What happens when your business outgrows your website… but you’re still emotionally attached to it? That’s where I found myself. And in this special episode, I’m bringing you behind the scenes of my BIGGEST brand shift yet—with the one and only Jen Olmstead, my dear friend and longtime web designer (and Tonic Site Shop co-founder).

We’re talking about:

• What “KJ 3.0” really means and why bold, colorful confidence feels right in this season
• The biggest mistakes creatives make with their websites (and how to fix them!)
• Why your about page might be boring...and how to make it unforgettable!
• Jen’s accidental journey into entrepreneurship and designing brands like Wendy’s and maybe… Taylor Swift someday?
• How shame and self-doubt show up in branding (yes, even for 7-figure creatives)

PLUS: we unpack the one thing your website must do in 2025 if you want to actually stand out in a sea of “beige sandals.”

If my new site makes you want to refresh your own? You can save 15% at tonicsiteshop.com with my code KJSENTME 💻✨

Mentioned in this episode:

Lume Box

I'm really working on habit stacking and my Lume Box is the best tool in my toolbox to really make sure I'm focusing on my health and well-being while simultaneously getting ready for the day or reading at night.