Finding Your True North with Brandon West

Brandon West explores the deep introspection and self-mastery required to embark on a purpose-driven journey of building a business and executing a vision in this episode. He also shares the evolution of his company's mission statement and the constant refinement of their "why" over time, as they strive for deeper meaning and significance in their work.

Learn from Brandon's journey as he highlights the importance of self-mastery and embracing the role of a leader, as well as the crucial responsibility of guarding and reinforcing the organization's purpose, keeping every team member focused and aligned. Brandon's analogy of flipping the reeds in a diffuser serves as a powerful reminder that leaders must consistently remind and realign their teams to the core purpose, as it tends to leak over time.

Discover how a clear sense of purpose and unwavering commitment can drive your organization forward and inspire others to go above and beyond. Together, let's uncover the transformative power of purpose and forge a path to success and fulfillment when you tune in to this episode.

Episode Highlight:

03:15 - We had grown to such a size that I had delegated so much of my roles and responsibilities away. I was walking and going, "What do I do here again?" I had delegated so much away and people are like, "Oh, well done. A leader worth following. Delegation is such a great leadership quality." Until you're looking at it and you're just like, "I don't even know what I'm supposed to do when I wake up tomorrow morning." I went to my leadership team. I shared this with them, my executive team. I said, "Here's what I'm struggling with." And they were like, "We know exactly what you're supposed to do here, Brandon."  I was like, "Well, please tell me." "You're supposed to guard our purpose."

Ready To Go Deeper?

If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.

That’s why I created the Journey Feed.

Inside the Journey Feed, you’ll find:

1. Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.
2. Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.
3. Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.
4. Early Invitations: First access to gatherings, workshops, and live experiences.

If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)

Want To Go Deeper on Self-Mastery?

If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn more

Support The Mission

Journey to Mastery is an independent podcast created to serve faith-driven entrepreneurs.

If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the mission

Journey to Mastery is produced by EF3 Studios.

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