Kate Towers designs and creates colourful, feelgood prints, cards and homeware, helping bring colour into people's lives.

Listen in to hear Kate share:

• An introduction to her business and what she creates and sells (00:57)
• How she learnt the skills she uses to design and create her products (03:01)
• How she went about finding suppliers for digital printing (07:01)
• The importance of ordering samples (09:42)
• When and how she became a business (10:18)
• Why (and how) she built a following on social media, alongside her Etsy store (11:15)
• How she used Instagram ads successfully (13:51)
• How Etsy analytics work (17:12)
• Rebranding her business (20:40)
• How she manages stock (24:28)
• Tips for other Etsy sellers - particularly if you’re just starting out (25:44)
• The importance of gettings reviews - and how you can do that (27:59)
• Where she gets her inspiration (30:22)
• Managing her business, a day job and a young family - and why having passion for what you do is so important (32:16)
• Her number one piece of advice for other product creators (38:00)

USEFUL RESOURCES:

Kate Towers website

Kate Towers on Etsy

Kate Towers on Facebook

Kate Towers on Instagram

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