When a business starts to stumble, the real problem usually isn’t hidden—it’s just misread.
Maartje van Krieken talks with Elisabeth Vealey, founder of Sophius LLC, about how business diagnostics reveal what’s really happening inside a struggling company. With decades of experience in accounting, CFO leadership, and turnaround strategies, Elisabeth explains how following the cash flow exposes not just financial issues but the inefficiencies, blind spots, and miscommunication that quietly drain performance.
They discuss how financial data reflects overall financial and operational health, why leaders wait too long to ask for help, and how to build a culture that values clarity over blame. Elisabeth shares insights from her Sophius Method for “chasing the cash” to find what’s blocking growth, while Maartje connects those lessons to the operational side—where process, people, and profit intersect.
This conversation offers a clear, grounded look at how to spot early warning signs, restore trust, and bring a company back to health before problems turn into full-blown emergencies.
Episode Breakdown:
00:00 The Power of Business Diagnostics
00:38 Meet Elisabeth Vealey, Founder of Sophius LLC
05:00 The Sophius Method and Turnaround Strategies
07:50 When to Bring in Outside Help
10:30 Beyond the Numbers: People, Process, and Performance
14:20 Breaking the Blame Cycle and Rebuilding Trust
17:10 Leadership Blind Spots and Honest Feedback Loops
21:30 Board Dynamics and Shared Accountability
22:20 Restoring Team Trust and Removing Emotion from Problem-Solving
25:40 Finance and Operations: The Power of Partnership
29:20 Final Thoughts and Where to Find Elisabeth Vealey
Connect with Elisabeth Vealey:
To learn more, visit Sophius LLC to download the Sophius Method whitepaper or to schedule an exploratory call.
Elisabeth Vealey is the founder of Sophius LLC and the architect of The Sophius Method, a proven plug and play framework that takes organizations from distress to sustainable growth. Known as a trusted strategist for business turnarounds, she bridges finance, operations, technology, and leadership to help organizations stabilize under pressure, build high-performing teams, and redirect energy towards mission and lasting growth. Elisabeth holds an MBA and is a CPA with more than 20 years of experience in finance, sales, wealth management, mergers and acquisitions and executive coaching. Today, she advises CEOs, boards, and high-net-worth families with business and leadership strategy creating impact that lasts with authenticity, vision, and fire.
Connect with Maartje van Krieken:
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Host Maartje van Krieken is a crisis strategist and decision-making expert who thrives in high-stakes business environments. Combining disaster management training, hands-on experience in global industries, and leadership skills honed as a seasoned sailor, she helps businesses navigate chaos with precision. Whether tackling transformation, scaling challenges, or leadership bottlenecks, Maartje delivers actionable insights to turn turbulence into traction.
Podcast production and show notes provided by HiveCast.fm
