I think we all know about American Standard Plumbing... Since 1929 it has been a household brand for plumbing fixtures in your home. We sit down with Lacy Martinez from LIXIL, who is the parent company fro American Standard, Grohe, and DXV plumbing fixtures. We talk about all three in this episode. The great thing is that no matter if you are looking for an entry level plumbing fixture, or something for your large estate home they have it.

Just think... In 1940 nearly half of houses lacked hot piped water, a bathtub or shower, or a flush toilet here in the US. Look how far we have come.

This episode is jamb packed with tons of innovation, new products, and even faucets that give off filtered and sparkling water. All this and MORE in todays episode of Around the House!

For MORE information:

American Standard: https://www.americanstandard-us.com/

Grohe : https://www.grohe.us/

DXV: https://www.dxv.com/en/

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Mentioned in this episode:

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[00:00:09] Caroline Blazovsky: Hello everybody. How's everybody doing today?

[00:00:24] Eric Goranson: American standard DXV grower. And we have Lisa Martinez here from all three. Thanks for joining us today.

[00:00:37] Eric Goranson: today. So, ah, this is gonna be fun. Let's talk about the brands here because you guys cover just in these three brands here just about every home in the us and Canada, as far as how that goes in north America.

[00:00:57] Lacy Martinez: Yes, absolutely. A little backstory to [00:01:00] that. So LEL as a whole is actually a global company. It's an old company, I mean, started back in like the 1920s or so. And it's been early two thousands where you saw these three brands come together.

[00:01:38] Lacy Martinez: All of north America. So Canada, Mexico, and United States here. Cool. That's big. Cool. Yeah. And that's a big industry.

[00:01:59] Lacy Martinez: Mm-hmm yes. [00:02:00] Yeah, absolutely. I mean, if you think about it though, from an American perspective, American standard. Was started back in the 1850s. I mean, the brand has been around a really, really long time. And they were really the first one to venture, into putting indoor plumbing in. There are other brands that have been around for quite a while, too.

[00:02:25] Caroline Blazovsky: Lacy. I was just gonna say, what was American standard originally founded for? How did they become, the big brand that they are? And so it was indoor plumbing. They created the idea of indoor

[00:02:34] Lacy Martinez: It was indoor plumbing. Fascinating. Yeah, absolutely. Yes.

[00:02:48] Lacy Martinez: No more walking. That's pretty much what happened in, in in original homes.

[00:03:17] Lacy Martinez: But that is what originally happened and how they brought those products in.

[00:03:35] Lacy Martinez: Yeah, it's a great brand.

[00:03:57] Lacy Martinez: So all of the products in DXV [00:04:00] fit into one of these eras and, you say it's, it, it is less or known, but it's because it's really geared for that very specific discerning customer. Right. They're really looking to hone in on some, it's a very curated collection. Mm-hmm all of the products in, in DXV are meant to go together as a.

[00:04:23] Caroline Blazovsky: that in his home and it doesn't surprise me in the least bit.

[00:04:30] Eric Goranson: Oh, okay. Well, 30 years as an interior designer, I have my eye on stuff. And if it's gonna come into my house, I wanted to look how I want it to look. And it's just, when I was out toilet shopping, I mean, I, in full disclosure, I was a Toto person for the last 15 years.

[00:05:02] Lacy Martinez: So you like the more modern design clean I've

[00:05:15] Eric Goranson: I love it. It's beautiful. And probably the easiest toilet I've ever installed on top of it.

[00:05:36] Lacy Martinez: And I fully understand and appreciate any product, especially a heavy toilet that is easy to install

[00:05:55] Eric Goranson: I don't have to put the tank onto the bowl, all that stuff. But so [00:06:00] many of the brands out there that I've played with that are this style, trying to get your hands in, to put where the bolts are on that flat sided. I have normal sized hands. I couldn't imagine if I was a, a plumber with larger hands. I, I don't know how I'd get the bolts on some of those.

[00:06:38] Lacy Martinez: The engineers will be thrilled to hear that. One of our internal jokes is we overengineer everything here. But honestly what we are training our customers and we're giving them the idea of like what's behind a design. And I don't just mean the way it looks. I mean, on the function side of things, installation is actually taking in, taken into a [00:07:00] really heavy consideration.

