Shownotes
Welcome back to Podcast Growth Tools! I’m your host, Kylee Chandler, and in today’s episode, we’re diving into a game-changing approach to marketing and branding with Veronica Romney—marketing strategist, identity branding expert, and author of Identity Marketing.
If you’ve ever wondered why some brands build cult-like followings (think Swifties, Harley Davidson fans, or Funnel Hackers) while others struggle to gain traction, this episode is for you. Veronica shares her four-step identity marketing framework, how entrepreneurs and podcasters can leverage branding psychology, and why marketing is shifting away from traditional tactics in 2025.
What You’ll Learn in This Episode:
- Why identity marketing is more powerful than traditional tactics
- The ethical vs. unethical side of marketing
- How small businesses and entrepreneurs can use branding psychology
- What podcasters can learn from the Swifties’ influence on sports & music
- How to create an identity-driven brand and loyal community
- The role of podcasting in relationship marketing
- Why AI is a tool, not a replacement for authentic marketing
- The future of online marketing and scalable offers
Resources Mentioned:
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