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Top Metrics That Drive Higher SaaS Valuations And You Don’t Know About Selling your SaaS Business Can Hurt You with Lowell Ricklefs #165
Episode 1652nd February 2022 • SaaS District • Akeel Jabber | Horizen Capital
00:00:00 00:38:24

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Lowell Ricklefs is the CEO & Founder of Traction Advising, a Hands-on M&A firm focused on helping B2B SaaS companies with >$5M ARR get acquired. They exist to help you sell your company.

Lowell has been a Founder/CEO and buyer as well as COO of a $120M public company which he brought to a $260M Exit. Startup CRO and Global VP at Rockwell. He’s also a Global Mentor, Investor, Board member and CEO coach.

in this episode we cover:

  • 00:00 - ShoutOUT Customer Messaging via SMS, Email, WhatsApp & Messenger
  • 00:50 - Intro
  • 02:37 - SaaS under $5M ARR Valuation Changes
  • 06:02 - Expected Valuation for Private SaaS
  • 09:16 - Financial Buyer vs Strategic Buyer
  • 10:43 - Top Metrics to Consider When Valuing a Company
  • 14:51  - Sell 100%, Raise VC Money & Grow the SaaS?
  • 17:29 - When is The Right Time to Sell Your SaaS
  • 20:34 - Reasons Why Founders Are Selling Their SaaS
  • 22:43 - The Advisor Work on a Transaction
  • 27:16 - Relationship Vs Cold Outreach To Approach Buyers
  • 29:31 - Lowell's Past Ventures Before Traction Advising
  • 30:51 -  Lowell's Vision While Starting Traction Advising
  • 31:46 - Lowell's Piece of Advice for His 25 Years Old Self
  • 32:37 - Lowell's Biggest Challenges at Traction Advising
  • 34:10 - Instrumental Resources for Lowell's Success
  • 35:18 - What Does Success Mean to Lowell Today
  • 36:57 -  Get in Touch With Lowell

Get in Touch with Lowell:

Lowell's LinkedIn

Lowell's Email

Mentions:

Steve Jobs

Books:

The Paradox of Choice


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