[00:07:16] Eric Goranson: and then you've, you've done things like you've taken out a little material in the back behind where the bowl would be, because that way you've got some flexibility with all of that.

[00:07:46] Eric Goranson: It is designed that way, which is very cool. So hats off to you guys.

[00:07:54] Eric Goranson: but in, as the designer in me too, you guys have so many different styles that, [00:08:00] most people are more of the, when you're talking, toilets and tubs are most homes across the us fit a little bit better into the American standard brands of, into that standard, great American toilet and sync and faucet and all that.

[00:08:44] Lacy Martinez: And match so many of the lines now just because the, the goal is to make it transitional enough to where you can kind of pull together and make it your own collection. And they've tried really hard to do that. One of the things that we're doing across three [00:09:00] brands that we launched in 2020 is a universal valve platform.

[00:09:27] Lacy Martinez: But do it as an ease of install and an ease of selection as well, if you want to

[00:09:51] Eric Goranson: This valve takes this trim and oh, no, it's not just that trim. It's the four other boxes of pieces that go with that. and if the plumber doesn't [00:10:00] call you on installation day on the first installation day, which is when they're rough setting the valves. You are almost guaranteed for them to be calling you on trim out day, because you're like, Hey, I need this discussion ring when it piles

[00:10:12] Lacy Martinez: Right. yeah.

[00:10:22] Lacy Martinez: Yeah, here it comes. I've been in the, in showroom and actually the luxury plumbing industry almost 18 years now. and do you, do you remember when custom showering first came out? You had a thermostatic valve, you had a separate volume control over every component you put in a shower.

[00:10:51] Eric Goranson: hundred percent. Yeah. It looked like the inside of a cockpit of a 7 47, know, it was so it's crazy. Well, Caroline is our, is a [00:11:00] healthy home expert.

[00:11:07] Lacy Martinez: cool. Yes. And that's something I'm actually really passionate about personally as well. So it's nice to be able to tie it into work, but LEL does a wonderful job of not only sustainability, but getting back to the communities and looking into like global hygiene and sanitation and.

[00:11:53] Lacy Martinez: There are still to this day with all this amazing technology that we have. It blows my mind that there's still 3 [00:12:00] billion people without running water. It just is shocking to me sometimes. But that was started back in Bangladesh in 2013, and we've helped over 25 million people in 40 different countries with that.

[00:12:31] Lacy Martinez: But you know, that was kind of on that global perspective of things, but, if they've they've reached in, especially on the grower brand there's a lot of technology around that health and hygiene there as well. We talk about the day toilets, right? Yeah. That is a luxury. And I'm not, saying, not everybody is blessed to be able to have one of those, but it is ultimately so much more hygienic.

[00:13:08] Lacy Martinez: Why in the world, are you doing that in the bathroom? What's what's

[00:13:28] Caroline Blazovsky: I'm seeing this great need for automatic toilet tops that close for you. And there's a lot of reasons. I like that. Right. When you flush a toilet, It disturbs everything in that bowl and like launches it up into your air. You always hear about the toothbrush. Like, don't keep your toothbrush near your toilet bowl.

[00:13:58] Caroline Blazovsky: It's all sensor done. So [00:14:00] are what are you seeing with that in like future, as far as healthy homes

[00:14:07] Lacy Martinez: I mean, I, I think I'm not gonna be the only one who's gonna tell you that you're gonna see that 1000 fold on new products that are coming out. I think O T technology was already there, but it's really going to be there and it's really gonna tie into the hygienic side of things. Again, talking about like luxury products where the self-closing seats or the automatic faucets, I think you'll see that technology being pushed down into every game products that the everyday consumer can afford to have these basic hygienes.

[00:14:40] Caroline Blazovsky: I mean, it's not something, even though we consider it a luxury, I think it's something that is just essential to how we. Use toiletries and use the bathroom and things like that because of sanitary reasons. Right? Yeah.

[00:14:55] Lacy Martinez: Right. Mm-hmm to where we had to take it from, it was only a luxury product [00:15:00] to targeting again and into a necessity for the em, everyday home that they, that everybody needs to have access to these types of products. Yeah.

[00:15:16] Eric Goranson: That's correct. And it'll flush the toilet for you? Yes, absolutely.

