Artwork for podcast Soul Leaders® Podcast with Mills Gray
S7 E31 Why More Followers Won't Grow Your Business: Reach vs Storytelling Explained
Episode 3130th July 2026 • Soul Leaders® Podcast with Mills Gray • Mills Gray, Business Strategist
00:00:00 00:15:09

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Grab your coffee, get comfy, and let's dive into something that trips up nearly every business owner I work with: the difference between being seen and being trusted. I'm pulling back the curtain on a new marketing experiment I've just started, and using it to break down the four things every business actually needs to make sales. Spoiler: more reach on its own isn't one of them.

Topics covered:

  1. Why Getting More Reach Doesn't Automatically Grow Your Business
  2. The Difference Between Being Seen and Being Trusted
  3. The Four Stages Every Business Needs to Grow Sales
  4. How to Find Your Business Bottleneck With a Simple Audit
  5. Why Paid Features and Ads Alone Won't Build Client Trust


Come say hi on Instagram: @mills_gray

Website: millsgray.com

The Rebellious Leader Book: https://www.millsgray.com/book/

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