#185 - Guy Kawasaki - "Everyone Has Something to Hide | Apple & Canva Chief Evangelist on Privacy, Signal, and Protecting Your Freedom 📱🔐

Episode 185 • 4th February 2026 • Built Not Born • Joe Ciccarone

00:00:00 00:43:24

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Guy Kawasaki - "Everyone Has Something to Hide" | Apple Evangelist & Canva Chief on Privacy, Signal, and Protecting Your Freedom 📱🔐

Guy Kawasaki evangelized the Macintosh. He's Canva's Chief Evangelist.

He's written 18 books.

Now at 71, Guy Kawasaki says this might be his most important book yet — because it's not about making money.

It's about protecting yours.

What You'll Learn:

The "billboard test" — would you be okay seeing every text you've sent on a highway billboard?
Why WhatsApp isn't as secure as you think (and what metadata really reveals)
How Signal differs from every other messaging app
Why Guy gave this book away for free
The $12.95 book that launched his writing career
What he'd tell a college grad entering the workforce today
Why working at Zippy's might be better than Goldman Sachs

Power Quote: "Everybody has something to hide — not because they've done something wrong, but because privacy equals freedom." — Guy Kawasaki

Timestamps:

📱 0:00 - Introduction

🔐 2:30 - Why Guy pivoted to writing about privacy

🧪 6:15 - The billboard test for your text messages

📊 10:00 - WhatsApp vs Signal: metadata is the real danger

💰 15:30 - Why he gave this book away for free at 71

✍️ 20:00 - "If You Want to Write" — the $12.95 book that changed everything

🎓 24:45 - Advice for college grads: Zippy's vs Goldman Sachs

🤖 30:00 - Kawasaki GPT: better at being Guy than Guy

🏄 34:30 - Starting surfing at 60 and the 10-foot board rule

☕ 38:00 - Best coffee spots in Oahu for remote work