really like about self-scheduling is I use it.

Aisha:

When I'm scheduling therapy consultations, and you might be thinking to yourself

Aisha:

what you allow people that aren't even your clients yet to self-schedule.

Aisha:

Yes.

Aisha:

So that's why I really like using Simple Practice because simple practice gives you

Aisha:

the ability to decide which appointments you can offer un self-scheduling, and it

Aisha:

has a really cool feature where you can set your availability very specifically

Aisha:

so that you don't have to offer.

Aisha:

Every appointment every day of the week, at any time of day, you can be really

Aisha:

specific with it to protect your time.

Aisha:

So if you have not started using Simple Practice, you can check

Aisha:

out the link in the show notes.

Aisha:

Simple practice often runs hefty discounts for new accounts.

Aisha:

So if you have not used simple practice before, I highly recommend that you

Aisha:

look into the show notes and use the affiliate link that I have and get

Aisha:

yourself, uh, a nice sweet discount.

Aisha:

Speaking of my therapy practice, there's another tool that I use that

Aisha:

allows me to securely communicate with my therapy clients outside

Aisha:

of my electronic health record.

Aisha:

Now, most of the private practice therapists that I talk to and work with

Aisha:

in my individual coaching programs, they are using Google Voice as one

Aisha:

of the tools to communicate with potential clients and current clients.

Aisha:

Now, I don't think there's anything wrong with Google Voice.

Aisha:

I just know that it's not gonna get you as far as you need to go when

Aisha:

it comes to securely communicating with your therapy clients, as well

Aisha:

as sending secure communications to any referral sources or offering any

Aisha:

care coordination with clinicians that are also treating your patients.

Aisha:

So this is why I use Spruce Health.

Aisha:

So Spruce Health is a HIPAA compliant cloud-based platform that allows you

Aisha:

to securely communicate with not only your clients, but also clinicians

Aisha:

and other service providers that are offering your clients treatment.

Aisha:

With Spruce Health, your communication is protected under hipaa, and this is

Aisha:

super important because as a licensed.

Aisha:

Healthcare professional, we're required to abide by the laws of hipaa.

Aisha:

So outside of using your Spruce Health application to communicate via

Aisha:

telephone, you also have the ability to communicate via text message.

Aisha:

You also receive an electronic fax telephone number cuz oh my goodness,

Aisha:

if you're still sending manual faxes in 2023, uh, We need to get you updated asap.

Aisha:

So we have text, we have bone, we have eFax, we also have email communication.

Aisha:

So if you want the opportunity to keep email correspondence specific to your

Aisha:

clients, you can actually set up a unique profile for your clients, just

Aisha:

like you set up a contact in your.

Aisha:

Personal phone and it will create a thread.

Aisha:

So everything is airtight and all together.

Aisha:

Spruce Health is also very generous with their offers, you can sign up for a free

Aisha:

trial and if you decide to sign up for it.

Aisha:

And mention that Aisha Shaba referred you, you will get a free month

Aisha:

of Spruce Health and so will I.

Aisha:

So it is truly a win-win situation.

Aisha:

The other thing that I like about Spruce Health is, And this is really

Aisha:

the feature that I haven't seen from Google Voice is it keeps your personal

Aisha:

contact information separately from your professional contact information.

Aisha:

So what I mean by that is if you are currently carrying around two

Aisha:

phones, one for your therapy practice and one for your personal life.

Aisha:

You can actually get rid of that second phone because Spruce Health

Aisha:

keeps your contact list completely separate from your personal phone.

Aisha:

The amazing thing is, is that when you dial a phone number through the

Aisha:

Spruce Health Health app, You cannot track the number that you called.

Aisha:

Now, certainly this might be making your head spin right now, and I'll definitely

Aisha:

do a separate episode all about Spruce Health, but just know that if you were

Aisha:

to lose your phone, misplace it or someone was to find it, if they looked

Aisha:

at your call log, they would not be able to tell which phone numbers you.

Aisha:

Just called and they would not be able to trace that back to your clients.

Aisha:

So again, that is something that I like to use because you just never

Aisha:

know what could possibly happen.

