There are few phrases in the English language more silly than “spray-on hair.”

But in the late 1980s, spray-on hair wasn’t a joke — it was a multimillion-dollar empire.

And it sold for one reason: hope has better margins than shampoo.

Now If you love the psychology behind these glorious marketing disasters-turned-empires — and you want to use those same emotional levers to attract affluent clients — go to http://www.GetWealthyClients.com.

There’s a vault of programs, books, and free resources that’ll teach you to sell transformation without a spray can