Step inside the marketing strategies of Citi's Varun Ravichandran and discover how to turn your customers into enthusiastic members of your brand story. Get creative with experiential ecommerce and find out ways you can connect better with consumers through a combination of product, emotion, innovation, and technology! Plus get some tips on taming those dreaded inbox ghosts - all available on the latest episode of the Shiny New Object Podcast.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net