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Resisting accountability even when you know it works
Episode 1822nd January 2026 • The Momentum Experiment • Cat Mulvihill
00:00:00 00:14:03

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Why resist something you know it works well? In today’s episode, I’m sharing about how even when I know I’m more likely to follow through when I have external accountability, there are still times I resist it. I explore what’s going on, and questions you can consider if you are doing it too.

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Transcripts

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You know those moments when you know what you should do, but even when

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you know better, you still don't do it. It is one of the reasons

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I created the Momentum formula to help people when they

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find themselves stuck and not doing the thing that's in their best interest.

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And if you've heard me talk about the formula, you've likely heard me talk

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about accountability. It's a helpful tool for so many people

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who are far more likely to follow through on something when there's external

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accountability. But what happens when accountability

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is the thing you're resisting? When it's the thing you know you should do because

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it works well for you, but you still don't do it?

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That's what we are exploring today. Why is this happening

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and what can you do about it? And if you are listening right now and

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you're actually not someone who needs external accountability, you

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decide to do something and you follow through, then this episode still might help

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you as a way to support other people around you

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who do work well with it and who might need it in order

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to follow through more effectively. Now, I speak from

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firsthand experience here. I have been very open about how I

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will struggle with follow through when there's no real deadline or what

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I call true accountability. If I set my own

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schedule and my own deadlines, I know there's a really good chance that when the

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time comes I'm going to do something else, I'll put it off.

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And this lack of external accountability in my brain

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is like a lack of urgency. And my brain tends to

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respond better to urgency when there's a real deadline.

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So let's look at the reasons this might be happening. And

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spoiler, a lot of this is mindset, but there are some other

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reasons that could get in the way. So before we get into the mindset

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stuff, let's look at a couple of the other causes.

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First, I always like to look at the idea of is this a logical roadblock?

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There's just something in between, whether that's information, skills,

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et cetera. When you are looking for external

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accountability to help you to follow through on something that matters to you,

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sometimes there are a lot of options or a lot of things to consider.

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And that can actually feel very overwhelming when we just have so many options to

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choose from and you're not really sure which one's the right one. And if

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there's a time commitment involved, like showing up at a certain time,

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maybe there's a schedule that you have to consider. What is the cost if there

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is a cost? Not all Accountability has a cost, but some does. Is there

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travel involved? Are you actually going somewhere in person for

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this accountability and meeting up with someone? And also is it the right

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kind of structure to actually help me to follow through?

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Sometimes accountability is incredibly specific. I think a

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really good example is hiring a personal trainer to help you follow through

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at the gym with a specific plan. And when I was in my 20s,

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I joined a new gym in town and I decided to invest in a personal

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trainer. It took some planning to make sure that it fit my schedule and my

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budget, but once it did, it was the most consistent

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I had ever been with working out and getting progressively stronger.

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I had real results. Now, sometimes accountability

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is more general where you are working on something on your own,

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but you want to have support on that follow through. For

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example, every Monday I meet with a group of other entrepreneurs

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and content creators and we help keep each other accountable week to week,

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even though we're all working on completely different projects

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now. The second potential roadblock could be the

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biological one around. Is this the right fit for me? Just because there is this

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form of accountability does not mean it's actually going to suit you or that you're

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going to want to stick with it. And there are so many questions to consider

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with your preferences, like is it one to one support or

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is this maybe in a group, is it online, is it in person, is it

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scheduled check ins or meetups? Or is this done

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asynchronously back and forth? If you are working with

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someone else also, do you feel comfortable? Do you feel

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respected? And actually, when I moved to a new town

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in my early 30s, I wanted to create that consistency

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that I had with my old personal trainer who obviously was not in the same

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town as me. So I actually tried out a new trainer

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at the gym I had signed up with. She was really nice and very

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competent. She knew what she was doing. But as the weeks went on,

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I started to get the feeling she didn't really like her job. Like when

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we were together, she had to be there, I could sense it.

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And it was like she was counting down the minutes until the session was done.

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And regardless of what was actually happening in her head, to me, it

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felt like she resented being there and I did not want to be on the

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receiving end of that. And that did not last. It didn't work out. I

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stopped personal training and honestly, that experience

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impacted my willingness to go through it again, which

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leads me to the next kind of roadblock, which is

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psychological. And this is when we hesitate and we stay stuck

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because of Fears. In some cases, the fears are obvious. Like

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if you had a negative experience in, in the past and you don't want

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to repeat that, you don't wanna waste your time, that can be really

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frustrating and worrisome. If I'm investing time and maybe money

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in this or maybe traveling, I. I could feel

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reluctant to want to repeat that and have it not work out

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again. But there are a lot of cases where the

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fears are hidden below the surface. And when it comes

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to accountability, I've noticed, at least for me, there's this

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pattern of inner dialogue that I will notice resurface again

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and again and again. So I'm hearing things,

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these inner patterns and sentences. For example,

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I will say things to myself like, I should be able to do this

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on my own, or other people have no problem sticking

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to this, so why can't I? There are

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some times in my life where I do consistently follow through on things without

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needing accountability. So why isn't this working? And

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that's so frustrating. And at the heart of these statements,

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when you really unpack, comments like I should be able to and other

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people can do it, and why does it work sometimes and not others? These are

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all connected to this assumption that needing

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accountability is a weakness or maybe there's some sort of

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inferiority, that other people just are better at

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this. And when I start to unpack that, I get

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curious and ask those questions. I realize, hold on. If

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I were to ask myself if needing glasses

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makes a person weak or inferior, I would say, of course not.

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Their eyes are shaped differently and a lens helps them see

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clearly. It's a tool you can use to help you.

