Is your Airbnb property living up to its potential? In today’s episode, I’m taking you step-by-step through the process of branding for the Tennessee, Together cabin in Pigeon Forge, TN, an Airbnb for unplugging. I’ll be sharing how together with the short-term rental property owner and interior design team, I took the property’s biggest drawback and turned it into a brand that attracts dream guests. 

Time-stamps:

Meeting Jessica, the Airbnb host (1:53)

The cabin’s major drawbacks (4:57)

Turning a drawback into a brand (7:08)

Airbnb Cohosting Services (11:00)

How the brand translated into the interior design (12:25)

Creating the property’s visual brand (17:38)

Launching with the new branding (21:24)

Case study takeaways (23:23)

Mentioned in This Episode:

Thrive Vacation Homes: instagram.com/thrivevacationhomes

Tennessee, Together Airbnb Listing: airbnb.com/h/tennesseetogetherbythrive

Episode 35 Level Up Your Listing: podcasts.apple.com/us/podcast/level-up-your-listing

Level Up Your Listing Summit: levelupyourlistingsummit.com

Somerled Designs: somerleddesigns.com

Cohosting Services: www.brandandmarket.co/cohosting 

Connect with Ali:

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co