Most 13-year-olds are playing video games. Lance Cayko was learning the multiplier—the business concept that would shape his entire entrepreneurial journey.

When Lance told his dad he was quitting the family sugar beet farm after one week (couldn't stand the mosquitoes or the work), he made a call that changed everything: "Hey Bruce, I'll do whatever. I'll pick up garbage. Just let me work construction."

Bruce hired him as a gopher at $7.25/hour. Halfway through that summer, Bruce pulled Lance aside and asked: "What do you think I'm charging the clients?" Lance guessed $7.25. Bruce laughed. "No—I'm charging 3-4 times your labor."

That moment—understanding the multiplier, overhead, profit, and risk—planted a seed that grew into a multi-business empire spanning architecture, real estate development, contracting, and podcasting.

What makes Lance's story unique:

Most entrepreneurs do a complete 180 from their education. Lance didn't. He strategically stacked skills: Construction → Building Technology → Architecture → Development. Each summer, he worked for a different contractor learning different trades. By 20, he had an epiphany: What if I could control the entire ecosystem?

In this conversation, Lance reveals:

1. How he used Craigslist to launch his architecture firm (when other architects were "too fufu" to try it)
2. The ad that made his phone "go nuts": "25, smart, handsome, sober, master's degree, all these handyman skills"
3. Why he reads The Hypomanic Edge to understand his own psychology (and makes everyone around him read it too)
4. The Law of Polarity: Why bad days almost always precede unexpected breakthroughs
5. How Bruce reconnected with him 3 years ago after his wife said "Bruce talks about you all the time"
6. Why "Why not?" beats "I can't because" every single time

The mindset shift that changes everything:

Lance doesn't ask "Why would this work?" He asks "Why wouldn't it?" His brain automatically finds solutions instead of obstacles. That optimism—combined with not quitting—is what separated him from every other contractor, architect, and developer.

Key lesson: You're not having a breakdown. You're about to have a breakthrough. The negative always precedes the positive (Law of Polarity). If you can just get through the hard day without self-destructing, something unexpectedly positive usually shows up within 24-48 hours.

Connect with Lance:

🎙️ Inside the Firm Podcast: insidefhefirmpodcast.com

💼 LinkedIn: Lance Cayko

Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity

Have a burning question? Leave a message for Lindsay and she will turn it into an episode with an answer. Use the link below to record.

https://www.speakpipe.com/FreedomEntrepreneur

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