[00:15:35] Lacy Martinez: And that has been one of our number one sellers. We cannot keep that product on the. And it works really well to get the cadet itself is one of, is our number one selling toilet. And to be able to put that technology in there has really helped a lot. What does the sensor do? It's interesting. You,

[00:15:54] Eric Goranson: Oh, oh, that's just just to flush the toilet basically. I mean, that's the cool thing is you just putting your hand in front [00:16:00] of it and it's, it's flushing the toilet for you. So it's really cool. Lacey. I wanted to go back on that water thing that you were just talking about for a second. When, how lucky we are in north America to have running water in our homes.

[00:16:36] Eric Goranson: And then over two weeks we would drill a wa a well, put water, get water running, and we put PVC pipe out into these places. So they could have, water outta this. Well, but what's interesting was, is we filled up that we had a big tank to store water, so they didn't have to run the, the well all the time cuz they didn't have power either.

[00:17:23] Eric Goranson: And so it's just absolutely amazing to go from that. And I had a hard time. The first time I came back from that, I came back and I had a design. Like 10 hours later after landing. And I'm like, I just spent in another world and it was really wild. And I won't even talk about it's a horror movie. What the toilet situation was, they were pits were meal worms, and we'll just leave it at that.

[00:17:57] Lacy Martinez: Yeah, it's, it's great. We're, we're actually [00:18:00] launching a product here in north America as well. We're starting a particular project in Alabama to help those less fortunate here in the Americas.

[00:18:19] Eric Goranson: that's great. And to twist that back into what we were talking about before I interrupted you about the cadet touchless ger high toilet, first off, I think all toilets, cuz I've got bad knees should be higher toilets.

[00:18:36] Lacy Martinez: my degrees

[00:18:55] Eric Goranson: That touchless flush is great for that. That is all. Back [00:19:00] down to personal hygiene, cuz you have technically less to wash off your hands when you're done.

[00:19:14] Lacy Martinez: You can have the automatic seat pop up. You can have a seat. You can have the B day do everything it needs to do. It can flush automatically for you. You can run your hands underneath the faucet without touching anything and essentially leave that bathroom, right. Without touching anything with your hands.

[00:19:36] Eric Goranson: My mom would've hated that when I was a kid, cuz I, I would've walked in there and she'd gone. You wash your hands. I go, didn't touch anything. yeah,

[00:20:08] Lacy Martinez: They literally plum right into your water line. It TA it took me 10 minutes to install one. And that is just easy, simple to use. There's no power with that. It's manually operated. I live in North Carolina. And I will tell you, it's maybe a little chilly in February, I'm on the coast. But other than that, I mean, though, it's the water temperature that is coming in your home, it's affordable, it's clean.

[00:20:44] Eric Goranson: grow up. Absolutely amazing.

[00:20:51] Caroline Blazovsky: They may say, well, I don't need this. I don't need something that doesn't prevent. Me, I'm clean. When I go into the bathroom, it's a luxury. When we test [00:21:00] surfaces, the number one contaminant is fecal matter and E coli. And this ends up in your restaurants, on your foods, on your plates, all over your home.

[00:21:24] Caroline Blazovsky: They come out, they touch your plates and cups at a restaurant and boom, you've got E coli or, and Taraba or any one of these funky salmonella that grows in these spaces. So it's so important to have bathrooms be like this. This is the future. Not, it's not a luxury. It really is important for all of us.

[00:21:42] Lacy Martinez: Absolutely, on that 8,200 and, and American standard has one also on the, their, their B day as well. They have a, it's a technology called the plasma cluster technology. And it is essentially like this blue UV ion light that comes on. Once that seat goes [00:22:00] down. and it truly sanitizes the bowl.

[00:22:09] Eric Goranson: flush. Nice. See, now I'm now I'm feeling like I need to upgrade.

[00:22:25] Lacy Martinez: I don't wanna say warranty. Like it's built to last the lifetime of the mail in there. Amazing.

[00:22:43] Eric Goranson: So that was, my first real bday toilet seat that I had at house at the house and. That I've had at my house just because I was moving between houses. We were, it was not a house that we were gonna stay in. So I'm like, I'm not gonna do what I wanna do until I got there. I put that in and I tell you what [00:23:00] my wife, Julie is, was not a big fan of the seat when it first came in.

