David McCary, Headless Commerce Expert, joins Lucas Walker to discuss headless commerce platforms.

When should a brand consider headless commerce?

• Looking toward internationalization (Or regionalization)
• Flexibility in how their content is displayed and delivered
• Performance needed to bring store to the next revenue level
• Revenue in the 7 figured approaching 8 figure or higher

Layers of Complexity

• Developers and marketers will mean different things 
• Platforms like Shogun Frontend drastically reduce the complexity 
• Modular platforms like custom builds or tools built for developers  can give more control but  add complexity and costs.

Benefits of Headless

• Increased  flexibility of content assets, for example different images in different regions
• Increase speed like  Nomad Goods.

Tools Mentioned

• Carts: Shopify, Big Commerce
• CMS: Prismic, Contentful
• Headless Platforms: Shogun (sponsor), Nacelle.

Sponsors

Sponsored by Shogun. Like David said, they make it significantly easier to get into Headless Commerce.

Mentioned in this episode:

Triple Whale - Whale Mail