In this relentlessly helpful episode, I talk with Linked In content marketing expert John Espirian about content marketing and making the most out of the new and improved Linked In platform.

John Espirian is the relentlessly helpful technical copywriter and author of Content DNA.

John writes B2B web content to help his clients explain how their products and services work. He also helps people to build a better presence on LinkedIn.

Find John at espirian.co.uk or on LinkedIn.

Want to know more about John? Check out his 20 things about me article on LinkedIn.

It contains 19 truths and 1 lie.

John's book recommendation is 'Known' by Mark Schaefer.

Support the show (https://speakinginfluence.supercast.tech/)

Mentioned in this episode:

Last Call For Founding KBPB Mebers

There's one last spot in the founding membership of The Known, Booked & Paid Blueprint. This is the only time you can get the program at 50% off. After that, it goes to the full program price, which is still great value, but it's not half-price value. Find out if it's the right fit for you at presentinfluence.com/kbpb