Wade Horb is the President of Marketing4ECPs and SmileShop Dental Marketing, where he leads strategic growth initiatives for brands in the eye care and dental industries. Under his leadership, Marketing4ECPs partners with independent practices across Canada and the United States, earning a reputation for hands-on collaboration and industry expertise. Wade is known for his people-first leadership approach and his commitment to helping teams and businesses succeed in highly competitive markets.

In this episode…

Leadership in fast-moving industries rarely comes down to titles or tactics alone. It often shows up in how people are trusted, challenged, and supported as the business evolves. So what does it actually take to lead well in the eye care and dental marketing space right now?

For Wade Horb, the answer starts with trust and listening. Drawing from his experience as a leader deeply embedded in both industries, Wade believes that real innovation happens when leaders give capable people room to think big without overwhelming them. He compares strong leadership to balanced delegation, offering autonomy while staying close enough to provide support, a mindset that creates growth not just for teams, but for the entire organization.

In this episode of the Cleinman Connect Podcast, Kim Carson is joined by Wade Horb, President of Marketing4ECPs and SmileShop Dental Marketing, to discuss leadership and innovation in the eye care and dental marketing space. They explore how trust and delegation shape strong teams, why purpose-driven industries foster collaboration, and how learning from peers fuels long-term growth. Wade also shares advice on hiring people smarter than you and the power of simply listening as a leader.