[00:23:30] Eric Goranson: Put together toilet seat that says it's a be day toilet seat. It's much more like a garden hose, but, and then you get up to that, it's I tell you what, after that, it's, it's hard to step back into anything last, just because it's kinda like having that nice heated seat in the car. You don't want to have it after you've had it.

[00:24:09] Lacy Martinez: We were talking about touchless faucets while ago and American standard. What they actually do is, that one is completely touchless. So you can put your hand in front of it to turn it off or to turn it on, but it has a switch on the window, so you can actually turn that off. So if grandma's coming over and she doesn't want anything to do with that, you can just turn that little window off and then she can go right back and use the product.

[00:24:43] Caroline Blazovsky: still an issue with products? We've talked a lot about sinks and faucets and going lead free was a big issue.

[00:24:53] Lacy Martinez: anymore? It's pretty. Yeah, no. I mean the, the big focus now, I mean, that's pretty much all gone. The big focus [00:25:00] now is just trying. To come together nationally on water regulations. Right? So, there are certain places and states that dictate what we do all across the country.

[00:25:25] Caroline Blazovsky: we see it cuz I test a lot of water. So the big issue now we're seeing is PFAS, right? PFAS and P F OAS and P F OSS are ending up.

[00:25:59] Lacy Martinez: [00:26:00] Yeah, I, I definitely I think you'll most likely see, we'll probably start with one, probably with grow it in something like that, and then kind of push it over. But, I mean, you, you are so right. I mean, that is something that I personally think, in, in new construction, all of these things that we're adding to homes that RO systems or some type of filtration system should just be built automatically in, in new homes.

[00:26:27] Eric Goranson: see that forward speak of filtered water. Can we talk about the grower blue right now? That thing is so cool. Yeah. Have you seen this? Oh, I'm excited.

[00:26:38] Eric Goranson: Okay. this is their . This is their sparkling filtered water out and chilled out the

[00:26:52] Lacy Martinez: It is the size of about a kitchen faucet now. It has two waterways, so Caroline, to your point. So one is just regular [00:27:00] water and then there's a separate waterway for the filtered water. So you can have cold, still filtering water. You can have it as medium sparkling water, or you can have it as full sparkling water.

[00:27:26] Caroline Blazovsky: give her one of these Eric. I have to give her.

[00:27:38] Eric Goranson: Yeah. Lacey sent me one of those to play with at the at design and construction week when I was up on the home tech stage, cuz that was one of those things that the builders and designers and remodelers out there were. that will do what, how big is it's ING for them. So it's you,

[00:27:53] Caroline Blazovsky: lot of

[00:27:57] Lacy Martinez: Yeah. It's size about a regular kitchen [00:28:00] faucet. And then the space underneath would take up it's a little bit bigger than like a, a garbage disposal. I mean, it's because it's a different shape. Yeah. Almost

[00:28:13] Eric Goranson: It's like your computer tower going in there. And then there's, a couple little filters and, and stuff. It's super cool. Easy to hook up. I first looked at the box and again, you're like, oh wow, what is this? And then I started looking into it and it's super simple, how it hooks up. It's you guys made that again?

[00:28:32] Lacy Martinez: Yeah. Several different filters. There's actually the, the there's a good, better, best, and the best has the magnesium put back into the water. We always talk about, how deficient everybody is at magnesium. So it does put the magnesium back in the water for you. It does have wifi and Bluetooth capability.

[00:29:02] Eric Goranson: another one of those cool innovations that it's like, wow,

[00:29:05] Lacy Martinez: My

[00:29:06] Lacy Martinez: it

[00:29:22] Caroline Blazovsky: So that's wonderful that you have that.

[00:29:46] Lacy Martinez: I now have 130 gallon reef, but through that I learned I only have like free fish. But I have corals and I have learned how to aquaculture them. So now I grow them for sustainability and to be able to [00:30:00] flag them back out to people. Because we are losing so many corals around the world due to like climate change.

[00:30:30] Lacy Martinez: So it's, it's very interesting.

[00:30:34] Lacy Martinez: That is very cool. I like it. A touch water personally. And there you go. And get away from it. There

[00:30:58] Eric Goranson: And we see that now, [00:31:00] but where do you see the, this going? Because it seems that man, there are so many different directions that plumbing has gone over. Even the last 20.

