In this episode, Lindy Hughson, Managing Editor & Publisher of PKN Packaging News, talks with Simon Jones of EVRYTHNG and Michael Dossor of Result Group about smart packaging and the opportunities it will create for Australian brand owners.

The discussion includes how smart packaging supports product transparency and authenticity along with the benefits of new technology and standards that are now converging to make inexpensive intelligent packaging economically feasible. We then look to the future to discuss the opportunities that smart packaging can make available using technologies that are now in common use today, transitioning to concepts that are just around the corner as prices for intelligent packaging decrease even further.

We also review how, in addition to the opportunities for customer engagement, smart packaging can also provide benefits that help prevent food wastage and help brand owners reach sustainability goals, particularly by improving consumer recycling of packaging.

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The PKN Podcast is produced by Southern Skies Media on behalf of PKN Packaging News, owned and published by Yaffa Media.

The views of the people featured on this podcast do not necessarily represent the views of PKN Packaging News, Yaffa Media, or the guest’s employer. The contents are copyright by Yaffa Media.

If you wish to use any of this podcast’s audio, please contact PKN Packaging News via their website www.packagingnews.com.au or send an email to editor@packagingnews.com.au.

MC: Grant McHerron

Host: Lindy Hughson

Editor: Chris Visscher

Producer: Steve Visscher

PKN Packaging News - © 2020