Aisha:

And if at any point in time you accidentally share any of your patient's,

Aisha:

P H I, you actually have to report that breach to the federal government.

Aisha:

And there's like a whole situation to go through.

Aisha:

So you don't wanna do that, just get to yourself.

Aisha:

I really enjoy communicating in real time with my coaching clients, and this tool

Aisha:

helps me not only communicate with them.

Aisha:

With my words like text message, but it also allows me to send voice memos and

Aisha:

it's separate from my personal phone.

Aisha:

So Voxer is another cloud-based platform that allows me to keep

Aisha:

my inbox a little less chaotic.

Aisha:

It's free to set up an account.

Aisha:

So you don't even need to spend money to use Voxer.

Aisha:

You can test drive it out on your own, but the reason why I really like Voxer a lot

Aisha:

is because you are able to communicate.

Aisha:

via , individual messages and you can create group messages as well.

Aisha:

I recently hosted an in-person workshop and we created a boxer

Aisha:

group so that we can continue our conversations after the workshop.

Aisha:

The main reason why I use Voxer is just to make sure that you don't have to

Aisha:

feel overwhelmed to send another email.

Aisha:

I don't know about you, but I, I love writing, but sending emails

Aisha:

and being in my inbox all day is something that does not get me.

Aisha:

Jazzed up for the day.

Aisha:

So anytime that I can send a quick message without having

Aisha:

to overthink, what am I saying?

Aisha:

Is it spell checked?

Aisha:

Did I use grammar right?

Aisha:

Are there too many commas?

Aisha:

Guess what?

Aisha:

You will always see too many commas because I'm a writer.

Aisha:

I'm not an editor.

Aisha:

But overall, Voxer is one of those tools that I like to use because

Aisha:

it allows my coaching clients to go with the flow of the stream of their

Aisha:

consciousness in between individual.

Aisha:

Calls, they are able to communicate with me and I can just pick up my phone

Aisha:

and reply and it's just that simple.

Aisha:

Another reason why I use technology in my private practice is because it gives

Aisha:

me peace of mind in knowing that I am able to protect my time, but also I'm

Aisha:

able to support my clients in a way that.

Aisha:

I might not have the bandwidth for.

Aisha:

So technology is a robot, right?

Aisha:

It allows us to extend our capacity when our human abilities are not at

Aisha:

the productivity that our society wants us to operate all the time.

Aisha:

And the thing that I like to use that gives me the ultimate peace of mind.

Aisha:

Is making sure that my website is ADA compliant.

Aisha:

Now, some of you might be thinking to yourself, what our

Aisha:

website has to be ADA compliant.

Aisha:

A hundred percent it does, and this is something that is not optional.

Aisha:

This is actually a requirement based on the American Disabilities Act.

Aisha:

Now, if you're not familiar with the American Disabilities Act, this

Aisha:

was legislation that was pass in 1990 to ensure that individuals

Aisha:

who needed additional access.

Aisha:

Two services and buildings and everything that you need to access in the community.

Aisha:

This legislation actually put it into law that most entities are

Aisha:

required to be a d a compliant as a healthcare provider, guess what?

Aisha:

You are required to be a d a compliant.

Aisha:

So, When we're talking about web presence, that actually wasn't

Aisha:

added to the legislation until 1996.

Aisha:

And there are many companies that have cloud-based software to help your

Aisha:

website stay within a D eight guidelines.

Aisha:

And the one that I use is User Way.

Aisha:

User way is very user, user-friendly.

Aisha:

When you visit any of my websites, My therapy practice website in

Aisha:

realtime wellness.com, my consulting website, aisha shaba.com or even

Aisha:

the thriving therapist shop.com.

Aisha:

You'll notice a little icon it's currently blue and it looks like a

Aisha:

person standing in the shape of a star.

Aisha:

And when you click on this icon, this opens up a robust menu of

Aisha:

options for people to adjust the user experience for that particular

Aisha:

website that they're visiting.

Aisha:

One of the things that I noticed consistently, especially when I do

Aisha:

website reviews for my coaching clients, is they do not have any application to

Aisha:

make their website more accessible.

