You started your business to work in line with your values and purpose.

A business that not only supports your family and lifestyle but feeds your soul and lights you up. But balancing your time and family life, with your mission and dreams is a struggle.

Would you like it to be easier?

Then, this is going to help you sooooo much!

This week, Jo is talking about leverage and scale in your coaching business.

Maximising Your Impact and Scaling Your Coaching Business (00:01:28)

Jo discusses the importance of scaling and leveraging your coaching business to reach more clients and make a bigger impact. It explores the reasons why coaches may want to scale their business and offers strategies for transforming a 1-to-1 coaching model into a 1-to-many model.

The Power of Leverage in Coaching (00:08:03)

This section focuses on the concept of leverage and how coaches can make their existing assets work harder for them. Jo discusses leveraging marketing efforts, such as repurposing podcast content into blog posts and social media posts. She also mentions automation and standardised processes to save time and energy.

Practical Steps to Scale and Leverage Your Coaching Business (00:09:26)

Jo provides practical steps for coaches to start scaling and leveraging their coaching business. She suggests assessing current offerings for adaptation, creating webinars or short courses, and identifying tasks that can be automated or delegated. The importance of filtering decisions through the lens of scale and leverage is emphasised.

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Hello and welcome to Women in

the Coaching Arena podcast.

2

I'm so glad you are here.

3

I'm Jo Lott, a business mentor

and ICF accredited coach

4

Microphone (Samson Q2U Microphone):

and I help coaches to

5

build brilliant businesses.

6

I know that when you prepare to enter

the arena, there is fear, self doubt,

7

comparison, anxiety, uncertainty, shame.

8

You can tend to armor up and

protect yourself from vulnerability.

9

In this podcast, I'll be sharing

honest, not hype, practical and

10

emotional tools to support you to make

the difference that you are here for.

11

Dare greatly.

12

You belong in this arena.

13

Welcome to episode 41 of

women in the coaching arena.

14

I am so glad you are here.

15

Today, I'm excited to talk about

something slightly different than I

16

normally talk about in this podcast.

17

So it's about maximizing your

impact and how you can scale and

18

leverage your coaching and expertise.

19

This is pretty much how I run my business

because my goal is to help a million

20

coaches to successfully grow their

business and make the most of their

21

coach training just slightly ambitious.

22

So, if I am acting in accordance

with my goal, then I need to have

23

a leverage model, which is why I

do have, a group program to help

24

as many people as I can to do this.

25

This means a lot to me because there

are so many coach training organizations

26

churning out coaches who have absolutely

no idea that it's actually going to

27

take quite a lot of work after that

qualification to grow their business.

28

So I'm on a mission to help more

coaches to actually sell their

29

coaching and actually get to do that

work that they have trained for.

30

Obviously it's a transformational journey.

31

It helps you with your own self-awareness

and there are so many other benefits.

32

But if you do go into it, wanting to

set up a coaching business, I really

33

want to help more people to actually

do that and be aware that this might

34

actually take a small bit of work.

35

So, if we're thinking about why you might

want to scale and leverage your business.

36

Maybe you have a big goal to help

as many people as you possibly can.

37

I think many of us have learned a

lesson in life perhaps, and we want

38

to share our learnings from that

lesson so no one else has to suffer.

39

It's a bit like when you hear the really

terrible instances happen in people's

40

lives and they dedicate their entire life

to campaigning so that more people don't

41

have to go through what they went through.

42

And I think a lot of

coaches want to do that.

43

That's certainly why I do this work.

44

Because you're essentially

saving your former self.

45

Creating what you wish you had.

46

There may be other reasons why

you want to move to this model.

47

Maybe you have really limited time.

48

Like I do.

49

I work school hours only.

50

Term time only.

51

So you do have really short

amount of time in your day.

52

By the time you've done your

marketing and all your things.

53

It's something that you have

to balance alongside your work.

54

So let's start with two pivotal words.

55

That I would love you to think about

if this is your goal going forward.

56

So those two words are scale and leverage.

57

These aren't just buzzwords.

58

They are the cornerstones of transforming

your coaching business into one that

59

can help as many people as possible.

60

In the most effective way.