[00:31:22] Lacy Martinez: And now there are so many different finishes and so many different manufacturers, right? It used to be like a top. Two or three, and now you can get products from all kinds of different manufacturers. I do. I am starting to hear rumblings of it's overwhelming with all the different options and choices.

[00:32:00] Eric Goranson: could see that I could see that, cuz I like that.

[00:32:21] Eric Goranson: Let alone, your traditional home.

[00:32:39] Lacy Martinez: But I do think it will trend out I do think some of the finishes will stay. I think satin brass bras tones will stay probably another five years or so. But I do think it all comes back around those. You'll see Chrome kind of makes that big approach. You're starting to see it now where it's just kind of keeping things clean and, and simple.

[00:33:19] Lacy Martinez: It's interesting. I

[00:33:20] Caroline Blazovsky: go ahead, Carolyn. And when I redid my shower, so I wanted to do, I did my bathroom. It was a remodel. The house was originally like 1960s. So I wanted to do a, all green remodel in the bathroom. And I did exactly what you did not consciously. Right. I went with a very streamlined approach.

[00:33:59] Caroline Blazovsky: So I think what you're [00:34:00] saying is, is right on the money. I mean, cuz I've experienced it myself,

[00:34:14] Lacy Martinez: he likes the luxury air,

[00:34:19] Caroline Blazovsky: And I'm like, get in and I'm like, I don't wanna like touch any poop or

[00:34:52] Lacy Martinez: So it is still trying to build out these bathrooms or your home, not just your bathroom, your entire home to where you can [00:35:00] really retreat. Mm. I don't think that trend is going anywhere. I think you're gonna see that expand. Huge. I mean, I think that's gonna be a really big thing and same thing. So I do like think simple and clean in my showers too, but I want them to perform really well.

[00:35:33] Lacy Martinez: So for people where like me, I need to wash all of my hair and I need all the stuff to come out, especially I use like, no sulfates or anything like that. Sometimes it's harder to get that out. So it's nice to have products where you can, it's still function, but it's, I have the same system you

[00:35:48] Caroline Blazovsky: That's funny that we put in the same and really you can't see us, ladies and gentlemen, but we have long hair and you need this. I need the pressure to get all the shampoo and stuff outta my hair. Yes. You need the pressure. So I went with the same [00:36:00] system. She did

[00:36:03] Eric Goranson: Well, and, and the funny thing is too, is, is that that's not a crazy expensive system that you put in there with that shower head. That's not some wild luxury piece that is just something that, makes you function your day. You're actually using probably less water. Because you've got the pressure there.

[00:36:31] Lacy Martinez: you? And

[00:36:36] Eric Goranson: imagine us. Exactly. So it's, it's, it's that thing it's like, I'm not gonna save any water today with that shower head, just because it's gonna take yeah.

[00:36:51] Lacy Martinez: Function is key at the end of the day. That's what you need it to do, right. It can be beautiful, but if it doesn't work. Then you know what, what's, [00:37:00] what's the point. It's very disappointing to, to have that.

[00:37:17] Lacy Martinez: yeah.

[00:37:29] Lacy Martinez: yes.

[00:37:44] Eric Goranson: Something less than a 3.2 or a 3.5 gallon flush. But to be honest, the toilet manufacturers had not caught up with the technology when they said everybody's going to 1.6 gallons. And so for the first five to seven years, it seemed [00:38:00] everybody was flushing that toilet two or three times and using way more water than the 3.2 gallon they were trying to use.

[00:38:16] Lacy Martinez: there absolutely was. And I was still consulting with customers when that, when that was all happening and. I mean, people would come in with a chip on their shoulder. I don't want that toilet. I mean, they, yes, there was a black market looking for those toilet.

[00:38:38] Eric Goranson: Oh, oh seriously. They was, yeah. Yeah.

[00:38:51] Eric Goranson: it was funny. I mean, people would walk in and, it was funny.

[00:39:17] Lacy Martinez: Yes, that that would bring up very heated debates in, in the showrooms with, with customers. To the point where sometimes it was a little awkward, you just had to kinda like walk away and let the couple kinda happen out and come back a few minutes later. So yeah, more

[00:39:34] Eric Goranson: Why don't you discuss it? I'll be back. Let me get this phone call real quick. It seems important in home

[00:39:38] Caroline Blazovsky: deal a lot with that. It's like making sure couples don't separate at the same time, we're helping them. Do home improvement. It's really scary.