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Our brains are also wired differently from each

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other. And sometimes brains that respond well to urgency and

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external expectations, they can use accountability

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as a kind of support. And also, I just happen to be someone

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who needs glasses for distance. And similar

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to my experience with accountability, sometimes I get by fine without

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glasses. I start to get frustrated, though, when I

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start to struggle and I'm not wearing them and things are challenging.

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And then when I actually just suck it up and I put on my glasses,

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I'm reminded of what a difference they make. I also maybe have been

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prone to repeating like, wow, this is so much better with

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my glasses on, as if I'm learning over and over and over again.

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But wishing that I would always follow through on my

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own expectations, my internal deadlines, is

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sort of like wishing that my eyes were shaped differently.

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It's kind of a waste of energy if I tried without

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it and it's not working. Instead of just wishing I were different, then

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it's about embracing it. But what if

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you're actually fine with the idea of accountability? You embrace the

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idea, you have nothing against it. You don't think that it's any kind of weakness,

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which, by the way, I know logically this is not a weakness, but

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sometimes it creeps in. This is where

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sometimes we can still hesitate. So we're all on board for accountability,

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but we're still hesitating. This is where I think the

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accountability is not the issue. You're not

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hesitating because of the accountability, but you're hesitating

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because what happens if you do take consistent

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action on your goal or your pursuit? In other words, you

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want to follow through and you're open to using accountability. But

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what if something bad happens when you do? For example, if I give

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it a real shot, what if I find out that I'm not good enough at

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this? Or what if I fail in front of other people and that

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I don't want that to happen? Or what if this works and

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I don't really like who I become when this happens?

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What if I find out I actually just made the wrong choice and

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I've spent all this time going down the wrong path and pursuing something

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that was a mistake? Or there are some cases where

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people might say, well, what if people around me, maybe my family will start

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to resent how much time I am spending on this new

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pursuit or project. So you can see there are all sorts of different examples and

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every single person is different. But it's not actually about resisting the

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accountability. You're resisting taking action just in case something

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bad happens. And this can happen with anything where we feel stuck.

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Okay, so I just went through the roadblocks, but what

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do you actually do? And my advice is always start

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logical with a method. So what are my

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options for accountability? Sometimes we know some off the top of

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our head. You know, if we go back to the idea of strength training, a

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really obvious one is a personal trainer. But another one might be join

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a class. It could be using an app. You could get an accountability

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buddy. There are all sorts of ways that you can build in accountability,

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and there are probably a bunch you could name off right away. But there are

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also probably some other options you don't know about. And actually, I think this is

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a really good example for using AI to help you research.

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What are some options? Maybe you want in person options, local in town,

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maybe you want online options, but you can research and

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just start to gather all the different opportunities you have. And see

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if that's a good fit. Also, does it work within your schedule, your

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budget and all of that? Then switch over to

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biological with your mode. So what do you know about yourself in

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the past? What has worked before and what do I prefer?

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When have I been really consistent before and what kind of

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accountability was I using if I was using it? And also

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what are the people that I wanted to be around? What were the environments that

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actually worked really well and for things that didn't work, if you got

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burnt, what did you learn and what can you look for for the next time

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so that it is a good fit? Then finally, after

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you've looked at those two, that's where I want you to get curious about these

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hesitations and your mindset. Why am

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I resisting? Am I resisting because I just wish that I could be more

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like other people? Am I resisting this because I don't want to admit that I

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need support for this? Or am I actually just worried about the thing

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itself? And in that case, what evidence

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is there that maybe contradicts my concerns or my worries?

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And are there other people who are doing this and they're not having the same

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negative outcomes that you are worried will happen?

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And of course it's not always going to go perfectly. And if

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things do not go exactly as planned, am I still going to be okay? Do

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I have evidence behind me that says, yeah, you know what, you've

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overcome difficulties in the past and you'll figure this out.

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No matter the roadblock, the next step is taking action.

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And I know this is a part where we can kind of get stuck, especially

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if we have to make choices. We've got to make some decisions and we're worried

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about making the wrong one. This is where I really recommend

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giving yourself a time bound trial. I've talked about this

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before, but I want to mention it again. It's around giving yourself clear

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timelines to decide to prepare and then give it

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a try. You are not getting married to this idea.

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You are just testing it out. This is a trial. It's like dating. And

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I really like the 333 approach. And

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it's about testing one option for long enough to learn if it works

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well. For example, if it's a really simple choice like I just need

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to pick an app to help me stay accountable.

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Maybe you're just doing kind of a daily checklist and you want to try it.

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Give yourself three minutes to just pick an app, three hours to learn how

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it works and then try it for three days. It's really quick. If this is

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a low stakes decision. If it's a slightly bigger one, maybe you give

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yourself three hours to do some research and make a decision,

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three days to prepare. Maybe that means signing up for something,

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finding a personal trainer. We'll just use that example. And then you give maybe

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three weeks to try. And then of course, if it's, it's a bigger,

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a bigger decision that has higher stakes and is a little bit harder to reverse,

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maybe you give yourself three days to do research, three

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weeks to prepare, and then three months to give it a try. Those are

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just, those are arbitrary deadlines. But my brain really likes the three, three, three

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of it all. Is this really tiny three minutes, three hours, three

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days. Is it a little bit smaller than you can do?

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Is it three hours, three days and three weeks, or

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three days, three weeks and three months? To me, it's just, it's this

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way of saying, I'm going to give this a try. I am not committing to

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this for life. But this gives you enough information to

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know what worked and what didn't work so that you can factor that

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into maybe the next trial. If this did not work for you.

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And it might not happen right away. Finding the right fit but

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when you do find the type of accountability that really

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works, it is a powerful tool to help you

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both find and keep your momentum.

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