Online advertising is changing again. Nearly 20 years after Facebook introduced ads, ChatGPT is creating a new opportunity for businesses to reach potential customers.

For coaches, consultants, course creators, and online experts, this could be the perfect time to get ahead while the platform is still in its early stages.

With more than 900 million weekly users, ChatGPT has become a place where people search for answers, solve problems, and discover new solutions every day.

In this guide, you'll learn how to set up ChatGPT ads, target the right audience, create effective campaigns, and avoid common mistakes so you can start generating more leads for your business.

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Kennedy: Oh my God, right? I'm gonna show you everything you need to know about running ads on ChatGPT. So if you are a coach, if you're an expert, you have an online course, if you have a membership, if you want more people, if you're a service, if you've got more people in your world, please take this first mover advantage. People who ran ads when Meta first launched ads on Facebook back in the day absolutely cleaned up.

Kennedy: We were among them and it absolutely ruled, right? So how do we do it? First of all, you have to realize there are more than 900 million weekly users of ChatGPT. 900 million a week. That's, and what's pretty cool is 50 million of us actually pay for ChatGPT.

Kennedy: The other 800 to 850 million people do not pay, but they're using it every single week. And it's those free users that we can actually show adverts to. This is an awesome thing.

Kennedy: So shall we get in to see how we set these up so you can bring in new leads, you can grow your email list, get more applications and bring in new members into your programs. The first thing we're gonna do is we're gonna go to ads.openai.com and we're gonna sign in using your ChatGPT account or create a new one if you really want to. I'm just gonna ask you to fill in a whole bunch of information to set up your account.

Kennedy: You're gonna set up your legal business name, your business website and the industry you're in. We're gonna set up where you're based. This is usually based on your account setup if you're using your existing account.

Kennedy: And then you're gonna set up your time zone. May as well do that and get that right. And then we're gonna set up that we're a business or we're an agency or not.

Kennedy: We're gonna click no because we're not an agency. If you are an agency, you can say yes and you have to have your clients invite you to their account from that, not the other way around. All right, so that's the first bit.

Kennedy: And now it's gonna have us straight in to setting up a campaign. Literally straight away. Now this is a bit weird because in actual fact, it's not gonna let you save this campaign.

Kennedy: So I want you to know this is the first problem with, you know, it's a new system. It's gonna have problems. So the first thing I need you to do is realize it's gonna take up to, they say, three days to have your account verified.

Kennedy: If you go ahead and do what I did and do what most people do, which is go ahead and do what they say here, which is create a campaign and name it and do all the cool stuff, you are actually not gonna be able to even save your ad. You're gonna put all that thought and work in at the end, be like me, disappointed, and be like, fuck, suck. At the end of it, then you're gonna be disappointed.

Kennedy: So you don't need to do that just yet. The next thing we're actually gonna do is we're gonna go through this process because it wants you to go through the process of setting up the ad. You're gonna go through it, but bear in mind, none of this is gonna save, all right? None of it at all.

Kennedy: You're gonna choose all the locations that you wanna show your ads in. All this is good stuff to get to know. So you're gonna show them in my case, US, Australia, Canada, United Kingdom.

Kennedy: We're gonna add in New Zealand in there as well. We're gonna set our little daily budget. We're gonna give this whole thing a name.

Kennedy: I've called it the Velocity VSL Funnel. We're gonna put a random budget of $20 a day. And then we're gonna be here where we're actually gonna be setting up the targeting.

Kennedy: This is like the ad set level in MetaRads. So we're gonna give this a name. And the name and convention I like to use is like, who's the target? Like, who's the targeting gonna be? So I'm gonna just do broad coaches.

Kennedy: I'm gonna set my maximum cost per click bid. I'm gonna play around with that a little bit because it says it might not be quite high enough. Two's too low, 250, strong.

Kennedy: Great, of course, we're expecting that to go up over the coming months as we all saturate the platform. And then we are gonna grab the URL of our opt-in page or where we're actually gonna send them, the destination URL. And we are gonna stick that into this field.

Kennedy: One of the things I recommend you do here is you create a duplicate of your existing funnel. If you're already running ads through Meta or Google or some other platform, duplicate the whole funnel. That's all we've done.

Kennedy: So we've duplicated the whole funnel. You can see I've called it Velocity Open AI, just so that the ads and the pickles and stuff don't get confused. And we're only gonna run these ads straight to that funnel.

Kennedy: That's a big mistake I don't want anybody to be making. So just make sure you follow that advice as well. We drop in the URL, and then we're gonna start writing in some context hints.

