Mastering Strategic Storytelling with Cesar Castro

Episode 20 • 24th April 2024 • SPEAKPact • Antoniette Roze

00:00:00 00:46:33

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In this episode of SPEAKPact, host Antoniette Roze welcomes Cesar Castro, a psychologist, communications leader, and strategic storytelling expert. The discussion covers Cesar's transition from a young immigrant struggling to communicate in English to a national storytelling champion and his belief in the transformative power of storytelling in professional and personal communication. Cesar shares insightful questions to help listeners find and craft compelling stories from their own experiences, emphasizing the importance of vulnerability and authenticity in connecting with audiences. He introduces his COSA method for crafting strategic stories, designed to influence and drive change through storytelling. Listeners are encouraged to embrace their own stories and use them as tools for connection and impact.

00:00 Welcome to SPEAKPact: Unveiling the Power of Storytelling

02:00 The Transformative Journey of a Storyteller

09:45 The Essence and Impact of Strategic Storytelling

13:12 Bridging Technical Expertise with Emotional Connection

19:05 Demystifying the Art of Storytelling

25:10 Understanding Anxiety and Its Natural Role

25:30 Transforming Anxiety into Service and Connection

26:45 The Power of Focusing on One to Impact Many

28:08 Strategic Storytelling: Tips and Resources

31:18 Building Your Story Bank: A Guide to Crafting Compelling Narratives

40:41 The Emotional Impact of Stories and Connecting Authentically

CONNECT WITH and LEARN MORE ABOUT Cesar Castro: