Social Media in the Workplace: Managing The Personal V Professional Voice
One of the most asked questions I get from public sector pros is ‘how do I manage the personal versus professional role of social media at work?’ Five years ago many public sectors pros were operating behind corporate accounts, but today, it’s important that the personal professional voice is front and centre of your social media communications. This can cause obvious challenges in public sector and one of the main reasons why, is, because staff do not want to put themselves on the social media frontline.
Coming up in Episode 24 of the Public Sector Marketing Show we look at this topic in more detail:
Do we really have to show up as ourselves on social media at work?
What are the rules of engagement on social media for work? I answer a subscriber question in our consulting section.
I interview Lucie Cadova who works as a Press Officer for a Member of the European Parliament. We discuss how the personal voice on social media is very different to an institutional voice, and how you should strike the balance to achieve authenticity, personality and professionalism.
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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.