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Email First Essentials: Building a Consistent Conversion Machine
Episode 432nd October 2025 • Growing a Deeply Rooted Business • Jessica Walther & Rachel Lopez | Rooted Business
00:00:00 00:13:15

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Is your email list quietly underperforming? You’re not alone and the issue isn’t always the content. It’s what’s happening under the hood.

In this solo episode of the Deeply Rooted Business Podcast, I’m breaking down three of the biggest silent killers that could be sabotaging your email list’s ability to convert—plus the mindset shifts and strategic fixes to turn your list into a reliable revenue stream. Whether you're ghosting your new subscribers, trying to be everything to everyone, or relying on outdated automations, this episode will help you course-correct and reconnect.


In this episode:

  • 00:45 Why you need to stop attracting unaligned subscribers
  • 03:31 Neglecting your sequences + optimization
  • 06:18 Lack of segmentation
  • 09:22 How to turn your email list into a calm, consistent conversion machine


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Meet Your Hosts


Jessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.


Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .


Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.


Connect With Us:

Jess Website

Rachel's Website

Learn with Us

Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>


Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cure

Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <<Get it Here>>

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