This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

Today brings another exciting opportunity to discuss airline loyalty and share the story of the launch of Kris+, the lifestyle rewards app of Singapore Airlines from KrisFlyer, the rewards programme of Singapore Airlines Group.

Australia is the largest market for Singapore Airlines outside of its home base, and we were thrilled with the opportunity to hear about their achievements in such a mature loyalty market.

Our guest is Udhara de Silva, Head Loyalty Marketing (Australia) at Singapore Airlines who brings an incredibly interesting global perspective to this role.

Listen to enjoy this conversation with Udhara de Silva, from Singapore Airlinesin Australia.

Show notes:

1) Udhara de Silva

2) Kris+

3) Kris Flyer program

4) Singapore Airlines

5) Watch the full interview at www.Loyalty.TV