Finding Your True North with Brandon West

Brandon West explores the deep introspection and self-mastery required to embark on a purpose-driven journey of building a business and executing a vision in this episode. He also shares the evolution of his company's mission statement and the constant refinement of their "why" over time, as they strive for deeper meaning and significance in their work.

Learn from Brandon's journey as he highlights the importance of self-mastery and embracing the role of a leader, as well as the crucial responsibility of guarding and reinforcing the organization's purpose, keeping every team member focused and aligned. Brandon's analogy of flipping the reeds in a diffuser serves as a powerful reminder that leaders must consistently remind and realign their teams to the core purpose, as it tends to leak over time.

Discover how a clear sense of purpose and unwavering commitment can drive your organization forward and inspire others to go above and beyond. Together, let's uncover the transformative power of purpose and forge a path to success and fulfillment when you tune in to this episode.

Episode Highlight:

03:15 - We had grown to such a size that I had delegated so much of my roles and responsibilities away. I was walking and going, "What do I do here again?" I had delegated so much away and people are like, "Oh, well done. A leader worth following. Delegation is such a great leadership quality." Until you're looking at it and you're just like, "I don't even know what I'm supposed to do when I wake up tomorrow morning." I went to my leadership team. I shared this with them, my executive team. I said, "Here's what I'm struggling with." And they were like, "We know exactly what you're supposed to do here, Brandon."  I was like, "Well, please tell me." "You're supposed to guard our purpose."

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