Kennedy: And this is the awesome bit, because the way that this works is just so smart. It's so good, right? Whereas in Meta, you have to sort of tell it a bit about what your audience might like, or it has to go and take a look at your audience and do some AI things. What you can do right here is create some context and just give it a load of information about who your audience is.

Kennedy: You wanna tell it here who your audience is, what the problems they are having that you solve are, and how you solve those problems, right? And you wanna be as specific as possible. Is there a certain level of income that they should have hit? Are there certain problems that they've got? Are there certain things they need to have in place before they're even ready to work with you? Give it all of that information, because what ChatGPT and all of its friends within the OpenAI universe are able to do is see the context of all of the things that this person happens to be talking about, not just what they're talking about in this particular context window, not just in this particular chat conversation, but in everything they've got about them in the memory from all the conversations they've had. So we wanna give it as much information here for it to zero in on your exact right type of person, okay? I've got a friend who's been doing this.

Kennedy: He spent $1,500 over 10 days, and over 15 days, sorry, 15 days, $100 a day, and has already made a huge return on investment. He's made about 30 grand, just shy of 30, like 28 grand, I think, in return on a high-ticket offer, which is just absolutely incredible, right? So we're gonna make sure we fill that up so that we're giving all of that information. And next, we get onto the ad screens.

Kennedy: We've done the targeting. Now it's about what we're actually gonna show in the ad. Now, how are the ads gonna actually look? Well, they're gonna look a bit like this.

Kennedy: Right in the middle of the stream, it's gonna be, you ask a question, this ad pops up, and it shows them that they can come and jump to you. Now, you'll notice they look a lot like the primitive Google ads. It's kind of your user account name, your image as the user who's running the ads.

Kennedy: It's got a headline. It's got a little image to one side, and it's got a little bit of description text. So we've gotta try and pack as much in as we possibly can.

Kennedy: So here's where we're gonna set that up. We're gonna give the ad a name that does not get displayed. That's just for us to tell the platform what is that, and tell us, when we're looking back at it later, what is this ad? We're gonna upload an image for our brand, so I'm just using a headshot of me.

Kennedy: We're gonna tell the destination URL again. We're gonna put in a headline, which is gonna be the big bold text. We're gonna try and get that under 30 characters.

Kennedy: It says up to 50. We want it to be under 30 so it doesn't get truncated and actually cut off, and then we're gonna make a nice snappy description, which has a little bit of social proofing, and the key here is to have some numeric digits, have some numbers in part of this. They really pop, and they really grab attention, and they seem to convert very, very well.

Kennedy: We're now gonna upload an ad image, and we can then review all of the details before we hit publish, and like I said, just a reminder, the first time you go through this, this is like a practice run, because what it's gonna say to you is, you need to set up your billing information. You need to have your account confirmed. Well, duh, like let me do that before you do all of this, but it's good to kind of get yourself familiar with it, so you're gonna go ahead and set up all of your billing information.

Kennedy: It's gonna ask the usual information about your credit or debit card. Just one word of warning, as soon as you do this, something I wasn't expecting, it is going to validate your card for $100 immediately, so don't have a heart attack when you see that OpenAI has sucked 100 bucks out of your account. That is normal.

Kennedy: That's what we've seen every single time we've done this. It's gonna ask, as usual, for any tax information, company registration information, all that sort of good stuff to say that you are a business. It's gonna ask for your address and all those good things, and now it's a case of waiting to have your account verified for one to three working days, they say.

Kennedy: Obviously, as more and more people are jumping on the platform, I'm expecting that to be a bit more delayed, and you are ready to go. As I said, this is huge, but is it a good thing? Is it a good thing that they're running at? Well, I think it's a really good thing. They've got 850,000, 850 million people using the platform who are not paying these people a penny.

Kennedy: No wonder they're really struggling. And of course, if there's no financial infrastructure for these companies to make money, what's gonna happen? They're gonna disappear. They're gonna go out of business, and we've become so reliant on these platforms that it will be a cry in shame if they do go out of business.

Kennedy: So to monetize the people who are not currently paying, giving us the option, of course, of paying, but monetize people who are paying by allowing us to advertise in front of them to actually help them out and to bring more leads into our businesses, I think it's a really good thing. But the next thing you really need to do is to actually link people to something compelling that will grow your list. So you're gonna run the ad, but what are we gonna actually link them to? Well, traditionally, you want a lead magnet, something to dangle in front of them that's enticing.

Kennedy: But let me share with you the thing that has totally replaced lead magnets for coaches and experts. In fact, here's a full video where I break down the whole thing. Let's go.