When your schedule gets busy, it’s easy for blogging tasks to get pushed onto the back burner. Let’s chat about how a monthly Refresh Day can keep things on track.
[00:00:38] This week we're going to talk about refresh day, which I suggest adding to your calendar every month. But don't worry, you're not going to be doing the same task every time this day pops up, you're actually going to rotate between three focus areas, with each one getting its turn once a quarter. This will help you keep things fresh without overloading your to-do list by trying to do all of these things every month.
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[00:01:40] It's what do I do with all of this old content? And so once a quarter, I would suggest that your monthly refresh day focuses on looking at some of that older blog content, but rather than just going through your list of old posts from the oldest and working your way backwards, I would suggest a slightly more strategic approach.
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[00:02:29] Just as an example, your quarter one blog Refresh Day could look through the list of your highest performing blog content from quarter two of the previous year. And you can get this data from Google Analytics, just be sure to sort your traffic list in descending order of traffic so that you can prioritize the posts that will likely have the most visitors during that upcoming season.
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[00:03:25] the soft sell products that you have in there are still relevant, they still make sense with the post, and make sure that you have Pinnable graphics in the blog post, all of those good things. By doing this you are going to ensure a good user experience on your website. And we all know when users are happier on your site, Google is happier with your site.
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[00:04:11] It's really important to set aside time in your schedule to actively go hunting for blog post topics. You might decide to schedule your idea bank refresh close to your data day because those fresh ideas might be swirling after you've been looking at your numbers in Google Search Console, or you've looked at the posts that are doing well on Pinterest, and so you just have a lot of ideas swirling and so it would be a good idea to go ahead and have that blog post idea refresh day, close to a Data Day.
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[00:05:13] they might be irrelevant to your business now, the keyword opportunity that was there several years ago might be saturated now. And so it's really helpful to keep things current and fresh by devoting one of your monthly refresh days each quarter to adding to that blog post Idea bank.
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[00:05:59] In fact, I think refreshing your pin templates is a great task to take care of once a quarter. With Pinterest's continued desire for fresh content, it's important that we don't let our pin designs become too stale. It's always a good idea to experiment with design elements, fonts, and colors that are outside of our branding because this is a fabulous way to grab the attention of new people on Pinterest
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[00:06:46] you can make a copy of your favorite go-to templates in Canva, just copy that design, and then go back through and see if there are some adjustments that you can make to give each of those templates a fresh look. And then if you had enough time, you could even start from scratch if you wanted to.
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[00:08:04] Your top performing content that already exists, so it'll help you prioritize the old content that you want to address. And then when you're looking at your numbers, it will probably give you some ideas for your fresh blog posts that you wanna write, and you can add those to your idea bank.
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[00:08:52] And so let's just say I'm going to map out the focus areas for my refresh days in quarter one. And so in January, I would probably do the Idea Bank refresh first so that I had plenty of time to map out my content for quarter two. And then I would do the old blog content refresh day in February. And then after I've been looking at blog content and writing blog content
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[00:09:54] But I would suggest pulling out your digital or paper planner right now and looking at how you could incorporate a combination of refresh days into your schedule and then getting them penciled in.
