The AG Show dives into what Gen Z really thinks about British farming. Are younger consumers switching off from agriculture, or is it simply not showing up on their radar? New AHDB research suggests trust in British farmers is still strong, but there's a gap when it comes to understanding modern farming. So what can the industry do to better connect with the next generation?

Plus, we head back to Cumbria for an update on a rainwater harvesting project across nine farms. The systems are now installed and, after one of the driest summers in recent memory, we find out how they're bedding in and what's next for the project.

And what self-respecting podcast would be complete without talk of home-made bread, damson gin, hornets and biscuits?!?

SOME USEFUL BITS (FROM AHDB & BEYOND)

Bringing British farming closer to Gen Z | AHDB

Protecting the water supply for your crops | AHDB

West Cumbria Rivers Trust - Caring For West Cumbrian Rivers & Lakes

Fewer than half of British consumers trust food labels, survey finds | The Grocer

Thatchers begins earliest apple harvest in its 122-year history | Wales Online

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Charlotte, Hannah, Phil and producers Jess and Martin would love to hear what you think! Got feedback, stories or ideas for future episodes? Drop them a message at [email protected].

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