Doug and Rick spoke about the ideas of Fundability or the ability of business to get funds. There are many aspects of business and one of the essential aspects is Fundability.
No business will ever run without the aspect of where can you get you starting funds, right? So investors and funders enter; they are the one who will help you to start and sustain your business.
With this aspect Ricks shares to Doug that as a business owner you need to have a deep vision and willing to adjust when it comes to your products for the sake of survivability of your business to have an assurance for you funders.