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002: Anatomy of a winning market entry strategy, with Marco Garcia of Nextracker
Episode 213th October 2015 • SunCast • Nico Johnson
00:00:00 00:42:17

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Host Nico Johnson and Nextracker COO, Marco Garcia, dive deep into Marco's global experience developing solar energy projects with Powerlight, SunPower, and now Nextracker as he has lived through multiple emerging market growth cycles.  Marco and his team have been present at the birth of most of today's largest solar market booms, and Latin America is no different.  We dig into exactly how they won some of the largest supply deals in the Latin America region, and what Marco has learned over the years about how to get in early and dominate a new market.

The depth of solar experience demonstrated in today's show is perfect for young developers and sales engineers who are eager to learn tips and tricks from an old pro.  From how to hit the ground running in a new country to key signs you're courting a winning prospect, Marco lays out some golden nuggets for the discerning listener.  Hope you get as much out of this as I did.

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