Aisha:

And this is a huge problem because our websites have to be ADA compliant.

Aisha:

Now, I don't necessarily want you to have a, a moment where you're like, well, I

Aisha:

don't need to have a website that's ADA compliant because none of my clients

Aisha:

have, a quote unquote disability.

Aisha:

I'm just gonna pause right there and say, very frankly, you need

Aisha:

to check your bias ASAP and run.

Aisha:

Don't walk to user way.com.

Aisha:

This is something that you have to take very, very seriously and I'm

Aisha:

just gonna share with you some facts.

Aisha:

So that you can resist the urge to think that this does not apply to you.

Aisha:

Did you know that 56% of the United States population that's covered under

Aisha:

the American Disabilities Act is living in a household with internet access?

Aisha:

So your website.

Aisha:

Is on the internet and 450,000 times is the number of times that people

Aisha:

are Googling therapists near me.

Aisha:

You're assuming that this population is not going to.

Aisha:

Need a therapist or doesn't know someone that wants to start therapy.

Aisha:

So I need you to expand your mind a little bit more.

Aisha:

Now, should you only add an accessibility platform like user way to your website

Aisha:

because you wanna attract more clients?

Aisha:

No, you should do it because it's the right thing to do, but.

Aisha:

Some people I know out there will only make decisions based

Aisha:

on data and hard cold facts.

Aisha:

Some people are more emotional driven and feelings driven, right?

Aisha:

And that's okay to an extent, but I, I need you to understand

Aisha:

that this is important.

Aisha:

This is critical.

Aisha:

This is one of those things that is not optional.

Aisha:

The last thing I'll share with you is 72% of the adults that

Aisha:

are covered under the American Disabilities Act own a smartphone.

Aisha:

If you don't know how many people are visiting your website through

Aisha:

a mobile application or a mobile browser, you need to take a look at

Aisha:

your analytics and figure this out.

Aisha:

Because again, if most of the people that are visiting your website are

Aisha:

looking at it on a smartphone and then you are eliminating a huge part

Aisha:

of the population that can't even.

Aisha:

View your website in an accessible way, in a user-friendly way.

Aisha:

Well, you need to get that updated asap.

Aisha:

this will not be the only time that we talk about accessibility.

Aisha:

A lot of people assume that accessibility only means money.

Aisha:

Like, oh, I wanna be accessible, so I'm gonna offer low fee

Aisha:

services or reduced rate.

Aisha:

That is not the only way that you can be accessible.

Aisha:

And if you reduce accessibility only down to money, then you're actually feeding

Aisha:

into this misconception and toxic rhetoric that we have to desperately unlearn.

Aisha:

So I digress

Aisha:

Speaking of websites, while this is all on your mind, I know that

Aisha:

websites sometimes make a lot of private practice therapist dizzy.

Aisha:

It is a non-negotiable.

Aisha:

You have to have a website.

Aisha:

It is 2023.

Aisha:

You have to have a website because

Aisha:

if you do not have a website, You are missing out on an

Aisha:

opportunity to reach more people.

Aisha:

You are inaccessible to the people that are looking for you.

Aisha:

One of the things that a lot of therapists underestimate is

Aisha:

how valuable their website is.

Aisha:

One thing that keeps your website glowing in the eyes of Google is how many people

Aisha:

are actually visiting your website and how long they stay on your website other

Aisha:

than visiting your contact page and completing your client inquiry form.

Aisha:

The main reason why people visit your website is to learn more about you, your

Aisha:

services, and your private practice as a whole, and do you know what will help

Aisha:

them feel confident in reaching out to schedule therapy consultation with you.

Aisha:

It's your content.

Aisha:

Now, I know that the word content is a bit mysterious and vague, and it's

Aisha:

certainly on the list of business buzzwords and marketing ABCs that I have.

Aisha:

But when you hear the word content, I just want you to

Aisha:

replace it with the word resource.

Aisha:

Do you have resources that you have created that will help your potential

Aisha:

and current clients feel like they know you enough, like you enough, and trust

Aisha:

you enough to pay you for therapy?

