Shownotes
Have you ever wished you could travel comfortably without sacrificing style? Welcome to the world of Anatomie, a brand revolutionizing luxury travel clothing with a blend of comfort, functionality, and timeless fashion. This week, I have the pleasure of sitting down with Kate and Shawn Boyer, the dynamic duo behind Anatomie, to discuss their journey, the ethos of their brand, and the exciting future of travel fashion.
Kate and Shawn emphasize the importance of listening to their customers, which has guided their brand’s evolution from athletic wear to luxury travel attire, and overall product development strategy. They delve into how direct feedback and trunk shows with customers have shaped the design and product offerings of Anatomie.
They discuss the challenges of running a business as a married couple, stressing the importance of a strong, supportive team and clear management strategies. They talk about making hard decisions and knowing when to step back and let others take the reins as they scale their business.
Kate and Shawn share their insights into upcoming travel and fashion trends, and how Anatomie continues to focus on versatile, multi-functional pieces that can seamlessly transition through seasons and occasions. From cozy leggings with leather trims to perforated leather jackets, their upcoming collection promises to maintain the brand’s core values while offering exciting new styles.
We talk about:
- 00:00 Intro
- 01:10 Introducing Anatomie: A Luxury Travel Clothing Brand
- 10:38 The Evolution of Anatomie: Listening to Customers
- 16:34 Challenges and Triumphs: Building a Business Together
- 21:42 The Philosophy of Travel and Entrepreneurship
- 36:32 The Importance of Adapting in Product Development
- 37:02 Innovations in Fabric Technology
- 42:39 Customer-Driven Product Development
- 47:21 Travel Trends and Destinations for Fall 2024
- 55:13 Fashion Trends for Fall 2024
- 57:57 Rapid Fire Questions and Life Lessons
Connect with Anatomie
Connect with me
Thanks To Our Sponsor:
