On this episode of RaboTalk's Growing our future, host Katie Rodwell is joined by Andy Caughey. Andy is the CEO of Wool Impact, an advocacy group for the uses and benefits of wool. This episode focuses on the strong wool industry, and the work they are doing to promote 'the best natural fibre in the world.

Katie and Andy discuss how Wool Impact came to be, and where they are trying to steer the industry for the future. Andy outlines the hurdles kiwi farmers are facing in getting their wool out the farm gate for a fair price; the growing consumer awareness of the benefits of using wool; and the commercial businesses that are pushing back on synthetic fibres. Andy shares the positive legislation Wool Impact is advocating for, which is promoting wool as the fibre of choice. He encourages farmers to stick with wool production, sharing his vision for an innovative and profitable sector of the future.