Aisha:

One example of content that you can add to your website is a blog, and if you

Aisha:

feel stuck on how to write a blog and what to say in a blog, especially ones that

Aisha:

speak to your ideal client and inspire them to say yes to working with you, that

Aisha:

is one of the many things that you and I can work on together when you decide

Aisha:

to start individual coaching with me.

Aisha:

So the tech tool, resource that I use to help.

Aisha:

Me as I'm creating content for my website, specifically content in the form of

Aisha:

blogs, specifically content in the form of podcast for my consulting firm like

Aisha:

this Stretches Beyond Therapy practices.

Aisha:

Here.

Aisha:

I know a lot of you have this desire to have businesses outside.

Aisha:

Of therapy, right?

Aisha:

You're, you want to go beyond the session with your clinical skills

Aisha:

and your entrepreneurship know-how.

Aisha:

So using the tool Uber suggests will help you do that.

Aisha:

Uber suggests is a user-friendly tech tool that has a lot of power behind it, and it

Aisha:

will tell you not only how many people are visiting your website on any given month,

Aisha:

but it'll also give you recommendations on how to improve your s e o.

Aisha:

So seo search engine optimization is the tactic strategy technique

Aisha:

that Google really thrives off of to make sure that when people are

Aisha:

typing in therapists near me, right?

Aisha:

450,000 times a month is what the current stat is.

Aisha:

When people are typing in therapists near me into Google, Google is going

Aisha:

to scour the internet to see, well, who's out there, who's keeping their

Aisha:

website up to date, who adds new content on a regular basis, on a consistent

Aisha:

basis, who has a website that people are not only visiting on a consistent

Aisha:

basis, but also has relevant content that's keeping them on their website.

Aisha:

Uber suggests will help you identify.

Aisha:

All of the things that you need to improve upon to increase the likelihood that

Aisha:

you're gonna be found when someone hits Google with their questions and concerns.

Aisha:

Those were the five tech tools that I use in my private practice and

Aisha:

consulting firm to save me time.

Aisha:

To make me money and to grant me that peace of mind as I'm running my

Aisha:

values-based, heart-centered, ethically minded and data-driven enterprise.

Aisha:

I know that you have the aspiration to do the same and resist the

Aisha:

urge to feel reluctant and investing in technology tools.

Aisha:

This episode was jam hacked with resources, so don't forget to review

Aisha:

the show notes for a quick list of all the tech tools that I mentioned today.

Aisha:

And if you don't want to use tech tools in your business because you don't want

Aisha:

to add another expense to your balance sheet, tune into Thursday's episode where

Aisha:

I answer the question, how do I decide which tech tools are worth the money?

Aisha:

Until then.

Aisha:

Let me know what you thought of this episode.

Aisha:

If you found a lot of value in it, it would really mean a lot to me.

Aisha:

If you were to rate and review this podcast.

Aisha:

All you have to do is go down into your favorite podcast listening app.

Aisha:

Whether it's Apple or Spotify, you can scroll down and click those

Aisha:

five stars and let me know that you wanna hear more episodes like this.

Aisha:

Because putting on this show is something that I find a lot of joy in.

Aisha:

It took me a while to get up the, the confidence to

Aisha:

really put my voice out there.

Aisha:

Shortly after the pandemic started, I received an invitation to be a guest on

Aisha:

a podcast, and it was very vulnerable.

Aisha:

And after that, I really felt encouraged because the people that listened to that

Aisha:

podcast episode, they shared with me that they were inspired not only by my story,

Aisha:

but they said, you should start a podcast.

Aisha:

So they had planted that seed for me, and this is why I'm doing this show.

Aisha:

I want to be able to inspire you to take action not only in your

Aisha:

business, but also in your life.

Aisha:

Being a therapist is not easy.

Aisha:

A lot of people glamorize it.

Aisha:

And we're just here having honest conversations about what it takes

Aisha:

to thrive beyond this session.

Aisha:

So I'm so honored that you are here with me listening to this

Aisha:

show twice a week, and I will see you during our next episode.

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