You probably know a team leader who also happens to sell the most homes on his or her team. How can you avoid having to rely on yourself to keep the team afloat? What are the systems you need to put in place to make your income more predictable? How can you make a listing generate 5 income-producing activities?

In this episode, I talk about the systems that can grow your business and get you out of production.

• Tn order to grow, you have to track all of your actions and tweak the system until your actions make sense for your income.

• The funnel starts with the first meaningful conversation you have, followed by the appointment you set, the meeting, the signing process, and the closing.
• The recruiting process should be built around a system as well. Just by doing this, you can ensure that the people who reach the final stage of the interview process are a good fit for your team.

The best way to start putting together a system is to look at profitability and make tweaks when it comes to lead sources. In order to know your numbers, you have to find out where your leads are coming from, how much you pay per lead, and which sources have the highest converting leads. This way, you can figure out whether your lead sources are the problem or if your conversions are too low.