[00:39:53] Eric Goranson: only once that I have to threaten to call the police and that was very awkward.

[00:40:26] Eric Goranson: It's my belief that you really get what you pay for with toilets. What's your opinion on that lace.

[00:40:44] Lacy Martinez: There's a reason there's retail and, and trade mm-hmm and, wholesale, because they are made differently. They are made with different components. They are made in different factories and, and they are done for those particular [00:41:00] reasons. They're trying to. A mass economies of scale to some point, and then the other side of it is these, these other people are willing to pay for the engineering, right?

[00:41:25] Lacy Martinez: Huge. There's a really big difference between what you're getting as far as a brass head versus like, plastic components, or sometimes it's not even plastic. It maybe could just be rubber. So that is really done for very specific reasons. And that is why they're there. The guy who's building the 400 house subdivision and they're, hundred thousand dollars homes.

[00:42:06] Lacy Martinez: And that is where you have to be able to blend the two, but they're, they're completely different audiences and they're totally different products. Lacey, if someone

[00:42:25] Caroline Blazovsky: Right? So, so they know they're on a budget, but they really do want a higher end product or a better product. I mean, we know these products are built with better quality and that's important. These rubberized products, when my clients come to me, I, I don't want them purchasing a lot of these cuz they're in direct contact with the body.

[00:42:54] Caroline Blazovsky: If they're on a budget, do you recommend there's places they can go? Is there a way to find discounts on some products? [00:43:00] When they're maybe a year old or something like that, that can help someone.

[00:43:24] Lacy Martinez: This is a big. Portion piece of going back to that brick and mortar location, right? Most of these places do not charge for these consultation services. Go to them, get their knowledge. That's what they are there for. They're hell they're they, they are consultants. They're there to consult with you and, and you, and that was the, and I did that for years.

[00:44:03] Eric Goranson: Great point, great point. That's It's such a debate out there. You know what I mean? It's just such a debate that you see out there between people before we wrap up Lacey, is there stuff that we haven't talked? Do you have some new products and stuff that are getting ready to come out for the summer or anything

[00:44:20] Lacy Martinez: We do. We do. So actually in grow, we just started to launch our bro a spa. So you will see over the next year several different spa products. That'll come out again. Here we talk. You can piece these things individually, or you can build that total spas. We have these new retractable body sprays that work on water pressure and are still working on that less than one gallon per minute, but they're completely flushed with the wall.

[00:45:04] Lacy Martinez: And that is the Etro collection. So that is fireplace sinks and an entire new faucet collection. Which for DXC, we have not had quite a while and that one's in the matte black and in the satin brass, and those mixed tones that you talked about. So, kind of right on trend with that. So that is what we have out immediately, but the we actually already have a three to five year roadmap plan, some other things coming, but you'll see a lot around univers.

[00:45:35] Eric Goranson: One thing I like about DXV is I do love your apron front sinks in there. Those are really cool. And there's some cool designs in there with the, with the front face of that, that I think is innovative and different. So if you're out looking for that country look or even contemporary look, apron, front sink, there's some cool ones out there.

[00:46:08] Eric Goranson: Super cool for that contemporary application or even transitional, you can put that in a lot of different styles out there.

[00:46:21] Lacy Martinez: I mean, I could sit on here for hours. I know we it's big groups talking to you guys. I, I think the other thing, we were just talking about, showers and so with grow up that smart control, we were just talking about the control tower mm-hmm kind of thing.

[00:46:59] Lacy Martinez: So you could [00:47:00] run three different products. Off of this one valve and you can actually just install a secondary vine control one and run six products off of one thermostatic valve. Nice.

[00:47:17] Eric Goranson: for that one. because pretty, I mean, that's a pretty cool crowd. Well, here's, what's cool about that. Is that from the, from Caroline, from the healthy side of that is that is only one hole through the side of that shower membrane that. So that is one less place. You are taking all these different controls that have a tendency to leak around the trims because the installer, maybe didn't put it in there, or the homeowner didn't follow up with the caulking procedures a year or two down the road.

[00:48:01] Eric Goranson: Thanks for coming on.

[00:48:05] Eric Goranson: You too. Hi, I'm Eric

[00:48:07] Caroline Blazovsky: Caroline B.