61

So, what do they mean in the context of

coaching or knowledge-based businesses?

62

It's about expanding your capacity to

be able to sell more clients without a

63

proportional increase in your workload.

64

Scaling is about expanding your

capacity to serve more clients without a

65

proportional increase in your workload.

66

And leverage on the other hand is about

utilizing your existing resources.

67

That might be your intellectual property

or systems that you have created.

68

So in this episode, we will

talk about how you can maximize

69

your output and efficiency.

70

Starting with your coaching capacity.

71

Let's say for argument's sake,

you have a capacity of 10 clients.

72

And that is your limit given

the hours that you have with

73

your current one-to-one model.

74

But what if you could reach not just

10 clients, but a hundred clients.

75

Imagine the impact that you could have,

not just on your business, but on the

76

lives of those additional clients.

77

This is where scaling and

leverage come into play.

78

This is something I'm working

on a lot at the moment because

79

I do run a group program.

80

So I have a scalable program.

81

But in all honesty, it does currently

require a lot of my energy in order

82

to give my clients the best results

and so I'm constantly working on how

83

I can improve my processes while still

providing the knowledge, love, care.

84

For them to be seen, heard,

celebrated, championed.

85

All of that is super important for me.

86

So it's something I'm working on a

lot at the moment, and I'm excited

87

that yesterday I had quite an

exciting conversation with someone.

88

That may be really pivotal

in my future program.

89

Because I don't want to create a lost in

the crowd program because there are a lot

90

of them out there where you will sign up

and you won't know anyone and you won't

91

feel like a valued part of that community.

92

But if I want to continue my mission,

which I do, then need to think long

93

and hard about how I can bring in the

elements that are super important to me.

94

And create a scalable way of doing them.

95

So a really simple example is

that I currently order lots of

96

little gifts to send my clients.

97

I order personalized cards and

then I order the envelopes and

98

then I handwrite the label.

99

And then I go down to the post office

and post them in this lovely package.

100

But eventually I really need to

have a company that I can say.

101

Here are five people's

names and addresses.

102

Instead of it being me, taking my

time and energy to do that task.

103

Personalization is my value that I

want in my business, which is why

104

I'm at this point now where I need to

consider how I can continue to offer

105

the personalized time energy thought,

love care I want in my business, but

106

with other people supporting me to

automate some of the things I do,

107

the gifts being a perfect example.

108

So let's talk about

strategies for scaling.

109

To scale your coaching

business, you really need to

110

rethink your delivery model.

111

So how can you transform your one-to-one

coaching into a one to many model?

112

This might include creating online

courses that people can do at

113

their own pace, or group coaching.

114

Or there are other models, like the

membership model where it's a lower

115

cost, but they get the training and a

little bit of support, but usually it's

116

not as extensive as a group program.

117

So we need to think about how you can

package your knowledge and expertise

118

up in a way that's accessible and

valuable to a larger audience.

119

Let's move on to the power of leverage.

120

So leverage is making your existing

assets work harder for you.

121

This might be in your marketing.

122

So for example, I create this podcast

and what I do to leverage the podcast,

123

the energy I'm putting in now.

124

Is I ask my VA to turn this

podcast into a blog post.

125

She also turns it into a LinkedIn article.

126

That's two extra things

I've done with my podcast.

127

I also now use my podcast to create

all of my social media posts.

128

So that is how you can leverage

what you are currently doing

129

to really multiply the impact.

130

I could go way further.

131

For example, I could add this to YouTube.

132

I can create short reels from

what I'm saying and sound bites.

133

So it's about constantly thinking, okay,

I'm putting all this energy into this.

134

How can I make the most of it?

135

This could be automation.

136

So things like the best emails

that you've ever sent to your list.

137

How can we bring those

into your nurture sequence?

138

How can we have standardized processes

when someone signs up to work with you?

139

How can we really help things be

seamless so it doesn't take your

140

time and energy again and again.

141

Let's move into the practical

steps now to scale and leverage.

142

What are those practical steps

that you can take right now?

143

I would start by assessing

your current offerings.

144

Seeing, if you have anything already

that can be adapted for larger audience.

