Are you adjusting yourself for certain clients without even realising it? Not in an obvious, dramatic way but the small stuff. The cancellation fee you didn't charge. The message you answered first because you knew there'd be "a thing" if you didn't. The boundary you softened because you didn't want to seem rigid.

In this solo episode, Mills gets into something that rarely gets talked about in the online business world: how the wrong-fit client doesn't just cost you time and energy they cost you yourself. And that is expensive in ways that don't show up on a spreadsheet.

Topics covered:

• The "override pattern" what it is, why it happens, and what it's actually pointing to
• The adjustment tax: the hidden energy cost of becoming a different version of yourself for specific clients
• Why responding instead of leading shifts the power dynamic in your client relationships
• How to audit your client base to identify who brings out your best work
• The structural fixes that stop the wrong-fit dynamic from building in the first place

Let's Connect:

• Come say hi on Instagram @mills_gray — DMs are always open
• A full audit to your inbox: https://millsgray.kartra.com/page/podcastaudit

Mentioned in this episode:

Book Launch

Celebrate the launch of THE REBELLIOUS LEADER! A business book for women done playing by the rules.

Book Launch AD