145

Maybe you have a really popular

coaching session or program, maybe

146

you have a great way of helping people

find their strengths or their values.

147

Can you create a webinar

or a short course?

148

If we're looking at your processes,

where can you automate or delegate tasks?

149

Remembering that if this is your

goal, every decision you make from

150

now on should be filtered through

this lens of scale and leverage.

151

Instead of replying to a client

once with yay, I'm so glad

152

you're joining the program.

153

You can have a template that you can

use time and time again, so we can

154

eventually automate that entire process

so you can help more people in less time.

155

So as we wrap up today's episode, I would

love to leave you with this thought.

156

Scaling and leveraging aren't

just about growing your business.

157

They are about multiplying your impact.

158

This is why I do this work.

159

It's not really about growing my business.

160

It's just this complete mission

to help more coaches to create

161

amazing coaching businesses.

162

So, if you are ready to take this

journey, I would love to guide you.

163

Creating a group program that

is a raved about program.

164

So we don't want to create a program

that is your second rate service.

165

I want to help people to create a

group program, which is a flagship

166

program that they become known for.

167

Where they have more case studies raving

about the program than anyone else.

168

I strive for this in my business.

169

You are very welcome to look

at my website and my case

170

studies, joannalottcoaching.com.

171

And you'll find that most people rave on

about working with me, despite the fact

172

we have never worked one-to-one together.

173

So that is the impact that I want

people to have with their group program.

174

A program where they have designed

the most amazing supportive

175

environment that gets results.

176

So, if you are ready

to scale and leverage.

177

Usually this does mean you

have sold your services before.

178

You have some sort of audience, or maybe

you have a strong network or organizations

179

you're wishing to sell your program

to then I would love to invite you to

180

apply for my new program which will

help you to build a premium flagship

181

group coaching program or online course.

182

We start on Thursday, the

183

UK time.

184

It is a 12 week program

because I've thought long and

185

hard about making it longer.

186

But actually is something that

you need quite a lot of energy

187

behind to really make it work.

188

It's not something you can really drag out

or you will procrastinate and lose energy.

189

So we will be done by Easter.

190

You can then have your program out there.

191

I will be designing it so you can presale

your program within the first four

192

weeks of 11th of January if you wish to.

193

And so that you can launch it within

the period of us working together.

194

If that's too soon for you, you will gain

lifetime access to the training portal.

195

So you can go through this

process at your own pace.

196

Anytime you want.

197

If you are interested, I have eight

spaces available for this program.

198

It's the first time I've run it.

199

So I'm offering an incredible

200

monthly installments of 750 pounds.

201

This isn't something I have on my agenda

as a permanent thing in my business.

202

This is a one-off program.

203

I am starting on the 11th of January.

204

So if you want to do it, jump in, then

this isn't an evergreen program . So,

205

if you are thinking about moving to a

scale and leverage model and you are

206

looking for sign that this is the time.

207

Then this is your sign.

208

If you have already created a group

program or launched there, and it hasn't

209

been successful, particularly in the past.

210

This is still for you because there are

often really small things you can do.

211

Like for example, I noticed with a

lot of my clients who do this is they

212

don't actually launch their program.

213

They maybe put one post out saying.

214

I'm launching this thing and

then I never see it again.

215

And there is a psychological buyer

journey you need to take people

216

on and it does require a launch.

217

In other words, a lot of energy behind

what you are doing to really help people

218

to feel excited to take that next step.

219

If that is you, I would love to help

you to make it happen this time.

220

Thank you for listening

to today's episode.

221

I will leave you with my favorite

reminder to trust yourself, believe

222

in yourself and be the wise Gardner

who keeps on watering the seed.

223

Thank you so much for listening to this

episode of Women in the Coaching Arena.

224

I have a mess of free resources on

my website joannalottcoaching.com.

225

That's Joanna with an A

and Lott with two T's.

226

joannalottcoaching.com.

227

And I'll also put links in the show notes.

228

Let me know if you found

this episode useful.

229

Share it with a friend and

leave me a review, and I will

230

personally thank you for that.

231

Remember to trust yourself, believe

in yourself and be the wise Gardner

232

who keeps on watering the seed.

233

Get into the arena dare, greatly and try.